Slides from my webinar "Unleashing the innovative power within your organisation" where I shared 5 (personal) confessions, 5 C-words and a title for a coming book

1. Unleashing the innovative power within your organisation
5 confessions, 5 C-words
and a coming book title

2. 5 confessions:
I broke the law at the age of 15
I stole ideas when I was an ad agency copywriter
I lost 3 millions from own savings on a failure
I get my best ideas when I´m loose and disorganised
I find it harder to excite colleagues than customers
– and some related learnings

3. 1985

4. 1985

5. 1985
I broke the law at the age of 15….
but learned to explore gaps, trash
obstacles and grab opportunities

6. Let´s see some trashin

7. Let´s do some trashin

8. Trend spotting is taking notice of
changes in the surrounding world
§ A trend is a change in the world outside the
organisation
§ A change that has a direction (cheaper, faster,
smaller ...)
§ A trend is visible now – not something you think will
happen
§ A trend has a minimum expected duration
§ A trend has a domain, a validity range
Computers
are getting
cheaper and
faster

9. 1995
I stole ideas as ad agency copywriter
…and saw the value of inspiration
sharing and idea co-creation!
199519971998200120022004200520062007200820092010201120122014

10. In the beginning – keeping up to date

11. Then came mastering Ctrl C Y

12. Today: Automated and
on the fly

13. Steven Johnson in
“Where do good ideas come from?”
“Good ideas want to connect, fuse, recombine. They
want to reinvent themselves by crossing conceptual
boarders. They want to complete each other a much
as they want to compete”!

14. 2005
I lost 3 millions from own savings on a
failure…. but managed to live with that
199419971998200120022004200520062007200820092010201120122014

15. Shorter lifecycles

16. No gutts, no glory
We did not innovate fast enough.
Stephen Elop, Nokia

17. 2015
I get most ideas when I´m loose and
disorganised…although I´m selling
structured brainstorming sessions!
199419971998200120022004200520062007200820092010201120122014

18. The most creative minds are not in a
conference room
The best size of a
brainstorm group
is one.
Your morning
shower is good
for more than
washing
Uncorking the
muse: Alcohol
intoxication
facilitates
creative
problem solving
Take a break and
do something
habitual, like going
for a walk or
taking a nap

19. ”Creativity is just connecting
things. When you ask creative
people how they did
something, they feel a little
guilty because they didn't
really do it, they just saw
something. It seemed obvious
to them after a while. That's
because they were able to
connect experiences they've
had and synthesize new
things”

21. 2015
I find it harder to excite colleagues
than customers…even though they
are experts on foresight innovation!!
199419971998200120022004200520062007200820092010201120122014

22. The default bias of corporate innovation is
anti-innovative
An innovations Viability!
Time!

23. The default bias of corporate innovation is
anti-innovative
An innovations Viability!
Time!

24. Out-of-box ideas measured by in-the-box
standards

25. Out-of-box ideas measured by in-the-box
standards

26. Make space for two engines

27. Unleashing the innovative power within your organisation, with
The 5 C-words
Challenge
Canvas
Crowd
Culture
Continue

28. 1. Raise Challenges with focal questions
§ Begin with questions first rather than driving toward ‘the best
ideas’ or ‘early solutions’.
§ Questions are objective; they aren’t owned by any one individual.
§ Questions help groups collaborate more deeply

29. A working process that enables, enpowers
and optimize your innovation capacity

30. 2. Use a cloud Canvas for collaboration
A tool is needed to capture data and develop ideas, with the following high
level characteristics:
1. Easily available – a mobile and web app that all employees (and
customers, partners) can get to directly
2. Easy to use – the basics of the tool should be as easy to use as possible
so that more people embrace it
3. Allow for tight cross-functional collaboration – most challenges will
require collaboration of a number of people and the tool must aid that.
4. Support analytical processing – to digest information, recognize
patterns, spot trends and relate a diverse set of data
5. Give feedback and produce reports of key performance indicators - so
that everyone remaines engaged

31. Future Strategy work sessions – WS
format

35. Analysing at the ease
of your fingertips

36. ..and in a fun, collaborative way

37. Guided idea development process
Guided
process for
concept
development Evaluation of idea/concept
against given success criteria

38. Think creatively
and collaborate on
what can go wrong
Watch you teams
individual and
average evaluation
…with elements of interaction!

39. 3. Harness the collective genius of a crowd

40. Involve your own employees,
customers, partners, experts
(or digital agents) ( Let the Crowd capture, share
and rate wherever they are
on the cloud application

41. Somethimes it is smart to start with an
external crowd
400 000 engaged consumers in
the Nordics
2000 innovators,
Worldwide

42. 99,9% of all that knows
something about Lego
works outside our
organisation

43. 4. Embrace a company Culture where
innovation will sprout, not die

44. Create a behavior that leads to a strong
innovation Culture
1. Engage facilitators/trainers – with active support from top management.
2. Run trainingsessions – a core team can create
the first spottings, trends or ideas.
3. Run a kick-off– jam!, follow-up– jam!
4. Give positive feedback to those that are engaged.
5. Tips/challenge others to get started – if they have not.
6. Actively reward right behavior with Cred, badges and awards.
7. Give an possibility for individual competence development and certification.

45. 5. Continue feeding the loop of innovation

47. A book title – and a cover sketch

48. Skate or Die
Mngm
Go to where the fun,
action and pain is
Get a canvas for
captures co-creations
Never stop trashin

49. Thank you!
trond.bugge@kairosfuture.com
+46 (0)70391 0202