It's a new product plan in market

1. Welcome
To
Our Presentation

2. Profile
Presented By-
Tanzib Ahmed- 20202124
Md. Pervez Beg- 20202074
Myen Uddin Sarker Rocky- 20202070
Md. Sanvir Ahmed- 20202085
Protik Neogi Partho- 20202067
Presented To-
Md. Rakibul Hassan
Assistant Professor,
Department of Marketing
Jahangirnagar University (JU)

3. MARKETING
PLAN ON A
NEW
PRODUCT
TOPIC

4. INTRODUCTION
■ What does it mean by Marketing plan.
■ How you make a proper Marketing plan.
■ Purpose of a Marketing pan.

5. PRODUCT REVIEW
 “Mirza Antiseptic Soap”
 Depending on the marketing researcher’s information and customer’s
Demands in this Corona Pandemic situation, we are going to launch a
new product Antiseptic Soap the name is “Mirza Antiseptic Soap” in
the market.

6. OBJECTIVE OF THE STUDY
 Increasing market share
 To increase the length of product line
 To increase profit and cost effectiveness
 To satisfy the customers better
 To Create brand awareness
 Creating loyal customers
 Enhancing strength of the brand .

7. LIMITATIONS OF STUDY
■ We have collected our information based on secondary data
such as online sources, websites, articles etc.
■ Before making a marketing plan for any product, we needed to
take suggestions from any marketing professional physically.
But it was not easy to connect with them in this pandemic
COVID-19.

8. MARKETING PLANNING OF “Mirza Antiseptic
Soap”
■ Target Market
Medical Sectors
Industrial Sectors
Education Sectors
Government Service sectors
Defense Sector

9. MARKETING MIX
■ Product Strategy
– The product can be used both in bath and hand washing. It will be
available in Small and Large sizes.
■ Price Strategy
– The “Mirza Antiseptic Soap’ will be priced at 34tk for single pack, 55tk
for double pack and 120tk for 3pack respectively which are all lower
than Dettol and other competitors.
■ Place Strategy
– Dhaka city
– office going people, and the doctors.

10. MARKETING MIX (Cont.d)
 Promotional Strategy
 We will do free sampling so that customer can use &
get a real-life experience.
 Newspaper Advertisement: The Prothom-Alo, Kaler
kontho, Daily Jugantor, DhakaTribune, Daily Star,
The independence etc.
 Television Advertisement: DBC, RTV, ATN Bangla,
Chanel I, Independent, SomoyTV, etc. which are the
most popular television channels in the country.
 We will do celebrity engagement with cricketer so
that we can reach our target group.
 We will do digital marketing campaign: Facebook,
Instagram,Twitter etc, Google Ads.

11. COMPETITORS NAMES
1. Savlon Antiseptic soap
2. Dettol Antiseptic soap

12. COMPETITIVE STRATEGIES
■ Cost Leadership Strategy
It involves making long term commitment for offering products and services at
lower prices in the market.
Firms need to produce products at low cost otherwise it will not make profit.
■ Differentiation Leadership Strategy
A product which is unique from competitors in the industry
A product is able to differentiate itself from other similar products or in the
market.
A superior brand quality and value added features.
It will be able to charge premium prices to cover the high cost.

13. COMPETITIVE STRATEGIES (Cont.d)
■ Cost Focus Strategy
This strategy is quite a resemblance to the cost leadership strategy.
The market and that segment are offered the lowest price of the product or
service.
This is very useful to satisfy your consumer and increase brand awareness.
■ Differentiation Focus Strategy-
Similar to the cost focus strategy.
Differentiation focus strategy targets a particular segment within the market.
Differentiation strategy offers unique features and attributes to appeal its target
segment.

14. SWOT Analysis
 Strength
 Antiseptic soap.
 Quality: Our product is no harmful
chemical.
 Our product is highly affordable.
 Its antiseptic soap so everyone can use.
 Our soap will be so skin friendly.
 Good affordable pricing.
 High quality of ingredient and raw
materials.
 Strong distribution channels in the
target market area.

15. SWOT Analysis (Cont.d)
 Weakness
 Small Range of Product.
 As a Startup brand lack of strong distribution network.
 The product is not widely known to our consumers.
 An ample amount of substitute products.
 Resistance of those who fear of using new products and brand.
 Scarcity of raw materials.

16. SWOT Analysis (Cont.d)
 Opportunity
 Top choice among antiseptic soap.
 We can tie-up with hospital, school & hotel chain.
 People are becoming more health conscious.
 Growing consumer market for antiseptic soap.
 Segments compounded annual growth rate
 Local government always wants to encourage local businesses.
 High growth rate in the target market.

17. SWOT Analysis (Cont.d)
 Threats
 Strong international brands are competitor.
 New and substitute product some lake of knowledge may lead to rejection.
Lower cost competitors or imports.
 Price wars.
 Economical, political and Technological factors.
 New competitor entry.
 Customer changes.
 Already many competitors in marketplace.

18. FINDINGS
 Our product is a kind of antiseptic soap. It can be used both in bath and hand
washing. During this pandemic COVID-19 situation, it will get high level of
priority rather than any other products.
 We offer a reasonable price for our products. People from any level of our
society can afford it.
 Though we have less brand value or reputation, but we may distribute our
products to the people by the strong distribution channels and
advertisements.
 As it is kind of innovative product, so people will appreciate it.
 Our target customers are kids, teenage, young and old people of the society.

19. RECOMMENDATIONS
The objectives of our market strategy before launch will make it easier to
measure success down the line. Due to corona situation, there is high demand
antiseptics soap in the market. As per our target customer we want to provide
high quality product with reasonable price. By taking time to consider all the
elements of our marketing strategy including who we will target and how and
where we will reach these individuals Initially, we want to focused Dhaka city
customer after that we will focus all over the Bangladesh so we will do free
sample marketing & digital marketing because our product for mass people.

20. CONCLUSION
Now a day’s all classes people are really conscious regarding their health safety.
This prompts to the epic possibilities and opportunity to a clean antiseptic brand
such as ours. “Mirza Antiseptic Soap” is certifiably not a very notable or
mainstream brand among the individuals. It’s absolutely another brand contrast
with its rivals too. However, of course with legitimate showcasing technique we
can without much of a stretch get the market. Based on research it reveals
people switch to multinational brands but we can get better market with proper
market knowledge and through proper decision. “Mirza Antiseptic Soap”
should move to new consumer based on their need as well as existing
consumers by support their desire based.

21. Any Question