ppt on hw to write leaflets

1. Leaflets
By:
Varnit Agarwal
Tripti Saxena
Ankita Jain
Abhay Rana

2. What is a Leaflet?
O Leaflets are a type of open letter which is designed to
be handed out to the people, either by hand, by post,
inserted in local newspapers for distribution, to grab
their attention.

3. Example of a leaflet

4. Characteristics of Leaflets
O Leaflet production is affected by the physical
characteristics of paper, such as shape, texture,
quality, size, weight, Legibility and color. Quality
also affects durability. The major factors involved in
selection of paper weights and leaflet sizes are:
O Message length.
O Artwork required.
O Delivery system to be used.
O Press capabilities.
O Purpose of the leaflet.

5. Why to Write a Leaflet?
O To advertise a product
O To provide information about important issues and
events
O To draw attention to any organisation, cause or
event.
It spurs someone to take an action

6. Designing a Leaflet
STRUCTURAL FEATURES:
1) Title & Slogan
2) Introduction
3) Subheadings
4) Attractive illustrations and photographs
5) Include contact information, and where to get
further details

7. Title & Slogan
GET ATTENTION
Grab the reader’s attention
Start with a catchy heading, or Rhetorical
questions
Catchy Slogans:
‘Saving you money every day.’
‘Every little helps!’
‘Try something new every day.’
Fancy a great holiday break?
Are you interested in
our maritime history?

8. Introduction
O Write the history, mission or vision of the
organisation here.
O Example:
“The Acme Corporation offers a rapid it postal order
service, and we deliver to even the most remote parts of
the desert so you can be certain that you will have your
flightless bird-catching devices as and when you need
them.”

9. Example of Leaflet
It shows how Introduction is
written in a leaflet.

10. Subheadings
Give informative heading for different sections.
Sections provide information and facts about the topic.
BE LUCID:
Give a clear idea of what the reader is expected to do
Keep that idea in the reader's mind
Persuade the reader to take action.

11. Subheadings
BE PERSUASIVE:
1. Give a solution to the problem
2. Be specific, state the benefit clearly in the
leaflet
3. Use compelling language that makes people
think
4. Tell people why this event is good for them.
5. Be clear what the promotion is about, stating
what the event is, when and where it is taking
place and how much it costs. If it’s free, say so!
Give-
away
and
offer:
Buy one,
get one
free

13. Designing a Leaflet
GRAMMATICAL FEATURES:
1. A range of different tenses
O They are usually written in the present tense, employing
emotive language and often using metaphors and
similes.
1. Simple and direct language
2. Use of positive words
3. Use of non- discriminatory language

14. Example of Leaflet
In this leaflet we can see usage
of Grammatical Features that
were discussed.

15. Use Superlatives
Biggest, brightest, tastiest, creamiest,
freshest, quickest etc.
Use Imperative
‘You must buy this...’
‘Don’t miss this great offer...’
‘Don’t delay, buy today!’
Designing a Leaflet

16. Example of Leaflets
Use of Imperatives can be seen
in this leaflet.

17. Example of Leaflet
Use of Superlatives can be seen
in this leaflet.

18. Contact Information
O Include contact information, and where to get further
details ( phone/ cell number, email address etc.)

19. Example of Leaflet
Importance and use of contact
information can be seen in this
leaflet

20. During our
Presentation
on Leaflets..