1.
Course Description Notes
More than a Bright Idea Series includes the
following break down
Bright idea? Now what? This session will cover the process
of starting your own business. Eighty-five percent of new
businesses fail, hedge your odds by learning the process of
making wise business decisions. During this session you will
learn how to ask the “right” questions about your business.
• Does this make good business sense?• What is your
investment in the business?• What will it take for your
business to be successful? • Do you have the resources to
launch this business? Starting a business requires more
than an emotional impulse. The decision to start your own
business should be taken seriously.
1. Is Entrepreneurial Right for you?
Free Session!
During this session you can discover if Entrepreneurial is
the right career move for you! Discover the steps to a
being a successful business owner.
2. Are you ready to be an Entrepreneur?
Discover your strengths and weaknesses and learn how to
apply them in your business. Building on your strengths
and recruiting resources for your weaknesses can help build
a sound business.
3. More than a Bright Idea
Now that you have this brilliant idea, what do you do with
it? This session will explain all the aspects of a business
start‐up and get your business moving in the right direction.
4. Start Up Phases
Start‐up can be confusing for most business owners, during
this session you will learn how the phases as well as learn
how to launch a small business.
5. Protecting your Business Venture
Your business is your investment in your future. Learn how
to protect your business venture by hiring the right
attorney.
6. Guidelines for Amazing Partnerships
Many small business owners recruit partners to help launch
their business venture. However many partnerships can be
riddled with complications for small businesses. Be in the
know about why you are choosing a partnership and what
you can do to build an amazing partnership.
7. Creating a Support Network
Small businesses often find moving out of the corporate
sector leaves them feeling alone and without support.
During this session you will discover why recruiting a
support network is important to the longevity of your
business as well as how these resources are so valuable.
8. Market Research
Corporations spend thousands of dollars and resources into
market research, however this is a step in being business
savvy that many small businesses miss. During this session

2. you can learn how to research your business idea and
launch the right business for your unique situation.
9. Developing your products and
services
Do you know what products and services you want to sell?
During this session you will discover how to build products
and services by asking all the right questions.
10. Taking your products and services to
market
Who will buy your products and services? How will they
buy them? Which is the best way for you to sell your
products and services? During this session you will learn the
many ways of offering your products and services to your
prospective customer.
Target Your Market
This session is devoted to understanding your
demographics. Who are your customers? What will they
buy? When will they buy? How much will they pay?
Researching your customers will eliminate problems in the
future. This session you will learn how to conduct
competitive market analysis, target analysis and define your
products and services. You will learn how to utilize this
information in the strategic marketing section..
1. Demographics
85% of businesses fail during the start‐up phases of a
business venture. The number 1 reason cited is they fail to
understand who their customers are and spend valuable
time, money and resources to figure out who their
customers are. This session will help you discover the
mysteries of demographics.
2. TAP
Target Audience Profiling assist you the business owner in
understanding the motivation and reasons your customers
will buy from you!
3. Buying Trends
Understanding your customers buying trends can help to
build sound marketing strategies. Knowing when they are
more likely than not to purchase your products are services
will aid you in creating your marketing plans.
4. Features verses Benefits
Features are the physical description of your product and
services, however the benefits are the reason your
customers will buy from you. During this session you will
learn how to use features and benefits in your marketing
strategies.
5. CMA, SWOT
Who are your competitors? What are they selling and why
is it important that you understand what they are selling?
Your customers have many choices in the market place
today! During this session you will learn what your
competition is doing allowing you seize opportunities.
6. Adding Product and Services
Now that you have this brilliant, bright idea how do you
add critical products and services to your customers? Many
Entrepreneurs who are successful learn how to be savvy in
offering complementary products and services to your
customers.
7. 80/20 Rule 80% of your time money and resources will be spent

3. making 20% of your revenue. Learn how to break the
80/20 rule for maximum efficiencies.
8. Positioning Your business
Is your business a leader, follower or niche player in the
market place? Every business is different, not every
successful business positions themselves as a leader in their
market place often other strategies are a better fit. During
this session learn the value of other roles your business can
take to be successful!
Strategic Marketing
Now that you understand who your customers and
competition are, you will implement this information by
developing a strategic marketing plan. This session focuses
on buying trends, marketing plans and tactical plans. You
will learn seven ways to market your products and services
and how to feed your pipeline with qualified customers,
referral partners and strategic partners. Building revenue
quickly is the secret to a successful business.
1. Elements of a Marketing Plan
Do you know the elements of a marketing plan? This
session will assist you in building a sound business plan
covering all the bases.
2. Stages of a Marketing Strategy
Staging your marketing strategy can assist you in building
sequential marketing strategies positioning your business
to successfully launch your business.
3. Building a Business Primmer
Do you have a vision or mission statement for your
business? A Business Primmer can assist you in keeping
true to the fundamental business. A good business
primmer can assist you in challenging all your business
decisions by.
4. A B C’s of building a Marketing
Strategy
Building the right marketing strategy for the uniqueness of
your business is essential in launching a business. During
this session you will learn the basics of a marketing
strategy.
5. 7 simple methods to Marketing
There is such a wide variety of avenues to marketing.
During this session you will learn 7 marketing methods to
match the right marketing actives to your business.
6. Trusted Advisor Theory
Be the Expert! Learning how to be the expert in your
industry starts by understanding how to be a Trusted
Advisor.
7. Strategic Alliances
All businesses need alliances, for small businesses it is
essential. Having strong strategic alliances can allow you to
expand your sphere of influence and increase revenue
quickly. Learn the difference between a Natural Partner,
Referral Partner and Strategic Partners.
8. Marketing Strategies should include…
This session covers all the elements that your marketing
strategy should cover. Regardless if you are looking at
obtaining a business loan or not all small businesses should
have a strong marketing strategy.

4. It’s all about the Money
It’s all about the money! Don’t be fooled – all business
ventures are about the money. This session focuses on
hiring the “right” accountant for you and your business;
identifying your resources for financing your business; and
completing budgets, profit and loss statements, and
break‐even analyses. You should know before you invest in
your business when you will receive a return on your
investment. During this session, you will learn how to
enlist your accountant as an ally to advise you on your
budgets and projections. You will learn how to discover
the risks in your business venture!
1. Using your accountant as a business
advisor
Enrolling business advisors is an important function of a
business owner. This session focuses on the difference
between a CPA, Accountant and Bookkeeper. Based on
your skills and talents learn how to enroll the right
advisors for your business.
2. Building a business with financial
stability
Building a business with financial stability is critical during
your start up phases. During this session you will learn
why building a lean business is fundamentally the best
solution for your business as well as how to build revenue
quickly.
3. Pricing Strategy
Most small business owners struggle with how to price
point their products and services. During this session you
will learn different methods and philosophies that
contribute to your pricing strategy.
4. Hiring Employees verses Contract
Labor
Most small business owners start out hiring friends and
family members as their first hires. During this session you
will learn how to hire the right employees for your
business and the differences between an employee and
contract labor. This session provides you with resources
to discover the laws and regulations in your location.
5. Working with the IRS
Too many business owners fail to recognize the obligations
that are required of them when starting their business.
During this session you will learn how to work with the IRS
and navigate the resources that they provide.
6. Start‐up costs
Small business owners need to understand the costs of
doing business. Many of the business that struggle during
the first four years failed to identify their costs prior to
starting their business and spend more than they should
on the frills of the business rather than the necessities.
During this session you will learn how to determine your
costs to doing business.
7. Realistic Projections
Realistic Projections can be challenging for small business
startups. During this session you will learn the power of
under estimating your projections. How to establish your
projected sales and build a winning strategy for your
business.

5. 8. Break Even Analysis
A Break Even Analysis is one of the most powerful tools a
business owner can have in their tool kit. Break Even
Analysis tells the business owner how many units they
have to sell in order to break even. The higher the startup
costs the longer it takes to get a return on your
investment. During this session you can expect to learn
the power in understanding how to create a break even
analysis and use it as a guide in building a strong business
foundation.
9. Getting a ROI
Getting a Return on Your Investment is the most
important source of information you can learn about your
business. Return on Investment tells you when you will
start to make a profit, when you will pay off your startup
debt and when you will be able to grow to the next level of
success.
10. Job Costing Estimating
Job Costing Estimating can be the difference between
working for FREE and making a healthy profit in your
business. This session was taken out of the construction
series, and introduced to all small business owners. Simply
because many business owners can also utilize this
assessment when biding jobs or providing estimates. This
session will teach you how to estimate your costs to do a
job and calculate estimates.
11. Market Share
Be Business Savvy
Being business savvy is a process, not an event. This
session will challenge you to identify your weaknesses and
build a business plan around them, making the most of
your own history. There are 11 elements of the business
you must address. You will learn how to develop a
comprehensive plan for your unique personality. Time
management is an issue for all business start-ups.
Everyone has a learning curve– maximize your efficiency
by learning block
1. Leadership verses Management
Most business owners have a preconceived belief
structure that being a Leader is more important than being
a Manager. During this session you will learn how to
embrace both management and leadership in your
business to provide balance to your business.
2. Resource Management
Resource management is one of the most under
recognized part of starting, owning and operating a
business venture. During this session you will learn how to
safe guard your resources and use them advantageously in
your business.
3. Hire based on Talent
Learning how to hire the right employees is first about
understanding your own weakness and hiring based on
natural talents and skills. Often the first hires a small
business owner makes is friend and family members.
Learn how to establish healthy requirements that keeps
both the business owner and employees with integrity.

6. 4. Goal Setting
Setting goals is an important function in the beginning of
your business venture. Small Business Owners need to
know what they want the business venture to provide for
them in the beginning. Goal Setting allows you to be
thoughtful and in action. This session includes how to
build tactical plans that are action oriented.
5. Time Management
As a business owner you will need to perform more tasks
that just production oriented tasks. During this session
learn how to balance all of the tasks needed based on
priority and scheduling out your time. This session will
help develop time management skills and balance in your
business.
6. Be Result Oriented
Many business owners fail to pay attention to the results
they are creating. During this session you will learn how to
complete measureable result oriented processes to keep
you and your business on task. If you aren’t getting the
results you need, don’t wait until the end of the year to
make changes. Keeping your eye on results allows you to
make necessary changes in your business quickly and
efficiently.
7. Advisory Boards
What is an Advisory Board? During this session you will
learn the importance of recruiting an Advisory Board.
Who to recruit as your Advisors and how to manage your
advisory board. Advisory Boards can offer insight and
critical thinking to your business venture before you are
ready for a management team.