Let's Build Serious Friendships!

1. let’s build (serious)
friendships
@benkeene @tribebuilder

2. daddy, why doesn’t the
sea fall off the world?

3. daddy, when a baby has
two dad’s where does she
get her milk?

4. daddy, mai doesn’t speak
english & i don’t speak
thai but we still
understand each other

6. what’s the best question
you’ve ever asked?
(& tried to answer)

7. could we build a
sustainable community
on a remote island?

14. what if the story was
about beautiful
beaches, not blood
diamonds?

16. what if we could turn
talent into future role
models?

18. What if we made
our own wine, olive
oil & pizza?

20. what if we could
walk on water?

23. what if we could help
people love mondays?

27. what if we could
actually finish
reading books?

30. what do we need to be
‘serious friends?’

31. trust

32. A confident relationship with the unknown
“It is trust, more than money, that makes the
world go round.” Joseph Stiglitz
what is trust?

33. Local > Institutional > Distributed
evolution of trust

34. mpesa
bla bla car
taskrabbit
airbnb
kickstarter
blockchain
uber
silkroad
brexit
trump
bolsonaro

35. a new coworking space
opens every 2.5 hours
1.7m coworkers in 2018

36. what’s a good business
model for serious friends?
Loyalty + Quality + Transparency

37. distributed trust
+ good business
= serious friends

48. so…
how are you going to
build a tribe of serious
friends?

49. Thursday 29th November, 2018 is
the best day in human history to
start something that matters.

50. Where do good ideas
come from?

51. AWFUL IDEA = -1
WEAK IDEA= 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA= 20
-------- ---------
NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO EXECUTION= $10,000
GOOD EXECUTION= $100,000
GREAT EXECUTION= $1,000,000
BRILLIANT EXECUTION = $10,000,000

52. the 5 r’s of building
‘serious friends’

53. 1. rebel
How might you convince your friends to
do things differently?

54. 2. ritualise
What regular, unique, things might you do
together?

55. 3. redistribute
How might you share the responsibility of
your mission with your ‘friends’?

56. 4. retell
How might you help your ‘friends’ share
the story?

57. 5. reward
How will you and your ‘friends’ be
rewarded on this mission?

58. 1. rebel
2. ritualise
3. redistribute
4. retell
5. reward

59. 1. Come up with ideas for each of the 5 r’s
2. Share everyone’s ideas
3. Pick one or two to test & measure
‘serious friends’ strategy

60. the world needs
more serious friends

61. earthmakers.co
what if ‘makers’ worked
on environmental
problems?

62. what if families
could work & live
anywhere?
wanderfam.org

63. rebel book club

64. need a role model?

65. what if…
…you could work everyday with your
friends on things that mattered to you?

66. keep your head in the
clouds…
…& your feet on the
ground

67. @benkeene @tribebuilder
ask big questions.
try new things.
be more pirate.
slides > benkeene.com