Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.

1. VIDEO’S VITAL ROLE
IN
MARKETING

5. ERIE

15. TRUTH: Anti Smoking Ad

28. DOritos

33. • Help your clients find their story

34. • Help your clients find their story
• Reinforce the brand

35. • Help your clients find their story
• Reinforce the brand
• Music

36. • Help your clients find their story
• Reinforce the brand
• Music
• Be brief

37. • Help your clients find their story
• Reinforce the brand
• Music
• Be brief
• Think about style

38. • Help your clients find their story
• Reinforce the brand
• Music
• Be brief
• Think about style
• Be authentic

40. Starbucks
http://bit.ly/qZa5F8

42. GE: Aviation
http://bit.ly/tyMnT3

45. We Are Here
http://bit.ly/z0SfHw

46. BRAND COMMUNICATIONS + DESIGN
• Content (writers, editors)
• Video (editors, producers, motion designers)
• Design (online, print)
• Account & Project Managers
• Creative Director

47. BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos

48. BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
• 2009 = 176 Videos

49. BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
• 2009 = 176 Videos
• 2010 = 278 Videos

50. BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
• 2009 = 176 Videos
• 2010 = 278 Videos
• 2011 = 285 Videos

51. BRAND COMMUNICATIONS + DESIGN
• Marketing

52. Red Hat:Value Proven
http://bit.ly/lfZfDI

53. BRAND COMMUNICATIONS + DESIGN
• Marketing

54. BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events

67. North American Parnter Conference Intro
http://bit.ly/zTwmbp

68. BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events

69. BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
• Training

70. BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
• Training
• Recruiting

71. BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
• Training
• Recruiting
• Internal Communications

72. Q/A & Discussion.