Introduction of SECOEP Vietnam's Master Mentors Program

1. MASTER MENTORS PROGRAM
2016
Should you are interested in this Master Mentors Program please contact
Tran Tri Dung at tran@jeaustin.com
15 September 2016

2. Rationale
Short-term Experts’ Recommendations:
 Mike Ducker (Mentorship):
o Raise awareness of mentoring services and introduce concept of “master mentors”
 Franck Nouyrigat (Accelerators & Incubators):
o Upside-down ecosystem  identify an upstream need for developing entrepreneurial
mindset and skills
 John May (Angel Investing):
o Hot capital = cash/money + mentor capital
In-country team observations:
 Mentoring services are provided by all partners
 Heterogeneous understanding and expectation of mentorship
 An opportunity to work closely with partners

3. What is mentorship?
Mentor Coach Trainer Consultant Advisor
Purpose Develop problem
solving capacity
and leadership
Guide to solve
specific
problems by
working together
Tell how to solve
specific
problems
Solve specific
problems
Advise on solving
specific
problems
Relation basis Long term Short term Short term Short term Low
Voluntary Contractual Contractual Contractual
Scope of work Continuously
changed by
mentor &
mentee(s)
TOR TOR TOR Defined by
Advisor

4. Long-term and voluntary relationship
Mentor helps mentee(s) develop
problem solving capacity and leadership
Equal and mutual benefits
Mentorship is
Mentor has something special, and..
There is always reverse learning

5. Master Mentors do..
 Screen and Diagnose the startups
 to help startups define their problems and need for mentoring service
 Facilitate and Monitor mentor-entrepreneur(s) relationships
 to assist startups and mentors in matching
 to remedy arisen trouble, if any
 to leverage and coordinate additional supports, when needed
Recruiting new mentors and Building capacity for mentors in the pool.
 to reach out to corporate sector
 to organize events for capacity building and networking
 to develop manual and materials for mentoring program

6. Master Mentors Program assists Partners in
Refining design
of mentoring
program
• Individual
consultations
Implementing
and
monitoring
• Moderator
• Guest Mentor
• Facilitator
Developing
Master Mentors
Community
•Mentoring Materials
•Case study: success & failure
•Research on impact

7. SECOEP offer
oShort-term international experts
 to work with partners on specific issues
 to build capacity of mentors
 to create international connections
oIn country team expertise
tailor-made supports
mentoring materials
connection and collaboration opportunity

8. Partners of Master Mentors Program
Partner Location # of MMs
KisStartup Hanoi 1
Hatch Hanoi 1
DNES Da Nang 4
SME Mentors Network HCMC 1
ITP HCMC 2
VSF HCMC 3
* Partners will identify and confirm the number of MMs
** Data as of 15 September 2016

9. Refining design of mentoring
programs with partners
Implementing and monitoring
Developing Master Mentors
Community
Jun-16 Aug-16 Nov-16 Dec-16Jul-16 Sep-16 Oct-16
In-country Team:
o Guest Mentor
o Facilitator & Moderator in
capacity building workshops
oJudge member
STEs:
o Capacity building workshops
o Networking and connecting
In-country Team:
o Materials, cases, research
Consultation sessions
STEs:
o Lead capacity building workshops
o Consulting sessions
o International, regional connections
Capacity building
workshop for all
MMs led by STE
oCollaboration on mentoring materials

10. Monitoring Indicators of Mentorship Program
Indicator Notes
# of job created # of full time and # of part time
# of supported startups with steady growth
Sales Growth in different stages of development
Increase of survival rate of supported startups
# of startups received investment
Volume of investment Also # of investment opportunities
Portion of investment for women led startups
# of startups use mentoring services
Satisfaction rating of received mentoring service
Improved perception of business performance reported
by beneficiaries receiving mentoring services
* Indicators are differentiated by gender where they are appropriate

11. Monitoring Indicators of Mentorship Program
Indicator Notes
# of local mentors linked to a pool
# of diaspora mentors linked to a pool
# of trained mentors
# of mentoring sessions
# of mentoring hours
# of recruited mentors (total)
# of new recruited mentors (in the last period)
# of workshops for local mentors conducted
# of local mentors participated in the workshops
# of workshops for diaspora mentors conducted
# of diaspora mentors participated in the workshop
# of introduction of mentoring programs

12. Source: SECOEP Survey in March 2016 on mentoring programs, mentors, and mentees
Learning about Mentors Community in Vietnam

13. Finance
14%
Give back
51%
New Ideas
26%
Others
9%
Mentors' Motivation
Finance
6%
Give back
40%
New ideas
34%
Other
20%
Mentors Want

14. Business
Managers
26%
Academic
people
11%
Professionals
23%
Champions
27%
Investors
11%
Others
2%
Mentors are
Business
Manager
35%
Academic
11%
Professional
24%
Champion
8%
Investor
11%
Other
11%
Who are mentors?

15. Knowledge
26%
Networks
27%
Decision
making
15%
Financing
8%
Push and
Challenge
22%
Others
2%
Benefits from mentors
Knowledge
28%
Connect to
network
30%
Help make
decision
16%
Help
with… Push and
Challenge
20%
Benefits to startups

16. Benefits
• Improving personal capacity
• Nurturing and developing
entrepreneurial spirit
• Being part of mentors community
Costs
• Your time
• Your personal brand and social
capital
• Your own challenge
Why being a mentor?

17. Why not being a mentor?
oMost people don’t say “No” when being invited to be a mentor
oBut some considerations should be addressed.
oTry to ask and discuss with the wanted mentors
 “I don’t have time.”
Quick calculation: 2 hours * 12 months = 24 hours = one day!
 “I am just good at my field”
Mentors do not solve mentees’ problems. Mentors’ Wisdom and Experience
in problem solving are valuable.
 “I cannot take responsibility for the startup’s performance.”
Absolutely not. Mentors build leadership of mentee.

18. How to do mentoring?
• Be patient
• The job of mentor is not to solve startups’ problem.
Mentoring is process that builds the entrepreneurs’ problem
solving capability.
• Relations between a person and person(s)
• Target: delta of change, even personal change
• Trust and commitment
• Assume you can learn something from every person
• “Talk less and Ask more”.
• Really, truly pay attention, don’t just act like you are
• Never equate your experience with another person’s
• Ask a question that goes to the heart (not the head)
• An evolving process
• Ground rules and disciplines
• Go with the flow
• Avoid traps

19. Raise awareness and start building appropriate expectation
Orientation and Networking Events
Matching Events
Monitoring & Facilitating
Graduation and next relations
Building alumni community
Assessing and Revising
Proposed Steps of a Mentoring Program

20. Raise awareness and start building appropriate
expectation
oAppropriate expectations – of both mentors and mentees - are
foundation for long-term, committed mentorship
oStart by inviting business people to your events and meet your
startup community
Be well-prepared for the contents of the events. Don’t waste people time
Make it pleasant and comfortable
Share stories. Explain the challenges. Don’t hype.

21. Orientation and Networking Events
oBe focused on what you want from the events:
Mentorship is the theme
More mentors interested in the program
More mentees interested in the program
oHaving both mentors and mentees at the events
oGive people time to understand the others

22. Matching Events
oPurpose: define mentor-mentee pairs
oMake people really think about who they want to work with in the
next 6 or even 12 months
oThe first two or three meetings are critical:
Talk with mentors and mentees after each meeting
Get experienced mentors to talk with new mentors

23. Monitoring & Facilitating
o The purpose of monitoring is to support and improve mentorship
o KPIs are necessary..
o Just real impact is the delta of change of the mentees
o Be ready to support mentors and mentee with all resources in hand
o When a problem needs to be remedied:
 Mentorship is a disciplined process. Return to rules and principles of the program.
 Be respectful to both mentors and mentees
 Transparent communication process

24. Graduation and next relations
oA great chance of acknowledging and showing respect to the mentors
oA valuable opportunity for mentees to expand networks and connections
oPrepare mentors and mentees for next, hopefully higher, level of relations

25. Assessing and Revising
oThis is an internal process
oThe purpose is to improve services provided to entrepreneurs and
startups
oBe patient. Making mistake is not a problem at all

26. Building alumni community
oAlumni = Asset of mentorship programs
oAlumni include both mentors and mentees
oJust another mentoring program with long long-term commitment