The document discusses how to organize and develop insights. It provides frameworks for scanning the environment, observing contexts primarily and secondarily, and identifying business opportunities from insights. These include STEEP for scanning socially, technologically, economically, environmentally and politically; AEIOU, POEMS, POSTA and WHY for primary observations; and SWIPES and secondary trend precursors for secondary observations. Insights should then be framed, focused on, developed and shared to have business impact by identifying opportunities based on idea, market size, value, customer acceptance, competition and timing.