Adobe gets real (or fake) about content marketing

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Presentation from Traction and Adobe on 3 shifts content marketing have had on how Adobe approaches marketing. Originally presented at the 2013 iMedia Brand Summit.

Tecnologia Negócios

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Julie Smith (@jasmith323) | Group Manager, Education Marketing
Adobe gets real (or fake) about content marketing
Adam Kleinberg (@adamkleinberg) | CEO, Traction

2
3 ways Adobe got real about content marketing

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
Engagement at every level

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
Wear Your Heart on Your T.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
30% shared

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17

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Content helps you tell stories.
Social content helps
your customers tell them.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
Adam Kleinberg
Traction
www.tractionco.com
@adamkleinberg
Julie Smith
Adobe
www.adobe.com
@jasmith323
Thanks.
2013 SMALL AGENCY OF THE YEAR
WEST REGION, SILVER

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