Trends and Innovations in Mobile Accessories by TrendsSpotting

2. Table of contents for the full report: 1. Introduction …………………………………........ P.4 – P.7 • About the report ………………………………………………………………… P.5 - P.7 2. Trends in Mobile Accessories …………....... P.8 – P.71 • Protection: Trends ……………………………………………………………… P.9 - P.21 Hot from CES 2012 ……………………………………………. P.22 Category summary/insights ……………………………… P.23-P.24 • Power: Trends …………………………………………………………………….. P.25-P.34 Hot from CES 2012 ………………………………………………….. P.35 Category summary/insights ……………………………………. P.36 • Entertainment: Trends ………………………………………………………. P.37-P.48 Hot from CES 2012 ……………………………………… P.49 Category summary/insights ………………………. P.50 • New smart solutions: Trends ……………………………………………… P.51-P.68 Hot from CES 2012 …………………………….. P.69 Category summary/insights ………….….. P.70-P.71 2 © Copyright TrendsSpotting, all rights reserved

3. Table of contents continued: 3. Market Research Insights …………………….. P.72 – P.87 • Major players ……………………………………………......................... P.73 • Mobile Accessories: Market statistics ……………………………… P.74-P.76 • Mobile statistics: Smartphone handsets, wireless charging applications download, mobile health ……………………………… P.77-P.87 4. Trend Review Summary ……………………… P.88– P.93 • Market Trends Review …………………………………………………… P.89 - P.91 • Design Trends Review …………………………………………………… P.92 –P.93 5. Appendix ………………..………………………… P.94 – P.99 • Innovations our team found most exciting ………………………… P.95 - P.96 • More inspirations from different scope ………………………….. P.97 • Image source ………………………………………………………………….. P.98 3 © Copyright TrendsSpotting, all rights reserved

5. Introduction / About the report Mobile Accessories Report Based on exploration of over 2000 mobile accessories released in 2011 + CES 2012 and a market analysis of the major trends characterizing this growing market– TrendsSpotting has identified about 150 products that reflect new emerging trends in mobile accessories. The innovations explored in this 100 slides report are presented by their full details: Product’s images, unique features, company and brand name, price (and link to more info). The selected innovations are profiled according to: 1. Meta Product Category 2. Consumer Trend Classification: Analysis of the unique consumer need and the marketing opportunity underlying the launched products. 3. User Experience Classification At the end of the report you can find - Market Research Insights: Major players & market statistics, as well as "Market and Design Trends Summary Review". 5 © Copyright TrendsSpotting, all rights reserved

6. Introduction / About the report Trend’s Slide Structure Protection / cases Self expression Ease of use Optimization lifestyle Upgrade Luxury Fashion Meta product category: Protection, Power, Entertainment, New smart solutions 1 2 + sub category User experience classification: Self expression, Effortlessness, Optimization, Product details: Lifestyle, Upgrade. Image, unique features, company/brand ,price, 3 source for more info. Consumer trend in highlights Top fashion designers apply their unique recognized style to phone cases The consumer trend in detail Analysis of the unique consumer need and the marketing opportunity underlying the launched products. 6 © Copyright TrendsSpotting, all rights reserved

7. Introduction / About the report User Experience Classification The mobile phone far extends the use of communication for the consumer. With phones becoming more intelligent - they follow the consumer throughout his daily life. Consumers are using smartphones to assist them in managing and improving their daily assignments. As such, they want their mobile device to be best protected and fully active (charged) everywhere they go. Consumers seek devices that reflect their personal identity (follow “Self expression”) and can be adjusted to their way of life (follow “Lifestyle”). Consumers are using smart accessories to improve the basic features of the mobile device (follow “Upgrade”) and to enhance their activities in games, music, and photography. With technology becoming more complicated, consumers are in search of easy to handle products (follow “Effortlessness”) and they seek to optimize functional solutions and synchronize between systems or substances (follow “Optimization”). To fully enjoy smart utilities, apps alone are no longer satisfying – it is required to combine additional hardware to allow consumers to better accomplish their daily assignments. In 2011 we see a new emerging market of intelligent solutions that are carried by sophisticated devices added to the smartphone. 7 © Copyright TrendsSpotting, all rights reserved

10. Protection / cases Self expression Effortlessness Optimization lifestyle Upgrade Luxury Fashion Martin Margiela iPhone cover (400 USD) 2 1 source source DOLCE & GABBANA Louis Vuitton Cases Textured-leather case (210-290 USD) (£400) Top fashion designers apply their unique recognized style to phone cases 3 source 12 © Copyright TrendsSpotting, all rights reserved

11. Protection / cases Self expression Ease of use Optimization lifestyle Upgrade Storage Twelve South Book for iPhone Concept product: Elasty Using slits 2 protective case and a wallet (59.99 USD) in the backside of the silicone as a holder for ear buds or credit card. Yoori Koo(winner: Korean Belkin Design Award) source 1 3 source source CONEPT Cord-On-Board iPhone 4 / 4S Case by CaseInity. Lets 4 you carry your USB cord on-the- go, alongside your phone. While people carry the smartphone with them anywhere they go, a place for storage needs to be integrated in the cover source CandyShell by Speck Card for iPhone includes a card-carrying slot (39.95 USD) 11 © Copyright TrendsSpotting, all rights reserved

12. Protection / cases Self expression Effortlessness Optimization lifestyle Upgrade New materials and design configurations id America: Soft foam pad made of 1 EVA creating 3D sculptured images (14.95 USD) source 2 Graft Concepts Unique metal latch locking mechanism implemented in a plastic case (60 USD) source 3 source Triad hard shell case by incipio: three-piece polycarbonate.(29.99 USD) Companies reach out consumers with new design configurations & unique materials 4 source Elan Form Chilewich Chilewich and Griffin technology, innovative textiles (39 USD) 20 © Copyright TrendsSpotting, all rights reserved

14. Power / battery pack Self expression Effortlessness Optimization lifestyle Upgrade On the go battery boost Philips Pocket-sized backup power (55USD) 1 2 source source Juice pack reserve 3 source Battery key ring Technocel Battery 700 mAh by Boost 600 mAh lithium Mophie (34.95 USD) ion battery (24USD) Consumers frequently complain over short battery life 4 of mobile devices. As power is lost just when really source needed– small to carry battery boosters provide the SANYO 5000 mAh Eneloop ultimate solution. Mobile Booster and Charger. Can charge simultaneously 2 devices. (79 USD) 27 © Copyright TrendsSpotting, all rights reserved

15. Power / charging Self expression Effortlessness Optimization lifestyle Upgrade Simultaneous charging iPad 2 Display Dock by newPCgadgets: combining your favorite Apple devices into one charging base HTC official charging dock: (74.95 USD). 2 Charge the Thunderbolt with the standard or 1 source extended battery (39.99 USD) source 3 As consumers are using multiple source devices – simultaneous charging The PlugBug from twelveSouth. solutions come to need. PlugBug is made exclusively for all MacBook Power Adapters. Charges your MacBook + iPad or iPhone simultaneously. (34.99 USD) 30 © Copyright TrendsSpotting, all rights reserved

17. Entertainment / visual & audio Self expression Effortlessness Optimization lifestyle Upgrade Enhancing visual & audio features Cinemin Slice – portable LapDock for the droid bionic pico projector that connects Motorola Enables to use the Smartphone on a larger screen with multiple windows. No cables. (499.99 USD) 2 to your favorite multimedia devices (299.99 USD). source 1 source 3 source Upgrading visual features by connecting large screens Asus Padfone iphone inside tablets (tablets, projectors) and keyboards to the smartphone. This convergent device combines a smartphone and a tablet computer into one Upgrading audio quality by transforming headset to symbiotic gadget that allows consumers to sound systems. choose the screen size that best fits their activities. (800-1000 USD) 41 © Copyright TrendsSpotting, all rights reserved

18. Entertainment / gaming Self expression Effortlessness Optimization lifestyle Upgrade For babies/toddlers/kids Laugh & Learn Apptivity case Woogie 2 by Griffin Technology. FisherPrice full protection from 1 Enable toddlers play with Iphone. screen is protected (20 USD ) baby damage +fun activity for your baby (15USD) 2 source source 3 Targeting parents by designing accessories for kids and babies. Special attention to protection in details and materials. source The AppCrayon Stylus for Kids by Dano (10 USD ) 47 © Copyright TrendsSpotting, all rights reserved

20. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Locating objects and people Finder enables you to trace objects by placing small stickers to objects 1 Bikn by Treehouse Labs, enables the iPhone to locate 2 items or individuals BiKN include: an app+ RFID reader CONEPT a dedicated case that will hold the phone + battery- source source powered 2.4 GHz RFID tags that could be attached to people or things. (to be released Jan 2012) 3 People can now follow/ trace other people and objects by combining apps to physical objects RFID tagged. source Cobra Tag: finding items by blue tooth tag Bluetooth-enabled. Compatible with Blackberry and Android (79.99 USD) 53 © Copyright TrendsSpotting, all rights reserved

21. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Camera upgrade Mobislyder by Glidetrack shoot high quality video. Turn your camera into a pro- ’Macro cell lens band' 8 style rig and put your video by Photojojo mounts a convex in motion.(135 USD) lens onto an elastic band, to convert any mobile phone camera into a macro lens. the source stretchable band expands to a diameter of up to 16-inches. (15 USD). 7 9 source New accessories are improving source photography – for both amateurs and Holga Iphone lens filter A rotating disk equipped with 9 different professionals. lenses for your iPhone. Lenses offer special effects and filters (24.99 USD) 56 © Copyright TrendsSpotting, all rights reserved

22. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Traditionalism Naztech's Ultra-thin ZAGG folio thin multi-function iPad Sliding Bluetooth folio with a removable Bluetooth 2 Keyboard keyboard and a built-in stand (79.99 USD) system, (100 USD) source 1 source 3 source One keyboard by Matias Dedicated solutions are presented for those who place Corporation features a built-in cradle that will house your convenience at top priorities, do not wish to handle too small iPhone/iPod touch. A press of a mobile devices at all times or prefer traditional use they are single button will allow you to swap more accustomed too. between typing on your computer, to typing on your iPhone/iPod touch.(starts at 80 USD) 58 © Copyright TrendsSpotting, all rights reserved

23. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Personal health tracking devices BodyMedia FIT Armbands use four sensors to Zeo mobile is a sleeping tracking capture over 5,000 data 2 device. Data is transferred points per minute directly to phone. tracking calories burned, steps taken and levels of 1 physical activity to sleep. source Come with an app. (179.95 - 259.90 USD) source 3 Fitbit is a pedometer that tracks activity, measure sleep, track stairs. Upload wirelessly. (99.95 USD) 5 BlueHR by Wahoo Bluetooth smart heart monitor strap. source source (79.99 USD) Human health parameters and behaviors can 4 now be tracked by simple monitor devices source UP by Jawbone Tracks : wearable device that tracks daily activity: sleeping, eating and exercise habits. + app. (99 USD) 64 © Copyright TrendsSpotting, all rights reserved

24. Hot from CES 2012 Hot from CES 2012 / Smart Solutions The Nest * * GoBandit WiFi helmet TouchFire * * Ibaby monitor by iBaby Thermostat automatically cam. A WiFi hotspots in This silicon keyboard fits right Labs. A baby monitor learns your temperature itself, enables uploading over the iPad's on-screen controlled from your preferences, and your videos to another device & keyboard enabling typing mobile device. With 2-way comings + goings to make broadcasting them live. conveniently the way users audio capability one can sure your house is cool or Works with an app through were used to. (45 USD). 1st see, hear and talk to the warm when you want it to which user activates the production run is sold out. baby from anywhere. be. (249 USD) cam's WiFi and loads Baby’s movement or cry videos or view them live activates alerts. (200 USD) (419 USD) source source source source 69 © Copyright TrendsSpotting, all rights reserved

25. Market Research Insights • Major players. ……………………………………………………… P.73 • Mobile Accessories: market statistics. ………………… P.74-P.76 • Mobile statistics: Smartphone handsets, wireless charging, applications download, mobile health ……. P.77-P.87 72 © Copyright TrendsSpotting, all rights reserved

26. Appendix Innovations we found most exciting Innovations our team found most exciting * Bikn by Treehouse Labs, * The Fruit, BY PEEL * Ringbow’s ring clamps to your * iPad 2 Display Dock enables the iPhone to Peel invisibly controls your index finger to provide an :combining your favorite locate items or individuals. entire entertainment system: additional way to input Apple devices into one (to be released Jan 2012) Controls from your iPho commands to a touch screen charging base (74.95 USD). ne, iPad or iPod touch. device via Bluetooth (79 USD) CONEPT source source source source 95 © Copyright TrendsSpotting, all rights reserved

27. Appendix Innovations we found most exciting Innovations our team found most exciting * The Sinch collaboration * LunaTik Touch Pen by Scott * Elan Form Chilewich * iRig MIDI connects MIDI between Dune Road Wilson a dual function Chilewich and Griffin keyboards, drum Design and Frog design. rollerball pen and digital stylus technology, innovative machines, drum pads, Sinch uses magnets to aptly . With a click of a textiles (39 USD) pedal boards & more to an control your cords and button, you can toggle iOS device to control it make life a little between paper and tablet (69.99 USD) easier.(15.99 USD) with a single pen. (to be released April 2012) source source source source 96 © Copyright TrendsSpotting, all rights reserved

28. Purchase details TrendsSpotting’s 2012 Report: “Trends and Innovations in Mobile Accessories” Click here for more details and to purchase the full 100 slides report BUY NOW BUY NOW 99 99 © Copyright TrendsSpotting, all rights reserved

29. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy About TRENDSSPOTTING: TrendsSpotting.com is a global trends research company, specializing in digital trends and industry innovations. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development and market penetration strategy. We provide trends and innovation research reports and strategy for NPD marketing. We offer our clients Trends Research consulting, Customized Trend Research reports and Syndicated Trend Reports published at top market research databases. THE TRENDSSPOTING BLOG, one of the top listed Advertising Age blogs, is considered a leading market research blog. It is known for its annual prediction reports and has earned recognition among digital experts. 100 © Copyright TrendsSpotting, all rights reserved

30. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy About TrendsSpotting’s Prediction Reports For the last five years TrendsSpotting has published prediction reports covering trends in tech, mobile and social media. TrendsSpotting’s Influencers Prediction Reports 2011 2010, 2009, 2008 are read by thousands of readers and are used by leading companies to plan their future. Latest Syndicated Reports: We have recently completed an extensive research series exploring internet and mobile behavior in 16 countries, the most intriguing markets - internet wise. Europe - Germany, Belgium, France, Poland, UK, Turkey, Greece Asia - China, India, Hong Kong, Vietnam, South Korea, Taiwan, Singapore, Indonesia Central and S. America: Mexico (more to come..) Latest Innovation Reports: Mobile Accessories: Trends and Innovations Online Shopping Pets Technologies: Communicating with Pets 101

31. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy Reviews on our recent reports: “Consumer and Market Trends during Recession” is a very interesting and timely report. In addition to a comprehensive review of survey data, TrendsSpotting's unique use of web metrics reflecting consumers' online behavior, brings market research into Web 2.0 era. I find TrendsSpotting's business review an important resource for marketers". -- Guy Kawasaki, co-founder of Alltop.com and Garage Technology Ventures. "The report is enormously comprehensive and stunningly interesting. TrendsSpotting.com has pulled it all together to make it highly relevant. I am impressed by the breadth and depth, and timeliness of the content. Wow." -- Marian Salzman, president Euro RSCG Worldwide PR, North America. 102

32. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy TrendsSpotting’s team: TrendsSpotting is headed by Dr. Taly Weiss, a Social Psychologist and marketing research analyst. Taly is a leading authority in technology trends research. She comes from an ad agency background taking the role of head of strategy and research. She was among the first researchers to use web metrics technology for practical research. She advises corporations on emerging technologies, business trends, and on NPD. Her academic works contributes to the field of Behavioral Economics. She investigates people’s willingness to join groups and share resources. Nina Farkache is heading TrendsSpotting’s user experience research division. Coming from industrial design, she holds over 12 years experience in user experience research. Nina worked as an innovation consultant for leading companies such as Heineken, Fiat, Leo Burnett in the Netherlands. Before joining TrendsSpotting, Nina worked for IDEO, California. She focused on human centered research and consulted leading brands on generating design concepts that coincide with users’ needs & trends. 103

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