The document summarizes the 13th German Trend Day workshop that discussed how identity is becoming a designable construct and management task, with recognition becoming more important than attention for communication. It explores why identity is increasingly a management task and the challenges and measures for companies regarding communication as a result. The manifesto pools research from the event on this topic of identity management and recognition over attention.

1. 13th German Trend Day + Workshop
“Identity Management – Recognition instead of Attention”
Identity Management
Manifesto
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