CLASS WORK

1. PERSONAL BRAND EXPLORATION
Fredrick Douglas
Project & Portfolio I: Week
1
MAY 8th 2022

2. I believe in hard work and not scared of it.I have
plenty passion and drive to be successful not
only for myself but my clients. I take it personally
to raise to the top and have always push that
way all my life . From being the
fi
rst 9th grader
to receive the Medal of Honor at my high school
to Receiving sailor of the month in the military.
I’m a family man that is dedicated to provide
excellence on whatever task I’m involved
in.Rather team or individual I stay ready to work
and always stay learning increasing my
knowledge.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Marketing Manager
• Content Creato
r
• Branding specialis
t
BRAND ARCHETYPE - My
archetype is Royalty, Ruler. I plan
to be different in the way I lead
and show leadership. I know how
to be direct but can understand
everybody’s position. So I’ll lead
by action and now just talking. I’ll
lead with compassion and
understanding. I also take very
personal making sure to get the
job done
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
R.Libing G
Outreach Plan
:
• I followed her on LinkedIn
.
• I got her email so I’ll try to email her
.
• First I will send a message on LinkedIn wait about a
week then follow with a email and see if that is
successful.
PROFILE
PICTURE Digital marketing manager
Sony music group
Christina Jean
Outreach Plan
:
• I followed and engage with her on LinkedIn and
Instagram
.
• I will email her
fi
rst then send a message on LinkedIn
.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Digital marketing manager
Chloe Mezek Outreach Plan
:
• Keep making good grades in school
• I will try to reach out to her through LinkedIn
• I try today then a month from now if I don’t hear
anything. I’ll try against
PROFILE
PICTURE
Intern Roc Nation

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Speci
fi
c goal you want to achieve in short term.
• My short term goal is to have a job in my
fi
eld six
months after graduation
• I would like to have developed a present on LinkedIn
as I’m graduating school
.
Mid Term: (YEAR
)
• Speci
fi
c goal you want to achieve in mid term
.
‣ 5 years into my career I hope to be well known
for my skills and capability
‣ I hope to have a bigger responsibility in the
company I’m working for.
Long Term: (YEAR
)
• Speci
fi
c goal you want to achieve in long term
.
‣ After 10 to 15 years in the
fi
eld I want to be
known as one of the elite marketer’s.
‣ I would like to own my own marketing
fi
rm
‣ I would like to help my community understand
organization and consistency is valuable and
teach team the right way to market there

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Communication
SOFT
HARD
/ Expert
Content Creation / Adept
Leadership / Expert
Critical Thinking / Expert
Project Management
SOFT
HARD
Adept /
Communication / Expert
Work ethic / Expert
Storytelling
/ Expert

7. I help clients standout by creating
successful marketing strategie
s
PROMISE

8. CREDENTIALS
Work Experience
:
• United States Nav
y
• Hvac technician Sheldon School Distric
t
• Hvac Professor Fortis Institute
Education
• Writing a marketing plan, LinkedIn
Learning
• Giving your elevator speech, LinkedIn
Learning
• Digital Marketing , B.S., Full Sail University (Exp. 2024)
Awards:
• Highest retention rate of students
• National Honor Society gpa 3.
4
• Sailor of the mont
h
• Lead my division in drill during boot camp
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kendrell Rivers
Industry Experience
:
• In school for digital marketing
Education
:
• Graduate Clark Atlanta University
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Skill 1 Financial analyst- 2 endorsements
• Skill 2 Accounting - 0 endorsements
• Skill 3 auditing- 0 endorsements
Fredrick Douglas
Overall Online Presence
:
• How many connections?2. banner image customized?
No professionalism of headshot?, No. how detailed is
the pro
fi
le?, Little published articles?, No. active on
other social media?, is their LinkedIn URL customized?
N
o
• Grade: Poor,
HEADSHOT HEADSHOT
Industry Experience
:
• In school for bachelor degree in digital
marketing
Education
:
• Hvac certi
fi
cate
• Epa certi
fi
cation
Leadership Experience
:
• United States Nav
y
• Professor at Fortis Institute
Skills and Pro
fi
ciencies
:
• Skill 1 Content Creation- 0 endorsements
• Skill 2 Communication 0 endorsements
• Skill 3 Leafdership- 0 endorsements
Overall Online Presence
:
• How many connections? 1, banner image
customizedNo, professionalism of headshot Yes?, how
detailed is the pro
fi
le?, published articles? Yes, active
on other social media No, is their LinkedIn URL
customized? No
• Grade Poor

10. COMPETITION
Bo Triplett
Noteworthy Experience
:
• Digital marketing strategies for Sony musi
c
• Noteworthy experience goes here
Fredrick Douglas
HEADSHOT HEADSHOT
Industry Experience
:
• Artist Managemen
t
• Vife President Marketing Emage
n
• Advertise analyst Facebook
Education
:
• Duke universit
y
• London school of economics and political values
Skills and Pro
fi
ciencies
:
• Skill 1 Social media- 25 endorsements
• Skill 2 Brand development- 6 endorsements
• Skill 3 Marketing- 2 endorsements
Overall Online Presence
:
• How many connections? Over 500, banner image
customized?,yes professionalism of headshot?,Yes
how detailed is the pro
fi
le?, published articles? No,
active on other social media?, is their LinkedIn URL
customized? Ye
s
• Grade: Average
Industry Experience
:
• Managemen
t
• Content Creation
Education
:
• Full Sail work for Bachelor degree digital marketing
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Skill 1 Marketing- 0 endorsements
• Skill 2 Branding- 0 endorsements
• Skill 3 Communications - 0 endorsements
Overall Online Presence
:
• How many connections?1 banner image customized?
No, professionalism of headshot? Yes, how detailed is
the pro
fi
le? Detailed, published articles?, active on
other social media? Yes, is their LinkedIn URL
customized? N
o
• Grade: Poor,

11. BRAND POSITION
For Clients and employers who need a
hardworking marketing manager, I provide THE
SKILLS AND THE PASSION TO GET THE JOB
DONE] because [ONLY THING I KNOW IS GET
THE JOB DONE IF I DON’T KNOW HOW IT’S
MY JOB TO FIGURE IT OUT. There is no
excuses for failure.
“MR.GET THE JOB DONE”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Name of event or professional organization
‣ DATE | LOCATIO
N
• Name of event or professional organization
‣ DATE | LOCATIO
N
• Name of event or professional organizatio
n
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I would have motivational quotes, I would
post achievements and testimonies of how good my work is. I
would always have pictures of myself in business attire
.
• Primary Tools: I would use all the social media to promote
myself for now LinkedIn will be main site I use as I try to grow
my brand. After I have starting working I will use Instagram,
TikTok and YouTube to furthermore protect my brand
.
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I looking for a royal, ruler type of archetype for my
mentor. Someone to show me the ends and outs to the
business. Care himself with style and known for taking
care of business.
Formal Educatio
n
Bachelors in digital marketing.
Technical Skills
• Management skills , U.S Navy Jan 2005
• Critical thinking - Sheldon isd , Oct 2014 to 201(
• Content creation - Tre Bellfort Ent, 2005 to current
Soft Skills
• Leadership - U.S. Navy, Jan. 2005 to 200
8
• Communication - Fortis Institute , Sept, 2015 to 201
8
• Negotiation - Tre Bellfort Entertainment June 2005 till
current

14. Fredrick Douglas
You know how sometime you just can’t
understand how to achieve the online presence you
want and can’t stand out from competition? Well, what I do is
Create a marketing strategies for us to change just that. In fact I helped a
client increase his following on Instagram from a 100 to 1000 followers
which increased his brand presence on that platform and brought more
engagement to his page in less than a month.
“

15. REFERENCES
Alianna Goodman (2022). 10 markets skills you need to climb
the corporate ladder. Retrieved from https://
pipeline.zoominfo.com/marketing/modern-marketing-skills
Digital marketing Institute. (2018). The most in demand
transferable skills in digital marketing. Retrieved from https://
digitalmarketinginstitute.com/blog/the-most-in-demand-
transferable-skills-in-digital-marketing
https://www.onetonline.org/link/summary/11-2021.00
https://www.linkedin.com/in/christina-jean-87431b160
https://www.linkedin.com/in/kendrell-rivers-b1122419
https://www.linkedin.com/in/ryguo
Michael Dosumnu (2022) How to become a brand specialists
https://degreesandcareers.info/creatives/how-to-become-a-
brand-specialist/
https://www.linkedin.com/in/bo-triplett-73989923