Massage business plan developed for Bodywork by Travis Based on template used in Business class MTTI | WellSpring School of Allied Health 2010

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Business Plan for Bodywork by Travis
Travis Barnhart
3201 SW Randolph Ave, Apt. D
Topeka, KS 66611
913-314-1322
blumixer@gmail.com

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Table of Contents
Page
Table of Contents …………………………………………. 2
Owner’s Statement …………………………………………. 3
Executive Summary …………………………………………. 4
Mission Statement …………………………………………. 5
Purpose, Priorities & Goals …………………………………………. 6
Business Description …………………………………………. 8
Marketing Plan …………………………………………. 10
Risk Assessment …………………………………………. 13
Financial Analysis …………………………………………. 15
Operations …………………………………………. 22
Success Strategies …………………………………………. 26
Appendix …………………………………………. 27

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Owner’s Statement
General Information
Business Name: Bodywork by Travis
Address: 3201 SW Randolph Avenue, Apartment D, Topeka, KS 66611
Phone: 913.314.1322
Email: blumixer@gmail.com
Owner: Travis Barnhart
Summary of Business Experience and Philosophy
Prior to starting Bodywork by Travis, Mr. Barnhart gained many experiences in both
retail and social work that contribute to his business experience and philosophy. His
experiences in retail included being part of the management team at both the
Hollywood Theatres in Topeka, KS, and Hastings Entertainment, also located in
Topeka, KS. At these retail jobs and many others, Mr. Barnhart developed effective
skills in managing finances and overseeing employee activity. In social work, Mr.
Barnhart has managed many programs and projects that required strong skills as
both an independent and creative self-starter and an encouraging and enthusiastic
team player. Mr. Barnhart brings a large and diverse set of skills and experiences
into his massage practice along with a continued desire to help make other people’s
lives better. He has done this in so many ways in his life so far and is excited about
expanding this work through hands-on bodywork.
Business Description
Year Established: 2010
Current Financial Status: Sole-Proprietorship financed through other full-time work
not related to massage

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Executive Summary
This business plan contains many different elements outlining the strategies and
philosophies that will be used to make Bodywork by Travis a success. Here are
some highlights of what it entails:
Mission Statement
The mission statement conveys the essence of this business – why this business
exists and the values that underlie everything else about this business.
Purpose, Priorities and Goals
This section is a detailed description of business activities and career plan,
including both long- and short-term goals.
Business Description
This section provides a background about this business.
Marketing Plan
This section outlines the strategies and marketing goals of the business.
Risk Assessment
This section discusses potential external and internal events that could have a
negative impact on this business.
Financial Analysis
This section consists of statements about income potential, fees, current
financial status and financial forecast.
Operations
This section is an overview of the business organization, procedures and
policies.
Success Strategies
This section specifies methods for implementing the business plan and having
a prosperous practice.

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Mission Statement
The mission of Bodywork by Travis is to provide a massage experience that is
unique to each individual client. Whether the goal is relaxation, stress relief, deep
tissue work, or energy balancing, Mr. Barnhart will work to design a massage
session or series of sessions that will meet each client’s individual needs.

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Purpose, Priorities, and Goals
Overall Career Purpose: Develop skills in several modalities from general
relaxation massage to advanced energy work. Find meaningful employment within
massage on a part-time basis to facilitate debt payoff and professional fulfillment.
Long-Term Priorities and Goals
Long-Term Priority #1: Receive Training in Advanced Energy Work
Goal: Explore and enroll in advanced energy work courses.
Goal: Achieve certification to practice advanced energy work.
Long-Term Priority #2: Instruct Others in Energy Work
Goal: Complete trainings to instruct others in energy work.
Goal: Establish training schedule, locations, and logistics for trainings.
Long-Term Priority #3: Teach at a Massage School
Goal: Obtain 2 years of experience in hands-on massage to meet teaching
requirements.
Goal: Apply at massage schools when positions become available and
complete other necessary requirements to teach.
Long-Term Priority #4: Establish Home-Based Business
Goal: Expand home-based business practices to eventually replace part-time
work in salon/spa by building steady client base through quality service and
advertising.
Goal: Develop advanced services available including hot stone massage,
chakra balancing, and Reiki.
Long-Term Priority #5: Pay Off Debt
Goal: Establish debt payoff plan and plug additional income from massage
into paying off debts.
Goal: Pay off current credit card and loan debts (other than student loans)
within 5 years.
Long-Term Priority #6: Travel Massage
Goal: Explore options for travel opportunities within massage such as
conferences, festivals, and retreats.
Goal: Establish pricing and logistics.

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Short-Term Priorities and Goals
Short-Term Priority #1: Complete Massage School
Goal: Complete massage therapy program at MTTI in July 2010.
Goal: Attend class regularly and complete coursework as assigned.
Goal: Fulfill requirements of student clinic and community service.
Short-Term Priority #2: National Certification Exam
Goal: Register for NCE.
Goal: Study for NCE at steady pace prior to taking exam.
Goal: Take the exam.
Short-Term Priority #3: Fulfill Topeka Requirements for Massage Therapists
Goal: Contact City of Topeka for Requirements.
Goal: Convert insurance through APMB to professional after completion of
massage training program.
Goal: Complete Topeka requirements.
Short-Term Priority #4: Establish Beginning Home-Based Business
Goal: Set policies, prices, and documentation for home-based business.
Goal: Establish schedule.
Goal: Establish budget and financial tracking.
Short-Term Priority #5: Become Employed Part-Time in Salon/Spa in Topeka
Goal: Visit and/or apply to one salon/spa every two weeks between now
and graduation in July 2010 until either employed or run out of salons/spas
to visit.
Goal: Follow up with spas/salons who asked me to check back once I finish
massage school.
Goal: Keep track of places I’ve visited and contacts.
Short-Term Priority #6: Continue Education After School
Goal: Stay up to date with massage trends through ABMP website and
magazine.
Goal: Periodically review textbooks and handouts from school to refresh
memory.
Goal: Attend at least one continuing education training per year.

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Business Description
Brief History
Prior to becoming a massage therapist, Mr. Barnhart worked for over 10
years as a social worker, a career he still works in full-time. Always
motivated by wanting to help other people and being told by friends and
family over the years that he gave wonderful amateur massages, Mr.
Barnhart decided to pursue the dream of becoming a certified massage
therapist officially in 2009. He attended the Massage Therapy Training
Institute – Wellspring in Kansas City, MO, completing the 750 hour massage
therapist program in July 2010. While still in school he completed over 100
massages between working in the student clinic at the school and by giving
practice massages outside of school with friends, family members, and
referrals. He currently offers a variety of massage modalities out of his home
in Topeka, KS.
Business Activities Pursued to Accomplish Mission
Upon completion of the massage therapist program at MTTI Mr. Barnhart
plans to take the National Certification Exam (NCE) to become a certified
massage therapist. He is an active member of Associated Bodywork and
Massage Professionals (ABMP), an organization through which he has
professional liability insurance. Also through ABMP he stays up to date on
trends and research in the massage profession through resources on their
website and through their magazine Massage & Bodywork. To continue
learning more about massage Mr. Barnhart attends at least 30 hours of
continuing education courses each year.
Services Offered
Mr. Barnhart offers massage appointments two weeknights per week and on
Saturdays, and generally has five to eight appointments available per week.
Clients may call or email to set appointments and he welcomes scheduling
future appointments at the end of a massage session. The massage techniques
he currently offers include:

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Swedish/Relaxation Massage
Deep Tissue Massage
Sports Massage
Pregnancy Massage
Chair Massage (10 to 15 minute massages given in a special massage chair)
Stone Massage (will be available by Fall 2010)
Eastern Massage
Pricing
For basic massage sessions (not including Stone or Chair massage), pricing is:
30 minutes $25
60 minutes $50
90 minutes $75
Stone massage is an additional $10 per massage session. Chair massage is
$1 per minute.
Products Sold
At this time no products are sold.
Special Products Used
Depending on the massage technique, Mr. Barnhart uses a variety of
massage products to achieve the best effects for the given technique and
each individual client. For massage crème he uses BioTone products and for
massage oils he uses products from either the Body Shop or Bath and Body
Works.
Equipment
Mr. Barnhart utilizes a comfortable massage table made by the company
OakWorks, one of the leading manufacturers of massage tables and
products in the world. For additional client comfort he uses a table warmer
with a comfy blanket and flannel sheet placed between the table and the
sheet the client lies on.
Physical Location
The business is operated in Mr. Barnhart’s townhouse in Topeka, KS. He lives
at Misty Glen, a very quiet and peaceful apartment community located in a
nice neighborhood.

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Marketing Plan
Image
A place where you can let go, be yourself, and reconnect with your inner self.
Bodywork by Travis is the place where you can unwind, relax, and release
the tensions of your everyday life.
Target Markets & Differential Advantage
The primary target market for Bodywork by Travis is gay and bisexual men
of all ages, races and socioeconomic statuses living in or near the Topeka, KS
area. The secondary target market is young professionals of all genders,
sexual orientations, and socioeconomic statuses who primarily work in the
Topeka area. The tertiary target market includes various family members
and personal friends of Mr. Barnhart living in the Topeka area. Mr. Barnhart
has a differential advantage with the gay and bisexual male population by
being an active and involved member in the lgbt community of Topeka,
providing many opportunities to network and promote his massage business
with this population. Mr. Barnhart works full time as a young professional in
downtown Topeka, a busy government and commerce area of the Topeka
community where he can meet and network many new young professionals on
a regular basis. Much of Mr. Barnhart’s large extended family live or work in
the Topeka area, as do many of his close personal friends from college,
providing for an excellent client base and potential referrals.
Competition Analysis
From a perusal of online ads, business cards placed in local businesses,
internet searches, and general discussions with family, coworkers and friends,
there do not appear to be very many, if any, other massage therapists who
are specifically focusing on gay and bisexual men as their primary target
market in Topeka currently. Few massage services are offered or advertised
specifically in the downtown Topeka area, making it a prime area to focus on
reaching young professionals. One salon in the downtown area does offer
massage services and Mr. Barnhart is considering working for this salon part-
time in addition to working from home.

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Strategic Action Plan
Marketing Goals
Promotion
Goal: Distribute business cards and posters regularly in appropriate venues.
Activities: Several local businesses in Topeka such as restaurants and coffee
shops have business card displays or bulletin boards for community events
and services. Mr. Barnhart will check on requirements to place business cards
in these venues and work to get business cards displayed in as many business
as possible, particularly those frequented by members of his target markets.
Timeline: To be completed within the months leading up to graduation from
MTTI (July 2010) and ongoing afterward.
Budget: For an order of 250 business cards from Vista Print, cost is around
$40 per order. Posters will be created on home computer and printed at
home at a minimal cost.
Advertising
Goal: Potentially advertise business in local yellow pages.
Activities: Mr. Barnhart will determine if placement of an ad in the yellow
pages (print and online) is necessary once business has begun. If determined
to be necessary, figure out costs and place ad.
Timeline: Mr. Barnhart hopes to generate enough business through personal
contacts and networking events to the point where advertising is not needed,
at least paid advertising. Budget will be figured if it is determined this is a
needed strategy.
Publicity
Goal: At this time, no publicity goals have been established.
Community Relations
Goal: Volunteer chair massage services for local theater companies and at
special events such as charity runs/walks.

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Activities: Mr. Barnhart will check into the requirements to provide chair
massage services to the cast and crew of Topeka Civic Theatre, Helen Hocker
Theatre, and Washburn University productions. Mr. Barnhart will research
charity runs/walks such as the MS Walk to determine whether chair massage
would be appropriate at these venues.
Timeline: Mr. Barnhart will begin checking on requirements to volunteer with
local theater companies once he buys a massage chair.

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Risk Assessment
Effects of Competition
At this time, competition should not have much of an effect on the success of
Bodywork by Travis. Mr. Barnhart has noted that most of the people he has
talked to in Topeka over the past 6 months (since November 2009) do not
regularly receive massage, do not have loyalty to a particular massage
therapist, and do express an interest in receiving regular massage
treatments. There seems to be a huge opportunity to open and maintain a
thriving massage business in this particular environment. However, Topeka
does have at least 15 established massage businesses at this time, so
competition may present a challenge when trying to reach new “unknown”
clients.
Possible External Events
The following is a list of possible external events that may affect business:
Recession
New Competition
Shifts in Client Demand
Unfavorable Industry Trends
Changes in Legislation
The current recession is of concern for the success of the business; however,
Mr. Barnhart does not have to depend on income from his massage practice
to pay for his bills and other expenses since his full-time job provides the
income he needs for these items. New competition, especially in the gay and
bisexual male community, could hamper the success of the business but Mr.
Barnhart is confident he will be able to build a loyal customer base in this
target market regardless. Changes in legislation at this time would only help
the success of the business as Mr. Barnhart will most likely have all the
necessary requirements in place prior to the legislation going into effect.
Potential Internal Problems
The following is a list of potential internal problems that may affect business:
Income Projections Not Realized
Long-term Illness
Serious Injury

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The internal problems listed above would greatly affect the ability to
continue a massage practice; however, since Mr. Barnhart is employed full-
time in a position he plans to continue and has great benefits through this
position, there is little worry that any of these problems will keep him from
continuing to practice once the internal problem passes.

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Financial Analysis
Existing Business Conditions
Upon completion of training at MTTI, Mr. Barnhart will have a well-rounded
set of beginning skills to start a thriving massage practice. Mr. Barnhart is a
consummate learner and plans to continue to expand his skill set through
continuing education opportunities. Please see the Massage Therapy Fast
Facts information sheet included in the Appendix for statistics on massage
industry growth.
Service Fees
For basic massage sessions (not including Stone or Chair massage), pricing is:
30 minutes $25
60 minutes $50
90 minutes $75
Stone massage is an additional $10 per massage session. Chair massage is
$1 per minute.
Amenities
The following amenities are absorbed in pricing:
Outcalls (a small fee will be added to cover mileage)
Parking is free
Flexible business hours
Samples
Competition’s Effect on Pricing
From a cursory examination of the competition in Topeka, Mr. Barnhart has
set his pricing at a level that is around the average amounts generally
charged by other massage therapists working in this area.
Equipment, Supplies and Inventory for Next 12 Months
Monthly:
Massage Crème
Massage Oils
Candles
Incense

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Semi-Annually:
Twin Sheet Sets
One-Time Purchase:
Stone Set
Massage Chair
Financial Analysis Worksheets
The next pages detail further financial analysis for Bodywork by Travis.
Included in this section:
Start-Up Costs Worksheet
Opening Balance Sheet
Business Income and Expense Forecast
Monthly Business Expense Worksheet
Monthly Personal Budget Worksheet

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Start-Up Costs Worksheet
Item Estimated Expense
Open Checking Account $ _25.00_______
Telephone Installation $ _ 0.00_______
Equipment (table, bolster) $ 400.00___ ___
Office (e.g, first & last month’s rent, security deposit) $ 100.00_______
Supplies (e.g, linens, books, folders, pens, stamps) $ _80.00_______
Stationery & Business Cards (250 Business Cards) $ _25.00 ______
Marketing $ _____________
Decorating & Remodeling (wall hangings, candles) $ 100.00_______
Furniture & Fixtures $ _____________
Legal & Professional Fees $ _40.00_______
Insurance (e.g., property, auto, liability, malpractice) $ _35.00_______
Utility Deposits (electric) $ _25.00_______
Beginning Inventory $ _____________
Installation of Fixtures & Equipment $ _____________
Licenses & Permits (business) $ _80.00_______
Professional Society Membership (ABMP – includes liability insurance) $ _45.00_______
Other $ _____________
TOTAL $ 955.00_______

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Opening Balance Sheet
Date: _4/9/2010__________
— ASSETS —
Current Assets
Cash and bank accounts $ _1000.00_____
Accounts receivable $ _____________
Inventory $ _____________
Other current assets $ _____________
TOTAL CURRENT ASSETS (A) $ __1000.00_____
Fixed Assets
Property owned $ _____________
Furniture and equipment $ ___400.00____
Business automobile $ _17000.00_ __
Leasehold improvements $ _____________
Other fixed assets $ _____________
TOTAL FIXED ASSETS (B) $ _17400.00____
TOTAL ASSETS (A+B=X) $ _18400.00____
— LIABILITIES —
Current Liabilities (due within next 12 months)
Bank loans $ _____________
Other loans $ _____________
Accounts payable $ _____________
Other current liabilities $ _____________
TOTAL CURRENT LIABILITIES (C) $ _____________
Long-term Liabilities
Mortgages $ _____________
Long-term loans (Bank of America) $ _9000.00_____
Other long-term liabilities $ _____________
TOTAL LONG-TERM LIABILITIES (D) $ _9000.00______
TOTAL LIABILITIES (C + D = Y) $ _9000.00______
NET WORTH (X - Y = Z) $ _9400.00______
TOTAL NET WORTH AND LIABILITIES (Y + Z) $ 18400.00_____

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Business Income and Expense Forecast
One Year Estimate Ending 04 / 30 / 2011
Month Day Year
— PROJECTED NUMBER OF CLIENTS —
For Your Services Only ______50 ____
For Your Products Only __________________
For Your Services and Products ______ ________
TOTAL NUMBER OF CLIENTS ______50 ________
— SESSION FREQUENCY —
Weekly 0 X 52 = Yearly Total________0 _______
Twice per Month 5 X 24 = Yearly Total______120 _______
Monthly 8 X 12 = Yearly Total_______96 _______
Quarterly 6 X 4 = Yearly Total_______24 _______
Other
TOTAL NUMBER OF SESSIONS ______240 _______
— PROJECTED INCOME —
Sessions $_12000.00_________
Product Sales $__________________
Other $__________________
TOTAL INCOME (A) $__12000.00 ________
— PROJECTED EXPENSES —
Start-up Costs $____955.00 ________
Monthly Expenses (x 12) $____754.00 ________
Annual Expenses $___9048.00_________
TOTAL EXPENSES (B) $___9048.00_________
TOTAL OPERATING PROFIT (OR LOSS) (A - B) $___2952.00_________
CAPITAL REQUIRED FOR THE NEXT 12 MONTHS $______0.00_________

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Monthly Business Expense Worksheet
Expense Estimated Monthly Cost x 12
Rent $ ___70.00_____________ $ _840.00______
Utilities $ ___10.00_____________ $ _120.00______
Telephone $ ___10.00_____________ $ _120.00______
Bank Fees $ _____________________ $ _____________
Supplies $ ___15.00_____________ $ _180.00______
Stationery and Business Cards $ ____2.00_____________ $ ___24.00_____
Insurance $ ___15.00 __ $ __180.00_____
Networking Club and Professional Society Dues $ _____________________ $ _____________
Education (e.g., seminars, books, professional journals) $ ___10.00_____________ $ __120.00_____
Business Car (e.g., payments, gas, repairs, insurance) $ ___50.00_____________ $ __600.00_____
Marketing $ ___ 5.00_____________ $ ___60.00_____
Postage $ _____________________ $ _____________
Entertainment $ _____________________ $ _____________
Repair, Cleaning, Maintenance and Laundry $ ___10.00_____________ $ __120.00_____
Travel $ _____________________ $ _____________
Business Loan Payments $ _____________________ $ _____________
Licenses and Permits $ ____7.00_____________ $ ___84.00_____
Salary/Draw* $ __400.00_____________ $ _4800.00_____
Staff Salaries/Payroll Expenses $ _____________________ $ _____________
Taxes $ __150.00_____________ $ _1800.00_____
Professional Fees $ _____________________ $ _____________
Decorations $ _____________________ $ _____________
Furniture and Fixtures $ _____________________ $ _____________
Equipment $ _____________________ $ _____________
Inventory $ _____________________ $ _____________
Other $ _____________________ $ _____________
TOTAL monthly $ __754.00____ TOTAL YEARLY $ _9048.00_____

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Monthly Personal Budget Worksheet
Estimated Monthly Cost x 12
INCOME
Income (Draw) From Business $ ____400.00___________ $ __4800.00 ___
Income From Other Sources* $ ___2785.00___________ $ _28620.00 ___
TOTAL INCOME $ ___3185.00____________ $ _38220.00____
(Other Sources: full-time job NET pay (benefits/taxes already taken out; $400 monthly rent from
roommate)
EXPENSES
Rent/Mortgage $ ____730.00 __________ $ __8760.00____
Home Insurance $ ____ 35.00___________ $ ___420.00____
Health Insurance $ ____ __________ $ __ ____
Utilities $ ____150.00 __________ $ __1800.00____
Telephone $ _____75.00___________ $ ___900.00____
Auto: (payments, gas, repairs) $ ____450.00___________ $ __5400.00____
Food $ ____350.00___________ $ __4200.00____
Household Supplies $ _____50.00___________ $ ___600.00____
Clothing $ _____50.00___________ $ ___600.00____
Laundry/Dry Cleaning $ _____________________ $ _____________
Education $ _____20.00___________ $ ___240.00____
Entertainment $ _____50.00___________ $ ___600.00____
Travel $ _____50.00___________ $ ___600.00____
Contributions $ _____________________ $ _____________
Health $ _____________________ $ _____________
Home Repair and Maintenance $ _____________________ $ _____________
Self-Development $ _____________________ $ _____________
Outstanding Loans and Credit Card Payments $ ____500.00___________ $ __6000.00____
Miscellaneous Expenses $ _____________________ $ _____________
TOTAL EXPENSES $ ___2510.00___________ $ _30120.00____
BALANCE (+/-) $ ____675.00___________ $ __8100.00____

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Operations
Assessment of Strengths and Challenges
Strengths
Mr. Barnhart possesses many strengths that will help to make his massage
practice successful. He is highly organized, dedicated, and passionate about
the work he does, whether that is massage or the many other activities he
participates in. He is highly social, making it very easy for him to find
potential clients and follow through on client care. He is friendly, personable,
and compassionate. He shows a natural talent for massage, is a quick
learner, and assimilates different types of knowledge together easily.
Challenges
Few challenges exist. Mr. Barnhart is planning on working from his home and
is not dependent on massage for financial stability since he is currently
employed full-time as a social worker and plans to keep this full-time job in
addition to his massage business. However, due to not working in massage
full-time there may be missed opportunities in having open appointments
when clients request them or in finding new clients.
Legal Form of Ownership and Justification
Bodywork by Travis is a sole proprietorship. Due to the fact that Mr. Barnhart
will run the business part-time out of his home, this is the most logical type of
legal form for the business. Mr. Barnhart is comfortable with being
responsible for all business aspects and does not need to obtain outside
financing since all start-up and maintenance costs will be supplemented by his
full-time job.
Licenses, Permits and Insurance Coverage
In Topeka, KS, massage therapists are not required to have a massage
license or to even have attended a massage therapy training program (as of
Spring 2010). Massage therapists are required to be a member of AMTA,
ABMP or civic and nonprofit organizations. They are required to have a
business license for practicing in an out-of-home or a home-based location.
They are allowed to make outcall appointments.

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Upon completion of the Massage Therapy Training Program at MTTI, Mr.
Barnhart will have completed a 750 hour program. He is currently a student
member of ABMP and has liability insurance through this organization.
Customer Service Policies and Procedures
My requirements of clients
• Sessions begin and end at scheduled times. Sessions that begin late because
the client arrived late end at the appointed time and are full price.
• Be present (not under the influence of alcohol or drugs).
• Clients provide a health history and update when necessary.
• If cancellation is necessary, please give 24-hour notice or you are charged
for the appointment unless it can be filled. Emergency cancellations are
determined at the practitioner’s discretion.
• Payment is expected at the time the service is rendered.
• On outcall appointments if a client does not arrive within 15 minutes of the
appointed time, he/she is charged for the appointment.
• Sexual harassment is not tolerated. If the practitioner’s safety feels
compromised, the session is ended immediately.
• This office is a nonsmoking environment.
• Be clean, having showered the same day as the treatment.
What clients can expect from me
• I provide my clients with a competent and professional session each time they
come for an appointment, addressing the client’s specific needs for that
session.
• I return calls within 24 hours unless I am on vacation or taking a sick day.
• Clients are treated with respect and dignity.
• I charge a fair price for my services and offer a sliding fee scale when
appropriate.
• Payment is due at the time of service unless other arrangements have been
made prior to treatment. I accept cash and checks.
• I do not provide direct billing for insurance. I will gladly assist clients in filling
out the appropriate forms.
• Appointments are confirmed the day before the session.

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• I perform services for which I am qualified (physically and emotionally) and
able to do, and refer my clients to appropriate specialists when work is not
within my scope of practice or not in the client’s best interest.
• I keep accurate records and review charts before each session.
• I customize my treatment to meet the client’s needs.
• I stay current with information and techniques by reading, receiving regular
massage sessions, and taking at least one workshop per year.
• I respect all clients regardless of their age, gender, race, national origin,
sexual orientation, religion, socioeconomic status, body type, political
affiliation, state of health or personal habits.
• Privacy and confidentiality are maintained at all times.
• If I need to cancel an appointment, I do so within 24 hours whenever possible.
If an emergency arises and I cannot keep an appointment, I provide a 50%
discount on a client’s next session. For nonemergency cancellations of less than
24 hours, the next session is at no charge.
• My equipment and supplies are clean and safe.
• Personal and professional boundaries are respected at all times.
• If a client is dissatisfied with a treatment, and no other arrangement can be
agreed upon, a 50% refund of the treatment is honored.
• Clients are draped with a sheet or towel at all times during the session. Only
the parts of the body being worked on are exposed at any time.
Safety Precautions
• Client screening: New clients are screened by phone and, when possible, in
person prior to first massage session. If at any time the therapist feels unsafe
and/or uncomfortable he reserves the right to stop the session. Depending on
the circumstances a refund may or may not be available.
• Parking/Lighting: Parking is available in the apartment complex parking lot
in any unassigned parking stalls. The parking lot is well-lit and generally has
very low traffic.

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Accounting and Control Summary
All accounting such as bookkeeping is done by Mr. Barnhart. Financial
tracking will be recorded in a software program to be determined soon. The
following production schedule will be used:
Checking Account Balance Biweekly
Total Number of Return Clients Quarterly
Number of Clients/Time Spent Quarterly
Balance Sheets Monthly
Profit/Loss Statements Quarterly
Condition of Client Accounts Monthly
Expense Reports Monthly
Forecasting Monthly

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Success Strategies
Mr. Barnhart plans to review his business plan on a regular basis throughout his
career to both ensure he is staying on track with his plan and to revise the plan as
needed. In the first 3 months of practice he plans to revisit the plan at least once a
week and then after those first 3 months review the plan at least once a month. Mr.
Barnhart will devote at least one hour a week reading and studying massage
therapy resources such as textbooks, magazines and websites to keep the
knowledge fresh in his mind.
One of the important aspects of revisions of this business plan over time will be a
strong focus on updating the goals and activities set forth in the Purpose, Priorities
and Goals section. Mr. Barnhart plans to continuously add new techniques and
modalities to his massage practice and will set goals to set aside time and money to
obtain training and certification in new techniques and modalities as he is able.
Upon completion of massage therapy training, Mr. Barnhart plans to seek out other
massage and bodywork professionals living and working in or near Topeka, KS,
and attend any networking events sponsored locally. Mr. Barnhart will seek out at
least one other experienced massage therapist to advise and mentor him.

27.
27
Appendix
Potential Massage Clients and Professional Contacts List
Location Last Name
First
Name Type
Iola Krone Suzanne Friend
KC Allen Ian Friend
KC Beerman Matthew Friend
KC Blanton Jessica Friend
KC Briles Jeremy Friend
KC Clinton Jeremy Friend
KC Collins Judy School
KC Dowell Sandy Friend
KC Franks Chuck Friend
KC Gipson Bry Friend
KC Johnson Jimi Friend
KC Kennedy Sean Friend
KC Kohn Kelsey School
KC Krutsinger Alisa Friend
KC Magill Chris School
KC Mahan Kourtni Friend
KC Marks Chas Friend
KC Nelson Joe Friend
KC Novotny Matthew Friend
KC Pangburn Kelly Friend
KC Parsons Tyler Friend
KC Pharr Leah Friend
KC Pickering Victoria Friend
KC Prioa Wayne Friend
KC Rainforth Rachel Friend
KC Rulifson Elizabeth Friend
KC Skinner Patrick Friend
KC Smith Bill Friend
KC Stohs Kelly Friend
KC Tarpley Stacy Friend
KC Titus Erica Friend
KC Torres Mario School
KC Weatherford Holly Friend
KC Wertz Chris Friend
KC Yarbrough Adam Friend
Lawrence Cochrane Kenny Coworker

28.
28
Lawrence Crangle Sara Coworker
Lawrence Edmonds James Friend
Lawrence McKay Annie Friend
Manhattan Saunders Dominique Coworker
Topeka Anders Audrey Friend
Topeka Armour Patrick Friend
Topeka Balderson Steve Friend
Topeka Barnhart Connie Family
Topeka Bowers Aaron Friend
Topeka Bowers Terry Friend
Topeka Bowhay Vincent Friend
Topeka Campbell Brock Friend
Topeka Campbell Derrick Friend
Topeka Caudle Jared Friend
Topeka Chaika Jason Friend
Topeka Craig Carly Coworker
Topeka Craig Terry Friend
Topeka Crevoiserat Lisa Friend
Topeka Daniels Mandy Friend
Topeka DeOsio Dominique School
Topeka Dubois Daniel Friend
Topeka Dubois Sarah Friend
Topeka Elliott Jocelyn Friend
Topeka Emery Heather Friend
Topeka Escher Katie Friend
Topeka Frederick Brad Friend
Topeka Garcia Jerome Friend
Topeka Gilbert Larry Friend
Topeka Halstead Darren Friend
Topeka Harris Casey Friend
Topeka Havens Maxie Friend
Topeka Hecht Lisa Friend
Topeka Hendrix Daryl Friend
Topeka Hitchens Jenni Friend
Topeka Hutton Erica Family
Topeka Hutton Ronda Family
Topeka Jones Eugene Friend
Topeka Lane Julie Family
Topeka Lindsay Mike Friend
Topeka Marsh Andi Friend
Topeka Martin Jared Friend
Topeka Mazur Ivory Friend
Topeka McClimans Nicole Family

29.
29
Topeka Miner Pam Family
Topeka Miner David Family
Topeka Minner Stephanie Family
Topeka Montague Jeff Friend
Topeka Montecinos Hilary Friend
Topeka Moore Roger Friend
Topeka Mulqueen Jeni Coworker
Topeka Mumford Todd Friend
Topeka Murphy Paul Friend
Topeka Pena Annie Friend
Topeka Peters Irene Family
Topeka Pinegar John Friend
Topeka Ploger Jim Friend
Topeka Quintin Kim Friend
Topeka Richardson Barry Friend
Topeka Robb Mike Friend
Topeka Saale Chris Friend
Topeka Santana Becky Friend
Topeka Sapp Ludy Friend
Topeka Schooler Becky Family
Topeka Schooler Donna Family
Topeka Schooler Heidi Family
Topeka Schooler Jake Family
Topeka Schooler Kathy Family
Topeka Schooler Tammy Family
Topeka Schultz Chris Friend
Topeka Schultz Frank Friend
Topeka Smith Amber Friend
Topeka Smith Melissa Friend
Topeka Soden Jon Friend
Topeka Soden Rachel Friend
Topeka Stewart Amanda Family
Topeka Stueve Deb Friend
Topeka Stueve Emily Friend
Topeka Swader Alicia Family
Topeka Thomas Terryanne Coworker
Topeka Thompson Justin Friend
Topeka Thompson Sarah Friend
Topeka Torres Rene Friend
Topeka Wardlaw Ebony Coworker
Topeka Wiley Wilson Friend
Topeka Williams Robin Family
Topeka Wilson Erin Friend

30.
30
Topeka Wilson Yolanda Friend
Topeka Woelk Sarah Friend
Wichita Kufahl Mindy Friend
Promotional Material: Business Card

31.
31
TRAVIS BARNHART
3201 SW Randolph Ave, Apt. D
Topeka, KS 66611
Phone: (913) 314-1322 (cell)
Email: blumixer@gmail.com
OBJECTIVE
To establish a career as a massage therapist within a spa or salon setting on a
part-time basis. To work as part of a dynamic team in providing a unique and
outstanding experience for clients. To continue to develop skill practicing modalities
learned in massage school while cultivating skills in new techniques and modalities.
EDUCATION
Massage Therapy Training Institute, Massage Therapy Program, Kansas City, MO.
2009 – Present
Currently matriculating through 750-hour massage therapy training program
including training in Swedish, Deep Tissue, Myofascial Release, Eastern techniques,
Prenatal, Sports, Hot Stone, and Elderly massage. Work as student therapist in
school massage clinic for a total of 56 hours. Will complete program in July 2010.
Washburn University, Bachelor of Social Work, Topeka, KS. 1995 – 1997 and
2000 – 2003. Graduated Summa Cum Laude.
Curriculum focused on training for generalist practice in social work with specialized
focus on client advocacy, policy analysis, and research.
WORK EXPERIENCE
Social Services
My career in social services began in 1999 after a volunteer opportunity turned
into a part-time job and shortly thereafter I went back to college to receive a
Bachelor’s Degree in Social Work. Within the child welfare field I have worked in
adoption and foster care case management as well as frontline street outreach and
program management working with homeless youth. Within the human sexuality
field I have worked in HIV and STD prevention, as an HIV case manager, as a sex
educator, and currently as a grants manager with the State of Kansas overseeing
HIV case management state-funded sites.

32.
32
Customer Service
Prior to employment in social services I worked in a variety of retail positions during
which time I developed strong customer service skills. For four years I worked at
various movie theaters and was promoted to assistant manager after showing a
strong ability to increase sales through superior customer service. For seven years I
worked at a book, music and video store and held management positions including
Guest Service Manager and Video Manager. Often at this job I worked with
customers through frustrating situations to find an agreeable solution to their
concerns and provided exemplary service to ensure customers found the items they
were searching for successfully.
VOLUNTEER EXPERIENCE
Beginning in adolescence and continuing through much of my adult life, I have
volunteered in several capacities over the years. Much of my volunteer work has
involved advocacy work within the lesbian, gay, bisexual and transgender (lgbt)
community, including staffing youth drop-in centers, providing HIV testing through
community organizations, participating in a community band, and organizing
grassroots effort to protect lgbt civil rights. As part of my college social work
program I interned with the Kansas Chapter of the National Association of Social
Workers where I gained valuable experience in how legislative processes work. I
hope to become involved in further volunteer activities in Topeka once I am finished
with massage school in July 2010.

33. The Business of Massage
• ABMP estimates 278,000 trained thera-
pists provide massage and bodywork in
the United States.i
• Fourteen percent of U.S. adults visited
a massage therapist in 2008, and 42
percent have received a professional
massage sometime in their life.ii
• Consumers in 2009 had a positive
response to a massage, with 80 percent
reporting favorable feelings about their
most recent experience.iii
• The median price for a one-hour
massage is $65 (Harstad Strategic
Research 2009 Consumer Survey).
• A higher proportion of American adults
received at least one massage
therapy session in 2009 than accessed
chiropractic or physical therapy services.
Most physical therapy services and many
chiropractic treatments are reimbursed
by health insurance, while more than 90
percent of massage therapy sessions are
paid out of the client’s pocket.iv
• The number of state-approved schools is
1,568. (ABMP survey of state-approved
massage schools, 2009).
• The Society for Human Resource
Management reported in 2007 that 13
percent of its 210,000 member compa-
nies offer workplace massage. An earlier
Working Mother article found 77 percent
of the top 100 U.S. companies offered
massage at work.
• There are as many as 250 known types
of massage and bodywork, with new
massage modalities emerging every year.v
• In the 43 states with licensing (including
D.C.), uniform rules apply throughout
each particular state, though the detailed
requirements vary. Local requirements in
the current eight non-licensed states vary
considerably.vi
Consumer Perspectives
• Spas employ an estimated 303,700
people in the United States—
www.experienceispa.com.
• Swedish massage therapy is the most
requested service in spas and spas are
the most common place to receive a
massage (43 percent of all sessions.)
(ISPA 2008 Global Consumer Survey
and Harstad Consumer Research 2009).
• Revenues for the U.S. spa industry
in 2007 were $10.9 billion, up from
$9.4 billion in 2006. This represents an
average annual growth of 18 percent—
www.experienceispa.com.
• Women make up the majority of spa
consumers (69 percent), according to
the ISPA 2006 Spa-goer Study.
Benefits of Massage
• Massage therapy is a safe and
effective way to reduce pain and
improve function in adults with osteoar-
thritis of the knee, reports
a 2006 study in the Archives of Internal
Medicine.
Massage
Therapy
fast Facts
Associated Bodywork
Massage Professionals
25188 Genesee Trail Rd., Ste. 200
Golden, CO 80401
Mailing address:
PO Box 1869
Evergreen, CO 80437
800-458-2267
www.massagetherapy.com
Call ABMP at 800-458-2267
for a referral or visit
www.massagetherapy.com for:
• A 250-item glossary and searchable
1,000-story archive to learn about the
types of massage that best suit your needs.
• Practitioners listed by massage type and
location. As a condition of membership,
ABMP practitioners agree to follow the
ABMP code of ethics; their training and
credentials are verified by ABMP.
• Complete information on what to expect
during a massage session.
• A state-by-state listing of regulation
and training requirements for massage
therapy.
September 2009
Choosing a Massage Therapist

34. • The Annals of Internal Medicine
reported in 2003 that massage
therapy was effective for treat-
ing persistent back pain, as did
a 2000 report by the Canadian
Medical Association Journal.
• Research has shown massage
reduces carpal tunnel syndrome
symptoms. The Journal of Bodywork
and Movement Therapies, 2004.
• Premature infant massage in the
NICU was reported in Neonatal
Network to be effective in increasing
weight gain, improving develop-
mental scores, shortening hospital
stays and improving parent-baby
bonding (2003).
• Pediatric healthcare staff report
increasing hospital use of comple-
mentary and alternative medicine,
including massage and energy work
(Advance for Nurses, April 2007.)
• Touch Therapy Institute at the
University of Miami reports its
massage therapy studies indicate
effectiveness in:
* Reducing mothers’ risk for
premature delivery and post-
partum depression; improved
sleep for babies.
* Reduced pain from migraines
and arthritis.
* Reduced aggression in adoles-
cents and less hyperactivity in
adolescents with ADHD.
* Greater alertness in autistic
children.
* Better lung function in asth-
matic children.
* Decreased glucose levels in
diabetic children.
* Less stress and improved
performance for employees
receiving work-site massage.
• Massage therapy has been shown
to strengthen the immune system,
according to research published in
the Journal of Neuroscience, 1996,
and Psychosomatic Medicine, 2000.
• In 2005, Cancer Control reported
massage therapy effectively
reduced stress and anxiety in
cancer patients, with a promising
outlook for pain control and man-
agement of other symptoms.
• Oncology patients show less
pain, fatigue, nausea, anxiety and
depression following massage
therapy, according to a study by
Sloan-Kettering Cancer Center,
2004, and a report in the Journal
of Nursing Scholarship, 2002.
• Women with lymph node dissec-
tion receiving arm massage had
less pain and surgery-related
discomfort, according to a 2004
Cancer Nursing article.
• Forty-eight percent of respondents
to a Consumer Reports survey rated
massage therapy as “very helpful”
in relieving back pain. The survey
revealed pain relief was a top moti-
vator for those seeking massage.
(Consumer Reports, May 2009)
Notes
i
January 2008 analysis was based on state licensing lists, totals
from primary membership organizations [ABMP and AMTA], and
state populations. General receptivity toward massage in particular
regions was also factored in.
ii
Harstad Strategic Research 2009 National Consumer Survey of
602 adults 21 years and older, conducted January 6-11.
iii
ibid.
iv
ibid.
v
Massage, bodywork and somatic therapies are often complex
mixtures of holistic healing practices involving physical, emotional
and spiritual components. The definitions in the Massagetherapy.
com glossary (www.massagetherapy.com/glossary) have been com-
piled from a wide variety of sources over two decades. Some were
supplied by developers of techniques, others by associations and
educational institutions. Still others are a blend of data gleaned
from several sources.
vi
Compiled from state websites, not including the District of
Columbia and U.S. Territories. For more information, visit www.
massagetherapy.com/media and click on “Public Policy
and Licensing.”
Associated Bodywork Massage Professionals 25188 Genesee Trail Rd., Ste. 200, Golden, CO, 80401 800-458-2267 www.massagetherapy.com
About ABMP
Associated Bodywork Massage Professionals
is the largest national professional membership
association serving the massage therapy profession.
Founded in 1987 and headquartered in Golden,
Colo. ABMP is employee-owned and has 69,000
massage therapist members.
Consumers can locate qualified
practitioners nationwide at
www.massagetherapy.com.
September 2009