In his February 28th presentation, Balancing Brands, Mike McDougall shares advice on balancing personal brands with coporate brands.

1. Striking a Balance Between
Corporate and Personal Brands
in a Digital World
Mike McDougall, APR
Managing Partner, McDougall Travers Collins
Y O U 2 . 0 : E M B R AC I N G D I G I T A L M E D I A ● F E B R U A R Y 2 8 , 2 0 1 2 ● B U F F A L O

2. @MikeMcDoug @McDougallTC
linkedin.com/in/mcdougall
facebook.com/McDougallTC
mmcdougall@McDougallTC.com
+1.585.789.1623
#TCyou2
2

3. 3

4. 4

5. i wanna talk about
@McDougallTC 5

6. So why is this poised to become a
for marketers and
communicators?
@McDougallTC 6

7. @McDougallTC 7

8. @McDougallTC 8

9. 9

10. guidelines for
in a digital world
@McDougallTC 10

11. establish expectations
@McDougallTC 11

12. seek the true believers
@McDougallTC 12

13. screen for vampires
@McDougallTC 13

14. address the problem children
@McDougallTC 14

15. train and coach
@McDougallTC 15

16. maintain separation
16

17. prepare for disaster
@McDougallTC 17

18. reward success
18

19. know your off-ramp
@McDougallTC 19

20. and
one last thing…
@McDougallTC 20

21. remain vigilant
21

22. debate &
discuss
Mike McDougall, APR
Managing Partner, McDougall Travers Collins
mmcdougall@McDougallTC.com
linkedin.com/in/mcdougall
facebook.com/McDougallTC
direct: +1.585.789.1623
@MikeMcDoug and @McDougallTC
@McDougallTC 22

23. @McDougallTC © 2012 Michael L. McDougall 23