Watch the workshops and lectures from TPAS2020: https://tp.click/1sF Learn about the newest trends, tips and tricks to produce top video content that gets results, including monetization, brand building and sales for you and your creative ideas. Also, find out why and how diving into new technology, including 360 video, can benefit you and your brand. SOCIAL / LINKS ➡ Facebook: https://www.facebook.com/travelpayouts.official ➡ LinkedIn: https://www.linkedin.com/company/travelpayouts ➡ Twitter: https://twitter.com/travelpayouts ➡ Support: support@travelpayouts.com

1. Video сontent сreation:
The checklist from a successful producer

2. SpeakerSpeakerSpeaker
Video сontent сreation: The checklist from a successful producer
Darley
Newman
TV host, producer,
Emmy Award winner

3. Rules of the sessionRules of the sessionRules of the session
Video сontent сreation: The checklist from a successful producer
This session is being
recorded
If you have questions,
ask in the chat
We’ll send you the
recording and slides
soon after the Summit

5. Video сontent сreation: The checklist from a successful producer
Equitrekking &
Travels with Darley
PBS, AOL, Scripps, Amazon Prime,
Ovation TV, Encore Starz, international
networks, partnerships.

6. Video сontent сreation: The checklist from a successful producer
Video сonsumption
Global online video viewing and at spending forecast
Published on MarketingCharts.com
in October 2019.
Data source: Zenith.
2019
2021

7. Video сontent сreation: The checklist from a successful producer
Lots of distribution outlets
- Facebook, YouTube, IGTV,
Instagram Reels, Stories,
SnapChat.
- Your own website (YouTube,
Vimeo, Brightcove, etc.) …
How do you tell how and where
to place your video?
- Trial and error.
- Strategizing.

8. Video сontent сreation: The checklist from a successful producer
How to get started
- What are you uniquely
positioned to produce/
create?
- Don’t be afraid
to be specific.

9. Video сontent сreation: The checklist from a successful producer
Questions to ask yourself
- What’s your focus?
- What are you uniquely positioned to do? What’s your passion?
- How do you cut through the clutter and stand out?
- What is needed in the space?
- What can you create that is helpful for people? How do you offer value?
- What else is out there? How are those brands and videos doing?
- What can I provide that keeps people coming back?

10. Video сontent сreation: The checklist from a successful producer
Types of videos
- Educational.
- How-to.
- Humorous.
- Stories.

11. Video сontent сreation: The checklist from a successful producer
Where is your audience? Who do you want to reach?

12. Video сontent сreation: The checklist from a successful producer
It’s hard to be everywhere
But different networks can feed
off of each other.
Examples:
@jenonajetplane
@technickispeaking
@travelbabbo
@thepointsguy
@theplanetd

13. Video сontent сreation: The checklist from a
successful producer
Just get started

14. Video сontent сreation: The checklist from a successful producer
Monetizing video
- Advertising through the platform/ CPM based.
- Amazon, Hulu, Netflix, Networks, OTTs.
- Sponsors / integrations / Product Placement.
- Branded Series.
- Custom content.
- Selling b-roll and photography.
- Affiliate Marketing/ Links.
- Merchandising and other offshoots.
- Pay per view to consumer.
- Subscriptions and crowdfunding
Patreon and Drip).
- Venture capital.
- Small business loan.
- Bootstrapping Be aware
of the chicken and egg scenario!

15. Video сontent сreation: The checklist from a successful producer
Getting views
- Link up with other
influencers to cross
promote.
- Partner with a media
company or brand and use
their platform to grow.
- Boost posts and videos
on Facebook and other
platforms.
- Traditional PR.
- Advertising (Facebook,
Instagram, Google).

16. Video сontent сreation: The checklist from a successful producer
Tips to avoid common mistakes
- Create for others.
- Strategy, strategy, strategy.
- Think through distribution.
- Format for distribution.
- Sound is important.
- Stay true to your brand.
- Tell a good story!!!

17. Video сontent сreation: The checklist from a successful producer
Pre-production checklist
- Goals & content plan.
- Location plan.
- On-camera people prepped
NOT overly prepped).
- All video uses outlined
(social, digital, shooting
style, behind the scenes).
- Audio & video specs.
-Metadata tags and hashtags.
-Final deliverables: Final file formats.
-Media backup plan and hard drives.
-Audio & video specs.

18. Video сontent сreation: The checklist from a successful producer
Editing Equipment,
Apps & Tools

19. Video сontent сreation: The checklist from a successful producer
Let’s go LIVE
- Going live: Facebook,
Streamyard, Zoom.
- 360 LIVE France adventures).
- Live on location.
-Good wifi.
-Selfie Stick.
-Platform: own website, Facebook
Live, YouTube, and Periscope (Twitter),
partnerships and creative collaborations
Think outside the box!

20. Dive into new technology

22. Video сontent сreation: The checklist from a successful producer
Why 360 filming?
- Film yourself.
- Interactive.
- New app easy to edit for Insta360.
- Great for virtual tours/ leading people through
spaces (you direct the narrative).
- Great stabilization for action.
- Underwater housing.
- Can be used traditional 16X9 in 4K.

23. Video сontent сreation: The checklist from a successful producer
Performance lift from using VR
360’ creatives receive higher
engagement than 2D
Data from over 700 million 360’
VR ad served

24. Video сontent сreation: The checklist from a successful producer
Buying tips
Don’t get an older model (stitching issues)
Look for GoPro Max, Insta360 One R,
and Insta360 One X
Monopod or tripod Extra SD cards (SanDisk Extreme)

25. Video сontent сreation: The checklist from a successful producer
Insta 360 package
SD cardsInsta360 $399 Selfie stick Underwater housing

26. Insta 360 package

27. Video сontent сreation: The checklist from a successful producer
360 viewing experiences
- Events: VR headsets.
- Online: Facebook, Vimeo,
and YouTube.
- Utilizing camera as b-cam.

28. Video сontent сreation: The checklist from a successful producer
OsmoGoPro DJI Drone

29. Video сontent сreation: The checklist from a successful producer
Professional broadcasting equipment
Other items needed:
- Shotgun mic.
- Wifi dongle.
- Batteries.
- Battery charger and power supply.
- Shipping case.
- V90 64GB SD card.
- Sigma 1835mm f/1.8 DC Art lens (EF Mount).
- Sigma 24105mm f/4 DG OS HSM Art lens (EF Mount).
Total package cost just over $11,000K.
Panasonic AUEVA1PJY8 $6,495.00.

30. Step outside of your comfort zone

31. Video сontent сreation: The checklist from a
successful producer
Don’t be afraid to market yourself

33. Video сontent сreation: The checklist from a successful producer
Overall tips
- Diversity is beneficial on many levels (global teams).
- Learn something new about your industry everyday.
- Use your unique voice.
- Be persistent.
- Learn from challenges, failures and success: Ask, “Why?”.
- Offer value.

34. Creative marketing in Wales

35. Watch this session on YouTube at:
youtube.com/travelpayoutsglobalThank you!
Darley-Newman.com
DarleyCNewman.com

36. ContactsContactsContacts
support@travelpayouts.com