2. CONUMER BEHAVIOR
MEANING
2
Consumer behavior refers to all the
processes related to what, why, how,
when, from whom consumers purchase
& pay for a product & how they
consume & dispose of it in order to meet
their needs.
3. Why need for studying
consumer behavior?
To survive in the market, a firm has to be
constantly innovating & understand the
latest consumer needs & tastes.
Extremely useful in exploiting marketing
opportunities & in meeting the challenges
that the market offers.
Customer satisfaction is key of
Continuous growth of the organization as
well as the economy. 3
5. 5
COMPARISON BEWTEEN AMERICAN & BRITISH CULTURE
AMERICAN CULTURE BRITISH CULTURE
LOCATION UNITED STATE OF AMERICA UNITED KINGDOM(GREAT BRITAIN)
BEHAVIOR More hectic, appear to
be in a hurry
Laid back
DRINK Coffee, beer & wine Tea, beer & sherry
wine is usually on occasions.
FOOD & CUISINE Fast food is preferred Pub food is preferred
SPORTS BASEBALL, AMERICAN
FOOTABLL(Rugby) &
CAR RACING
CRICKET, SOCCER, TENNIS
DRIVING Left hand side driving.
Cars tend to have an
automatic transmission
Right hand side driving.
Car tend to have a
manual transmission
6. 6
EATING HABITS & LIFESTYLE
UK:
Philadelphia
Cotton Buds
Saloon
Nappy
Crisps
Barrister
US:
Cream cheese
Q-Tips
Sedan
Diaper
Potato Chips
Attorney
UK: An average of 2.5 cups to tea
&
1cup of coffee are consumed per
person, daily
US: An average of 0.7 cup of tea
&
2.7 cups of coffee are
consumed per person, daily
UK: Houses don’t have closets,
when relocating, residents
move their entire dresser.
US: Walk-in closets are a
standard requirement for most
U.S. homebuyers
US: Homes averaged 2330
square feet
UK: Homes average 1063
square feet
7. SOCIAL MEDIA LIFESYTLE
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Section 2 Title
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commodo magna eros quis urna.
Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.
MM.DD.20XX
ADD A FOOTER
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Average time that
internet users spend
using the internet
each day through a
desktop or laptop
Average time that
internet users spend
using the internet
each day through a
desktop or laptop
Mobile internet
penetration as a
percentage of
total population
Mobile internet
penetration as a
percentage of
total population
Average time that
mobile internet
users spend using
mobile internet
each day
Average time that
mobile internet
users spend using
mobile internet
each day
11. According to my point of view,
Ever changing customer behavior
Fortune of the firm is totally depend on the
customer
They were having almost similar culture
but their taste, preferences, lifestyle,
buying behavior food habits is totally
different.
11