Ole Ruch van Aribnb gaf tijdens het TravelNext Congres 2012 in Maarssen een inspirerende presentatie

1. Thursday, 29 November 12

2. Airbnb is a trusted
community marketplace for
people to list, discover and
book unique
accommodations around
the world
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

3. Shared Spaces
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

4. Entire Homes
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

5. Unique Spaces
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

6. Kicking off the Sharing
Economy with an air bed
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

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Thursday, 29 November 12

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12. 10 million nights
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

13. Follow the momentum
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

14. Slide Title
Netherlands Global
250,000 nights booked YTD 60,000 guests tonight
400% increase in 2012 >10M nights booked
>4,000 listings 192 countries
4 nights average stay 30,000 cities
>125 nationalities visiting 250,000 listings
10 offices
Airbnb / September, 2012 / Confidential 14
Thursday, 29 November 12

15. 1 night in London
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

16. Enablers of Success
Shifting
Consumerism
&
So-Mo-Lo
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

17. Shifting Consumerism
20th Century 21st Century
Credit Reputation
+ +
Advertising Community
+ +
Individual Shared
Ownership Access
= =
Hyper Collaborative
Consumption Consumption
from collaborativeconsumption.com
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

18. The Future
ACCESS
WILL TRUMP
OWNERSHIP
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

19. 1st Wave
COMMERCE
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

20. 2nd Wave
SOCIAL
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

21. 3rd Wave
COLLABORATION
OFFLINE
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

22. Trust & Safety
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

23. Trust & Safety
€700,000 Host
Guarantee
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

24. Trust & Safety
€700,000 Host
Guarantee
When you book through Airbnb your property is covered for
loss or damage due to theft or vandalism caused by an Airbnb
guest for up to €700,000.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

25. Trust & Safety
€700,000 Host Secure
Guarantee Payments
When you book through Airbnb your property is covered for
loss or damage due to theft or vandalism caused by an Airbnb
guest for up to €700,000.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

26. Trust & Safety
€700,000 Host Secure
Guarantee Payments
When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure
loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We
guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure
guests are satisfied with their accommodation and to uphold
host cancellation policies before payments are processed.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

27. Trust & Safety
€700,000 Host Secure
Guarantee Payments
When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure
loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We
guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure
guests are satisfied with their accommodation and to uphold
host cancellation policies before payments are processed.
Verified
photography
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

28. Trust & Safety
€700,000 Host Secure
Guarantee Payments
When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure
loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We
guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure
guests are satisfied with their accommodation and to uphold
host cancellation policies before payments are processed.
Verified
photography
We have a network of over 3000 photographers worldwide,
taking pictures of our hosts’ listings. When seeing the ‘Airbnb
Verified’ stamp on a photo, you have piece of mind that the
photo is an accurate representation of the listing you want to
book.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

29. Trust & Safety
€700,000 Host Secure
Guarantee Payments
When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure
loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We
guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure
guests are satisfied with their accommodation and to uphold
host cancellation policies before payments are processed.
Verified 24/7 Customer
photography Service
We have a network of over 3000 photographers worldwide,
taking pictures of our hosts’ listings. When seeing the ‘Airbnb
Verified’ stamp on a photo, you have piece of mind that the
photo is an accurate representation of the listing you want to
book.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

30. Trust & Safety
€700,000 Host Secure
Guarantee Payments
When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure
loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We
guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure
guests are satisfied with their accommodation and to uphold
host cancellation policies before payments are processed.
Verified 24/7 Customer
photography Service
We have a network of over 3000 photographers worldwide, Our world-class customer service team is available around the
taking pictures of our hosts’ listings. When seeing the ‘Airbnb clock, anywhere in the world, via phone, email, and live chat,
Verified’ stamp on a photo, you have piece of mind that the writing in 16 different languages and speaking in 6.
photo is an accurate representation of the listing you want to
book.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

31. As “So-Mo-Lo”
has risen, Airbnb
has risen
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

32. Social Integration
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

33. Social Integration
Profiles
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

34. Social Integration
Profiles
As an Airbnb user, you take part in a community of people. You
build your reputation through the experiences other community
memebers have with you. Guests and hosts can only leave
reviews after a confirmed reservation through the Airbnb
platform. This means that Airbnb reviews are an actual reflection
of a real experience had between users on the site, and
experience drives reputation.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

35. Social Integration
Profiles Social
Connections
As an Airbnb user, you take part in a community of people. You
build your reputation through the experiences other community
memebers have with you. Guests and hosts can only leave
reviews after a confirmed reservation through the Airbnb
platform. This means that Airbnb reviews are an actual reflection
of a real experience had between users on the site, and
experience drives reputation.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

36. Social Integration
Profiles Social
Connections
As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing
build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving
memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you
reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know
platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not
of a real experience had between users on the site, and only connecting with them, you connect with their whole social
experience drives reputation. network.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

37. Social Integration
Profiles Social
Connections
As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing
build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving
memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you
reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know
platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not
of a real experience had between users on the site, and only connecting with them, you connect with their whole social
experience drives reputation. network.
Sharing
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

38. Social Integration
Profiles Social
Connections
As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing
build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving
memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you
reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know
platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not
of a real experience had between users on the site, and only connecting with them, you connect with their whole social
experience drives reputation. network.
Sharing
The experience is inherently social - you are staying with
someone.
We’ve made it easy to share on social networks from
researching a trip, through booking and even after the trip is
finished.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

39. Social Integration
Profiles Social
Connections
As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing
build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving
memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you
reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know
platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not
of a real experience had between users on the site, and only connecting with them, you connect with their whole social
experience drives reputation. network.
Sharing Wish Lists
The experience is inherently social - you are staying with
someone.
We’ve made it easy to share on social networks from
researching a trip, through booking and even after the trip is
finished.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

40. Social Integration
Profiles Social
Connections
As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing
build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving
memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you
reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know
platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not
of a real experience had between users on the site, and only connecting with them, you connect with their whole social
experience drives reputation. network.
Sharing Wish Lists
The experience is inherently social - you are staying with Airbnb Wish Lists are a new way to discover, collect and share
someone. Airbnb’s unique spaces. An endless stream of our properties
We’ve made it easy to share on social networks from around the world, it is an easy way to see what friends and other
researching a trip, through booking and even after the trip is users like and recommend. So far uses have added 1 million
finished. hearts and 45% of daily users engage with Wish Lists, with
6,000 people adding new items every day
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

41. The Rise of Mobile
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

42. The Rise of Mobile
26% of traffic
from mobile
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

43. The Rise of Mobile
26% of traffic
from mobile
...and it continues to grow
Mobile users communicates faster, better and more often.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

44. The Rise of Mobile
26% of traffic Award-winning
from mobile applications
...and it continues to grow
Mobile users communicates faster, better and more often.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

45. Innovating Locally
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

46. Innovating Locally
Build
relationships
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

47. Innovating Locally
Build
relationships
A realisation that Airbnb spread from person-to-person, based
on reputation, experience and the trust we built with the
community.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

48. Innovating Locally
Build Solve local
relationships problems
A realisation that Airbnb spread from person-to-person, based
on reputation, experience and the trust we built with the
community.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

49. Innovating Locally
Build Solve local
relationships problems
A realisation that Airbnb spread from person-to-person, based Being closer to our community, we can faster identify what real
on reputation, experience and the trust we built with the life problems we need to solve for them. This allows us to
community. rapidly innovate products that supports our users needs.
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

50. Innovating Locally
Build Solve local
relationships problems
A realisation that Airbnb spread from person-to-person, based Being closer to our community, we can faster identify what real
on reputation, experience and the trust we built with the life problems we need to solve for them. This allows us to
community. rapidly innovate products that supports our users needs.
100 people that love you is more
important that 1 million that kind of
likes you...
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

51. Thursday, 29 November 12

52. Amsterdam - 2008
Thursday, 29 November 12

53. Amsterdam - 2009
Thursday, 29 November 12

54. Amsterdam - 2010
Thursday, 29 November 12

55. Amsterdam - 2011
Thursday, 29 November 12

56. Amsterdam - 2012
Thursday, 29 November 12

57. Neighborhoods
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

58. Local Economic Benefits
Airbnb Guests
$1,100
Hotel Guests
$840 $360
host income
$310
hotel income
$740
local spending
$530
local spending
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

59. Local Economic Benefits
Airbnb / November, 2012
@OleRuch
Thursday, 29 November 12

60. Thank you!
Access is greater than ownership
100 people that love you is better than 1
million that kind of like you
Airbnb is about unique, local experiences
- creating value & connecting with local
communities globally
Thursday, 29 November 12

61. Thursday, 29 November 12