Our Role and Responsibility in Information 4.0

@RayGallon @AndyMcD_TECH
@info4zero Presentation © 2017 by The authors
OUR ROLE AND RESPONSIBILITY IN
INFORMATION 4.0
Context, Molecular Information, Governance, Ethics
Ray Gallon Andy McDonald

Four design
principles:
▪ Interoperability
▪ Information
transparency
▪ Technical assistance
▪ Decentralized
decisions
Industry 4.0
Originated as strategy in the
German government Includes:
▪ Cyber-physical systems
▪ The Internet of things
▪ Cloud computing
https://pbs.twimg.com/media/C7bhdJhXQAAP6Eo.jpg

The Four Industrial Revolutions

Paradigm Shift Technologies
Internet of Things:
Identifiable objects
interacting & deciding
autonomously
Augmented Reality:
Digital content added to
reality to enrich information
Human Bionics:
Altering, augmenting, or
adding to human capacity
using technology
Driven by
Artificial
Intelligence

CONSEQUENCES FOR
CONTENT INDUSTRIES

Intelligent Technologies:
Distinguishing Characteristics

IoT and AI:
Machine Autonomy
What do they
need us for?
What do we do
better than they
do?
What do they
do better than
us?

Delusions About AI
AI today is mostly
pattern matching
The algorithms
were developed in
the 60’s and 70’s
Today’s difference:
BIG DATA
Beware outrageous
claims, but it’s still
very powerful
Input
Hidden layers
(Deep structure)
Depends on training
from Big Data
Output

INFORMATION 4.0

Information 4.0: All About the User

Characteristics of Information 4.0

What is High Contextualization?
The circumstances
that form the setting
for an event,
statement, or idea,
and in terms of which
it can be fully
understood.
Oxford
Dictionary
Static
information
A matrix of perceivable,
observable, programmed,
predicted parameters,
events or intents that
define an information
response request.
– Information 4.0
Spontaneus
information

Why do we need to bother?
Everything is becoming user-centric
Technology is more and more capable of
identifying us and will drive context
determination
The arrival of AI everywhere will accelerate
prediction
Technology itself will produce more and more
information

AI Everywhere

The Ambition
We are at a unique point in the
convergence of information and
technology
The goal: provide a unique information
response tailored for individuals in a given
context
That means predicting what we need next

Contextualization Process
Understand what technology will do
Design an information model
adapted to the technology
Make the two worlds work together
in a responsive way

Context prediction
Stephen Sigg (Aalto
University, Finland):
Sensors know elements
of each person’s
context
http://ambientintelligence.aalto.fi/
projects.html

Ephemeral current
conditions
Extremely sensitive initial
conditions
Unpredictable final
conditions
Information or context that only
exists for a short time:
Volatility
http://www.islandbreath.org/2015Year/06/150628butterfly.jpg

Validity versus Validation
Validity matrix
Individual value
Context related
Measure of trust
and reliability
Pertinence
mapping
Traceability
Validitation of methods
◼ Contextualizing
algorithms
◼ Information assembled as
a response to contextual
triggers
◼ These are autonomous.
How to verify?
How to classify information between volatile and persistent?
What do we do with volatile information?

Metadata: still key to managing validity
Metadata of contexts
and their
relationships ?
Metadata of
moleular coherence

The Question of Governance
Determines how the content
lifecycle is managed:
People
Process and methodology
Standards or best practices
Accountability
Obsolescence

Governance:
What do we already know how to do?
Collaboration with machines
Curation
Move from content design to
experience oriented design

Governance Questions for Information 4.0
Who has accountability for information that
passes from machine to machine in codes that
humans can’t read?
How do we decide governance about
information embedded in products?
(when product strategy includes content strategy)
What do we govern in volatile information?
When, in the development process, should we
intervene?

Governance:
What do we need to learn?
Integrate product strategy, marketing strategy
and content strategy into a continuous
experience or process
Understand what humans do better than bots
Cater for technology-experience-literate users
How and when to engage with
ethical questions
Our new role at each phase

Role and Responsibility
Our role: provide a guided journey that
contributes to the customer experience
Our responsibility: offer users information that
keeps them:
Productive
Safe for themselves, others around them, and the
environment
Content with the product and the company

New Opportunities, New Roles

DO YOU FEEL CONCERNED?
Will this affect you?

European Parliament
Resolution on Robotics
http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+TA+P8-TA-2017-0051+0+DOC+PDF+V0//EN
Ethics
Status as a Person
Responsability

Information 4.0 Consortium
Think tank of individuals and organizations to reflect
on the role of information in Industry 4.0 and
beyond
Manufacturing
Software
Universities / education
Information specialists
NGO’s and associations

Thank You!
Want to know more? Talk to us!
@info4zero
Webs:
www.transformationsociety.net
www.easydoccontents.com/en/home/
@RayGallon
@AndyMcD_TECH
Join us!

Our Role and Responsibility in Information 4.0

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