You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities. In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it. Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP. Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup. Don’t risk the success of your business to ignorance. Educate yourself, and thrive! Learn how putting your ideas and IP to work for you now will save you time and money in the long run.

1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with
an attorney before making any intellectual property protection decisions.
@maryjuetten
@traklight
SCORE: AUGUST 13TH, 2015

2. IP 101: BUSINESS
WHY CARE ABOUT IP?
MAXIMIZE VALUE & MINIMIZE RISK

3. Business World

5. Got intellectual
property? Why care…
100% of all companies have IP.

6. Capturing innovation
(and thus value) is hard.

7. Start on the right Trak
Do NOT start with creating a
campaign, pitch, or business
plan.
THIS APPLIES TO ALL FINANCING!

8. QUESTION
WHAT PERCENTAGE OF A NEW BUSINESS’
VALUE IS INTANGIBLE OR IP?
A. 100% B. 10% C. ~80% D. ~90%

9. Over 80% of a business’
value is in their IP.

10. IP theft costs US
companies $300 billion
annually

11. 700K new startups
annually
vs.
20% protected IP
after 1st year

12. Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?

13. Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?

14. QUESTION
DO YOU BELIEVE YOU OR YOUR
COMPANY HAS IP?

15. Patents
(Utility & Design)
What is IP?

16. Copyright
©
What is IP?

17. Trademarks
What is IP?
Image courtesy: Shelby Asistio
™ ℠ ®

18. Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin

19. QUESTION
FOR THOSE WHO DID NOT BELIEVE
THAT THEY OR THEIR COMPANY HAS IP,
WHAT ABOUT NOW?

20. Branding

21. Restaurant

22. Name
Image courtesy: MG Siegler

23. QUESTION
ARE YOUR BUSINESS NAME AND
PRODUCT (S) NAME REGISTERED YET AS
TRADEMARKS – STATE OR FEDERAL?

24. IP Misconceptions

25. IP is just for tech startups or
tech companies, and patents
are the only IP for inventors.
IP Misconceptions

26. Domain = TM
IP Misconceptions

27. Homepage

28. If I pay for it, I own it.
IP Misconceptions

29. Software

30. Patents mean right
to make or sell.
IP Misconceptions

31. Prototype

32. Trade secrets are the easiest
to protect because there is no
registration.
IP Misconceptions

33. You can copy anything
without a copyright ©
IP Misconceptions

34. QUESTION
IS IP PROTECTION SOLELY FOR PRODUCTS
OR SERVICES THAT YOUR BUSINESS
SELLS?

35. What: Business
Plan/Funding
Presentation
• Idea
• URL
• Name
• Know how
• Employees
• Contractors

36. QUESTION
CAN EVERYONE THINK OF ONE POTENTIAL
NEW PIECE OF IP TO INVENTORY?

37. Questions?
Use our Free Business Risk
Assessment
Mary Juetten
mejuetten@traklight.com
@traklight
Slides available on slideshare.net/Traklight
@maryjuetten

38. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with
an attorney before making any intellectual property protection decisions.