This document describes a marketing product called TrafficTickets that is designed to drive consumer traffic to retail locations. TrafficTickets are game pieces distributed to consumers that direct them to come to a retailer's point-of-sale display to see what prize they have won. This increases foot traffic and sales. Response rates for TrafficTickets campaigns range from 2-35% depending on the industry, much higher than other promotional tactics. The product can be used for various applications and is a turnkey service that includes premiums, production, distribution, and fulfillment. Pricing is customized based on the details of each individual campaign. Examples of successful TrafficTickets programs for retailers, banks, and automotive companies are provided that significantly

1. A GRAND INCETIVES PRODUCT

2. Retail Traffic Building Solutions
Imagine if…
You just ran a promotion expecting 16,000
customers and 178,500 showed up*!
Attract Customers • Increase Spending • Improve ROI

3. DECODER
TICKET

4. Innovative Marketing Tool
 Drive consumers into retail locations
 Increase sales
 Improve brand awareness at point-of-sale
 Acquire, Engage, Retain and Cross-Sell customers
 Effective anywhere you need to drive customer traffic

5. Overview
• The TrafficTickets System is your
Ticket to the Highest Traffic levels You
Can Imagine!
• It’s NOT a Scratch-Off, It’s NOT a
Match-n-Win…
It’s a Interactive Consumer Promotion.
• Tell Consumers electronically, visually
what they’ve won -- but only after
they come to your point-of-sale
display!

6. How It Works
• Everyone’s a winner!
• Traffic Tickets™ are distributed to consumers through direct mail and
newspaper insert or handed to consumers in-store and at marketing
events.
• Customer has to come into the location to find the sponsor’s POS display
to insert their game ticket and see what premium/prize/discount they’ve
won.
• The game piece activates a light on the display which indicates which one
of the four premiums/prizes/discounts they’ve won.
• Turnkey service includes premiums, production, distribution and
fulfillment.

7. Features & Benefits
• Response Rates are an Incredible : High Frequent Visit i.e.
Grocery Stores ( 10%-35%), Medium Frequent Visit i.e.
Banks (10%-15%) or Low Frequent Visit i.e. Auto Dealers
( 2%-5%).
• VALUE. Consider you have to mail only one time to get these
response rate while old worn out tactics like flat mailers,
scratch off type promotions you will have to mail 5 to 10 times
more to get he same results.
• SATISFACTION. More than 95% of those who have used the
TrafficTickets System say they will use it again and are
Extremely Satisfied with their Results.
• Compare. To Scratch Off Promotions 1%-3% or FSI’s 1%.

8. Applications
• Individual Location Program
(Shopping/Dining/Banking/Hotels/Dealerships)
• Multiple Chain Program (Multiple Locations Same Brand)
• Single Location Program (Same Location Multiple Brands)
• Trade Shows and Tabletop Shows (Single Company or Full Trade
Show)
• Open House/New Product Introductions (Attract To Your Location)
• Seminar or Event Attendance (Excite and Reward Attendees)
• Golf Tournaments
• Real Estate Promotions TrafficTicketsTM fills the need that
• Appointment Generations business has had forever …..
• Endless Possibilities!
ATTRACT ATTENTION AND DRIVE TRAFFIC

9. Pricing
• Each program is quoted individually, based on premiums, printing
& design specifications. Details needed for Pricing:
– Size of printed piece
– Number of colors on each side
– Scores & Folds
– Breakdown of Prize Levels, quantity of each level and total quantity
– Premiums & Incentive Choices
– Number of different versions (if any - may be used to personalize for a
number of different branches, etc.)
– Seeding (mixing in of the winning tickets)
– Shipping Information & Production Time
– Copy writing
– Graphics
– Legal
– Fulfillment
– Project Management

10. Safeway “Hawaiian Jackpot”
retail program
Objective
Retain market share
Strategy
Counter attack incoming competition within
a specific regional market. Traffic Tickets™
were mailed to 500,000 households
surrounding the stores.
Results
32% response from direct mail. In every
store, over 1,000 people per day came up to
the deli counters to play the game.
The program was completely funded by
vendor participation.
And this promotion was credited for 100%
market share retention.

11. McDonald’s & Chevron
Objective
Attract new customers during grand openings
Strategy
Traffic Tickets™ were mailed to households
surrounding participating locations
Results
Client’s best response rate before this
promotion was 4%. This program consistently
generated between 12% and 16% response
rates every time it ran.

12. Target
• Used to introduce Target guests to
their new Guest Cards, and increase
awareness and participation in their
‘Treat Seats’ program
• TrafficTickets Game Pieces were
handed out at select store locations
when a patron entered the store
• Asked to complete a ‘short form’
Credit Application and get the
chance to see what they’ve won
• This promotion generated 3 times
the number of applicants as their
previous ‘personal greeter’ program!

13. AmSouth Bank
Objective
New customer acquisition
Strategy
Direct mail campaign. Traffic Tickets™ were mailed
to 800,000 households surrounding 300 branches.
Results
Client was expecting a 2% response which was
16,000 people. This promotion actually drove
178,500 customers to the branches.
Program resulted in high conversion rates and this
bank set a new record for most new accounts
opened during any 6-week promotional period.

14. BMW Motorrad USA
Objective
Drive customers into the stores
Strategy
Traffic Tickets™ were inserted in
newspapers & mailed to
surrounding areas with a
Sweepstakes give away of a
motorcycle
Results
This promotion generated 3
times the number of
consumers as their previous
program!

15. Premiums
1 - $5,000 SHOPPING SPREE
Winners of 1st – 4th prizes are entered and eligible to
participate in a second chance drawing for the Grand prize
4 % of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.
90% of recipients have the opportunity to win.
3 % of recipients have the opportunity to win.

16. TrafficTickets™

17. Thank You!
For more information about the program, please
contact:
Clear Thinking LLC Office Locations:
950 Boardwalk, Suite 305 Carlsbad, CA
San Marcos, CA 92078 Escondido, CA
Phone: (760) 494-0412 Reno, NV
Toll Free (800) 583-9187 San Jose, CA
Fax (760) 454-2483 El Dorado Hills, CA
info@clearthinkingllc.com Scottsdale, AZ