1st Shopify Meetup in Perth - February 2018
•
3 gostaram•1,045 visualizações
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth. Guest Speakers: JOSHUA BITOSSI Shopify Plus Launch Engineer LISA MONRO Shopify Merchant, Happy Tummies AKUL DEWAN Partnerships Manager, TradeGecko BEN DE JONGE Shopify Expert, The Cut SCOTT SANDERS Shopify Expert, The Cut BONNIE DAVIES Shopify Merchant, Famous Sharon
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a 1st Shopify Meetup in Perth - February 2018
Semelhante a 1st Shopify Meetup in Perth - February 2018 (20)
Mais de TradeGecko
Mais de TradeGecko (11)
Último
Último (20)
1st Shopify Meetup in Perth - February 2018
- 2. Welcome
- 4. Thank you Shopify TradeGecko Bonfire Optus Business Centre Perth Claisebrook Design Community Limbo Images
- 5. Hello in 60 seconds
- 8. Speakers JOSHUA BITOSSI Shopify Plus Launch Engineer LISA MONRO Shopify Merchant, Happy Tummies AKUL DEWAN Partnerships Manager, TradeGecko BEN DE JONGE Shopify Expert, The Cut SCOTT SANDERS Shopify Expert, The Cut BONNIE DAVIES Shopify Merchant, Famous Sharon
- 9. Shopify Plus Launch Engineer Joshua Bitossi
- 10. The First Perth Shopify Meetup! ● Network ● Ask questions ● What can you focus on in 2018?
- 11. 500,000 1 million Where We Are Businesses Powered by Shopify Active Users $46 BillionSold through Shopify (1 billion on BFCM Alone) 4thAustralia is the 4th Biggest Market for Shopify
- 13. The Effortless Experience: ● Customer knows where to go ● Can answer their own questions ● Minimal channel switching
- 15. 1.00xMore loyal 3.93xMore Disloyal Impact of Customer Service Source: CEB, 2013
- 17. The Perception Below Customer Expectations Meets Customer Expectations Exceeds Customer Expectations Less Loyal More Loyal The Reality
- 18. • Aren’t predictable • Can’t be created • Consume more resources Opportunities for Remarkable service:
- 19. • Don’t get rid of customer service • Start with an exceptional, effortless experience • Let people find their own answers • Make it so people don’t need customer service • Make it painless when they do
- 22. • Return label in the box • Form to fill out for feedback • Environmentally sustainable • Refund process outlined • All my questions answered in the same channel Image Source: http://www.emmawelford.com
- 23. • No channel switching • No customer service interactions • Smooth sailing
- 24. • Less resources spent by Allbirds • I’m likely to recommend • Allowed them to grow rapidly Why does this matter
- 25. • Reduce customer effort • Reduce the number of questions people have • Let people answer their own questions • Understand the best channel • Avoid channel switching • Be personal and empathetic • Define processes
- 27. Thanks!
- 28. Lisa Munro Shopify Merchant, Happy Tummies
- 35. Shopify! So easy to use - even for non-techy people like me! Great site speed & no hosting issues. Phone app is great. Can replicate my theme & work on changes easily. So many apps to choose from. I can try an idea using an app & if it doesn’t work, I haven’t made a huge investment.
- 36. Some of the Excellent Apps We Use Power Tools - Filter Menu Now in Stock Stamped.io - review app Postcode Shipping Extension - great for weighted shipping Shogun Drag & Drop page builder Trialling Add To Cart Button Sales Booster & Address Validator by Roboturk
- 37. Ecommerce Learnings So Far Know your numbers & track weekly. Planning marketing is crucial to consistent sales. You need an offer to convert that first sale - mine is free shipping on 1st order. Know some industry standards to aim for eg. bounce rates, conversion rates. Education & networking with other ecommerce business owners. Look at your website regularly with fresh eyes - it’s never perfect!
- 38. My Shopify Tips Research the theme you use & pick one from a reputable designer. Use Shopify chat. Use app developers to help you get it perfect! Listen to Shopify podcasts. Shopify is so easy to use - learn how to use it so you can quickly make small changes as required.
- 41. Enable every commerce entrepreneur to build the business of their dreams Akul Dewan Partnerships
- 42. The problem we solve
- 43. The problem we solve Carl Thompson, co-founder and former CMO of TradeGecko, founded Crowded Elevator fashion label in 2009. • Connections in fashion and retail industry • Strong retail traction • Stockists and wholesale deals
- 44. The problem we solve Carl Thompson, co-founder and former CMO of TradeGecko, founded Crowded Elevator fashion label in 2009. • Connections in fashion and retail industry • Strong retail traction • Stockists and wholesale deals Two years later... he went bankrupt.
- 45. The problem we solve What Carl loved ● Designing t-shirts ● Building a brand ● Building customer and wholesale relationships What Carl ended up doing ● Master of 100s of spreadsheets ● Operations manager ● Debt collector
- 46. The tool that helps brands grow
- 47. TradeGecko is cloud based inventory and order management software. ● Manage all your business operations in one place. TradeGecko
- 48. We enable growing merchants Sell in batches with support for expiry dates Keep track of customer assigned prices and tax Integrate all your sales channels and sell wholesale online
- 49. How TradeGecko complements Shopify Keep track of stock across different locations, including Shopify POS. Create purchase orders, stock takes, track costs and view complete finances. Integrate and manage multiple stores in different currencies and languages.
- 50. We now help businesses around the world 15,000 Users 90 Countries
- 51. 3 eCommerce trends to help drive your growth in 2018
- 52. TREND #1 Online and offline convergence (aka retail is not dead)
- 53. Online and offline convergence - what it looks like
- 54. Helps boost your ranks on Google searches It’s not the same as traditional retail Online and offline convergence - the benefits Great for products that need a “try and buy”
- 55. Online and offline convergence - how you can do this Pop up store Click and collect Stockists
- 56. Online and offline convergence - Shopcodes
- 57. Online and offline convergence - stockists
- 58. Our customers Smoochiezz - Multichannel retailers ● Singapore based cosmetics eCommerce retailer and wholesaler ● Sell via Shopify ● Also selling offline to department stores and pharmacies ● TradeGecko helps them integrate their online and offline sales, plus manage their price lists
- 59. ECOMMERCE TREND #2 The Disruption of B2B eCommerce
- 60. B2B eCommerce B2C eCommerce 7.7T2017 2.4T 2017 B2B is 320% Larger The future of eCommerce - B2B vs B2C
- 61. B2B eCommerce Start selling wholesale online with your own B2B eCommerce Platform Let your wholesalers easily reorder and pay online Use stockists as a wholesale deal and to spread awareness about your brand Identify trade shows that your wholesale customers attend
- 62. One of our customers Rohr Remedy ● Natural skincare wholesaler and retailer based in Cairns ● Sell online, wholesale online, at trade shows and to stockists ● TradeGecko's mobile app and multi-location features are helpful at trade shows or on the go ● Multiple price lists & currencies help them deal with various wholesale customers
- 63. ECOMMERCE TREND #3 Amazon makes leaps and bounds
- 64. Step 1 Amazon enters Australia Step 2 Amazon launches FBA Step 3 Amazon launches Prime
- 65. 2 ways to sell online eCommerce vs Amazon
- 66. Amazon Australia Start experimenting on Amazon Start on the Seller Marketplace and list a handful of SKUs You don’t have to list the products that you sell on Shopify Get an inventory system to make sure you never oversell Review your returns policy, schedule Amazon health checks, register your brand and purchase UPCs,
- 67. What does all of this mean?
- 68. eCommerce sales on Shopify 1. Keep doing what works
- 69. Retail presence / stockists Sell on mobile at trade shows eCommerce sales on Shopify Amazon Australia 2. Test new sales channels
- 70. Sell on mobile at trade shows Create and send invoices Create Shipping documents and ship items Purchase the correct amount of stock eCommerce sales on Shopify Amazon Australia Integrate with Xero + 3. Let technology do the heavy lifting Retail presence / stockists
- 71. Thank you
- 72. Ben De Jonge The Cut
- 73. Flat Tummy Co. Selling weight loss tea to young women. Mostly in the USA. 100% digital marketing, 80% Instagram. 2011 Shopify startup 2016 Sold for circa $12 million Woah!
- 80. Customise Quickly Shopify allows this fast moving & growing business to add custom features quickly & efficiently. Thank you Shopify Apps!
- 81. Subscriptions APP USED - RECHARGE Allow users to create subscription orders to your products. From there, orders are made automatically per week / month etc. Users can easily manage their subscriptions from within your site.
- 82. Product Reviews APP USED - YOTPO Follow-up your customers to encourage post-purchase product reviews. Reviews can be displayed on your collection & product pages. You can easily moderate the reviews that are displayed on your Shopify site.
- 83. Referrals APP USED - REFERRAL CANDY Encourage customers to refer their friends to your business. Set up referral campaigns & rewards, like discounts, promo codes etc. Show your customers the referral form after checkout, or anywhere on your site.
- 84. Tracking APP USED - AFTERSHIP Let your customers track their order from within your website. Send your customers order status updates via email or sms. The tracking page can be branded with your own logo.
- 85. Take Aways Small, simple & niche product offering. A clear target market. On-brand & consistent content & messaging. Constantly evolve & customise with apps. Use your community to promote your business & products.
- 88. B2B Buyers Prefer to research and buy products and services online. B2B Sellers Continue to use a purchase process based on interaction with their sales people.
- 89. More than Double B2C By the end of 2017, 52% of B2B buyers were expected to have made at least half of their business purchases online.
- 90. +257.4 % Larger B2B - $7.66 Trillion B2C - $2.14 Trillion
- 91. More than just a storefront Personalization Mobile Track & Report Integration ( API ) Wholesale & Retail Customer Accounts Tiered Pricing Automation
- 94. Rentals & Event Support Consultations Memberships Services Subscriptions Donations
- 95. Customisation
- 96. Why Customise? When themes do not meet your requirements To deliver a unique user interface design To provide an individual User Journey / Experience When the standard feature set and/or third party apps do not meet your requirements Customisation gives businesses the opportunity to showcase brand / products in the best possible light and provide a unique user experience.
- 97. Food Delivery Postcode Detection Unique Subscription Model Menu Builder
- 98. Postcode Detection Unique Subscription Model Menu Builder Product Recommender
- 101. Shop Codes QR Codes You’ve seen them everywhere Scan with native camera app iOS 11 update Unique & trackable Direct to product or checkout
- 102. Products
- 103. Retail
- 104. Offline Advertising
- 105. THANK YOU
- 106. Bonnie Davies aka Famous Sharon Celebrity Shopify Merchant
- 107. Excited!
- 108. Hello Sydney!
- 109. Being famous
- 110. Selfie
- 111. Tea towel
- 112. Too famous
- 113. Totes
- 114. Be the fame
- 115. Everyone is watching
- 117. Panel SAJITH JAYAWEERA Shopify Designer, The Cut LISA MONRO Shopify Merchant, Happy Tummies BONNIE DAVIES Shopify Merchant, Famous Sharon KATE FANDRY Shopify Merchant, The Small Batch Gift Co.
- 118. Door prizes
- 119. Please stay to Talk & Share & Connect
- 120. Thank you & good night