Tracxn - Tech for Traditional Advertising Startup Landscape

JUNE 2018
TECH FOR TRADITIONAL ADVERTISING

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Tech for Traditional Advertising - Jun 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on June 26, 2018.
Tech for Traditional Advertising Feed Summary
4
Tech for Traditional Advertising > Feed Summary
Technology based companies which provides tool or enables companies to buy, sell or place advertisement in TV, OOH,
Audio, Print media.
• Inclusions: Companies operating in Traditional advertising
space - TV, Audio, Print and OOH (including digital)
advertising. The companies use technology to provide
solutions for ex: provides technology /facilitates the process
of ad buying, ad selling, providing data, analytics, creative etc.
There are companies in OOH advertising which are matured
companies but have adopted technology for advertising are
also included.
• Exclusions: The companies for which the primary business
focus is not TV, Audio, Print or OOH advertising (even though
the company is an important player in traditional advertising
industry. E.g. Tube Mogul). Media agencies and generic data
provider (first party and third party) companies.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.5B
Funding
25
Mega
Companies
2851019
FundedCovered on
Tracxn
2
Unicorns
5
Soonicorns
9
Minicorns
14
IPO’d Cos
98
Late Stage Cos
45
24
Acquisitions
156
DeadPooled
50
Acquihired
Series A+ Cos
Extreme Reach
(2007, Needham, $196M)
Videology
(2007, Baltimore, $129M)
Valassis
(1970, Livonia, Acq.)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Tech for Traditional Advertising
5
$35M - Series D
Amagi (2008, Bangalore, $63.5M)
$6.7M - Series B
TVTY (2009, New York City, $13.6M)
$30M - Series B
Samba (2008, San Francisco, $45.7M)
Seed
TabAds (2017, Nairobi)
$20M - Series A
BrightLine (2003, New York City, $56M)
Seed
$8M - Series B
Zapr (2012, Gurgaon, $10.8M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Tech for Traditional Advertising > Feed Summary > Investment Trend Summary
Seed
London Co-Investment Fund (#2), Accelerate-IT Ventures (#1),
Aquiti Gestion (#1)
Series A/B 360 Capital Partners (#1), Ambition VC (#1), A Plus Finance (#1)
Series C+ New Science Ventures (#1), Spire Capital (#1)
Incubators Techstars (#4) 500 Startups (#3) 10K (#1)
Other Notable
Investors
Accomplice (#3), Internet Initiatives Development Fund (#2),
Interpublic (#2)
Debt Investors
Hercules Capital (#2), Western Technology Investment (#2),
Advantage Capital (#1)
Most Active InvestorsRecent Investments
87
124
156
100
29
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 41 37 37 36 18 7
$237M
$142M
$162M
$118M
$62M
$19M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$2B
$135M
$118M
$59M
$47.4M
US
India
Europe
Israel
United
Arab…
$ Funding

Summary of exit outlook in Tech for Traditional Advertising
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Ascend Technology
Ventures
1 Sintec Media (2000, Jerusalem, $26M)
Atlas Venture 1 DataXu (2009, Boston, $64.1M)
Flybridge Capital
Partners
1 DataXu (2009, Boston, $64.1M)
Formula Vision
Technologies
1 Sintec Media (2000, Jerusalem, $26M)
Highland Capital
Partners
1 Navic Networks (1999, Waltham, $42M)
Jun 2018 APN Outdoor Acq by JCDecaux for $830M
Jun 2018 Adshel Acq by oOh Media for $424M
Apr 2016 Sintec Media Acq by Francisco Partners for $400M
Sep 2015 Rentrak Acq by comScore for $768M
Jun 2015 Mediaocean Acq by Vista Equity Partners for $720M
Dec 2013 Valassis Acq by Harland Clarke for $1.8B
Sep 2013 Exterion Media Acq by Platinum Equity for $225M
Tech for Traditional Advertising > Feed Summary > Exit Outlook Summary
Comcast 2 Visible World (Jun 2015), Watchwith (Dec 2016)
Microsoft 1 Navic Networks (Jun 2008, $200M)
Vista Equity
Partners
1 Mediaocean (Jun 2015, $720M)
AT&T 1 INVIDI Technologies (Nov 2016)
Platinum Equity 1 Exterion Media (Sep 2013, $225M)
Recent IPOs Top Acquisitions
Asia Media Nov 2011
DOOH advertising in transit vehicles
IPO MCap: $7.4M Current MCap: -
Afromedia May 2009
Nigeria based OOH advertising company
IPO MCap: - Current MCap: -
Wireless Ronin Technologies Nov 2006
Develops software solution for digital si…
IPO MCap: $29.2M Current MCap: -
Data Call Tech Feb 2006
Provides on-demand content to digital sig…
IPO MCap: - Current MCap: $424k
QMS Media Jun 2015
Digital OOH advertising network
IPO MCap: $1.3B Current MCap: -
oOh Media Dec 2014
Australia based OOH Advertising company
IPO MCap: $238M Current MCap: -
Prismaflex Dec 2014
Supplier of outdoor and indoor advertisin…
Outfront Media Mar 2014
Offers multichannel advertising

For any Feedback and Query reach out to MyAnalyst@tracxn.com
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
FACTSHEET
Feed Report - Tech for Traditional Advertising - Jun 2018
Overview
Companies 1019
Funded 285 Series A+ 98
Funding $2.5B Last 2 yrs $171M
Most Active Investors
Seed London Co-Investment Fund (2)
Series A/B 360 Capital Partners (1)
Series C+ New Science Ventures (1)
Others Accomplice (3)
Incubators Techstars (4)
Top Cities
NYC 58 Cos $604M
Bay Area 42 Cos $292M
Feed in Numbers
Unicorns 2 Soonicorns 5
Minicorns 9 Editor Picks 37
Acquihired 50 Deadpooled 156
Top Companies
Valassis (1970, Livonia, Acquired)
Extreme Reach (2007, Needham, $196M)
Videology (2007, Baltimore, $129M)
Exits
IPOs 14 Adshel, APN Outdoor
Acquisitions 24 Valassis, Rentrak
Top Acquirers Comcast, Microsoft
Marketmap: Tech for Traditional Advertising
TVOUT OF HOME
PRINT MEDIA
DIGITAL
TRADITIONAL
AUDIO
AD NETWORK
AD NETWORK
CREATIVES
AD INSERTION
DATA MGMT. PLATFORM
ANALYTICS
MULTI CHANNEL
AD NETWORK
DIGITAL SIGNAGE SERVER
AD NETWORK
AD NETWORK
Tech for Traditional Advertising > Feed Summary > BlueBox
7

Key Sub Sectors in Tech for Traditional Advertising Sector
Summary of Key Markets
8
Other Notable Markets
# Cos on
Platform
Last 2 Years
$ Invested # Round
Out of Home > Digital OOH > Ad Network >
In Transit >
Cab Advertising
24 $1.3M 5
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
TV > Enabler >
Campaign Analytics 27 $28.1M 6
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
TV
Companies that provide technology solutions for
advertisers to plan, buy and deliver TV advertising
129 73 $1.7B
Out of Home
advertisers to advertise on out of home places such as
billboards and vehicles including digital or traditional
medium
768 175 $628M
Audio
Companies that provide advertising solutions for
advertisers and media agencies to place audio ads
including radio ads
40 17 $65.8M
Multi Channel
Companies that provide technology solutions which
cater to various media ad platforms that include Print,
Audio, TV and OOH
46 13 $43.1M
Print Media
advertisers to advertise on print media which includes
newspapers, magazines etc.
36 7 $16.6M
Tech for Traditional Advertising > Feed Summary > Summary of Key Markets

List of Notable Companies in Tech for Traditional Advertising
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector
Public
QMS Media
(2015, South Melbourne)*
oOh Media
(1989, Sydney, $20M)
Master Ad
(1988, Bangkok)
Asia Media
(2006, Puchong Batu Dua Belas)
Data Call Tech
(2002, Friendswood, $3.8M)
Gladifi
(2009, Chesterbrook, $1.5M)
Digital Generation
(1991, Irving)
Adaptive Ad Systems
(1994, Newport Beach)
Afromedia
(1959, Lagos)
JCDecaux
(1964, Brentford)
Public
Outfront Media
(1984, New York City)
Prismaflex
(2011, Haute-rivoire)
ZetaDisplay
(2003, Malmo)
Acquired
Valassis
(1970, Livonia)
APN Outdoor
(2004, Pyrmont)
Rentrak
(1977, Portland)
Mediaocean
(2006, New York City, $40.5M)
Adshel
(1997, Sydney)
Sintec Media
(2000, Jerusalem, $26M)
Exterion Media
(1993, London)
Navic Networks
(1999, Waltham, $42M)
AdsWizz
(2008, San Mateo, $3M)
Elemidia
(2003, Sao Paulo)
Unicorns
DataXu
(2009, Boston, $64.1M)

List of Notable Companies by Market in Tech for Traditional Advertising
Notable Companies by Market (1/4)
11
Tech for Traditional Advertising > Feed Summary > Notable Companies by Market
TV
Creatives - Interactive Ads
Navic Networks (1999, Waltham, $42M)
Real Time TV Advertising
Stage: Acquired
Pilot House Ventures, Highland Capital Partners,
Himalaya Capital and 1 Other Investors
Ad Network
Cloud based Localised Advertising on National TV
Channels
Soonicorn. Stage: Series D
Emerald, Premji Invest, Mayfield and 8 Other
Investors
Data Management Platform
DataXu (2009, Boston, $64.1M)
Data Management and Demand Side Platform
Unicorn. Stage: Series C
Sky, Atlas Venture, Flybridge Capital Partners and 7
Other Investors

12
TV
Ad Insertion
Sportvision (1998, Chicago, $49.7M)
Develops sports entertainment media product
Soonicorn. Stage: Acquired
Escalate Capital, Comerica, Hercules Capital and 11
Other Investors
Adaptive Ad Systems (1994, Newport Beach)
Ad insertion technology provider
Stage: Public
Enabler
Mediaocean (2006, New York City, $40.5M)
Advertising Technology Enabler
Stage: Acquired
Vista Equity Partners, Steamboat Ventures, New
Enterprise Associates and 2 Other Investors
Sintec Media (2000, Jerusalem, $26M)
Business management solution for broadcasters
Stage: Acquired
Sequoia Capital, Ascend Technology Ventures,
Kardan and 3 Other Investors
Rentrak (1977, Portland)
Global media measurement and consumer targeting
company.
Stage: Acquired
Out of Home
Digital OOH
Reactrix (2002, Ramsey, $56M)
Interactive display with a gesture recognition
feature for advertising and customer engagement.
Menlo Ventures, Mobius Venture Capital, Thomas
Weisel Venture Partners and 2 Other Investors
Data Call Tech (2002, Friendswood, $3.8M)
Provides on-demand content to digital signage
Stage: Public
Adshel (1997, Sydney)
Digital OOH advertising and research company
Stage: Acquired
Asia Media (2006, Puchong Batu Dua Belas)
Stage: Public
Elemidia (2003, Sao Paulo)
Digital outdoor advertising company
Stage: Acquired

13
Out of Home
Digital OOH
Exterion Media (1993, London)
UK based outdoor advertising company
Stage: Acquired
Kohlberg Kravis Roberts
JCDecaux (1964, Brentford)
Offers digital out of home advertising network
Stage: Public
Prismaflex (2011, Haute-rivoire)
Supplier of outdoor and indoor advertising
solutions.
Stage: Public
CM-CIC Investissement
QMS Media (2015, South Melbourne)
Stage: Public
ZetaDisplay (2003, Malmo)
Last meter marketing solution via DOOH
Stage: Public
Traditional OOH
oOh Media (1989, Sydney, $20M)
Stage: Public
Afromedia (1959, Lagos)
Stage: Public
APN Outdoor (2004, Pyrmont)
OOH advertising network
Stage: Acquired
Quadrant Private Equity
Master Ad (1988, Bangkok)
Thailand based OOH advertising company
Stage: Public
Outfront Media (1984, New York City)
Stage: Public
Audio
Ad Network
Jelli (2008, San Mateo, $37M)
Programmatic adnetwork for radio advertising
Soonicorn. Stage: Series C
First Round Capital, Intel Capital, Relay Ventures
and 7 Other Investors
AdsWizz (2008, San Mateo, $3M)
Audio Ad Server and measurement
Stage: Acquired

14
Print Media
Ad Network
Gladifi (2009, Chesterbrook, $1.5M)
Ad management solution for publishers
Stage: Public
Laurus Capital Management
Multi Channel
Ad Network
Digital Generation (1991, Irving)
The ad management and distribution platform
across TV and online media
Stage: Public
Coral Group, Boston Millennia Partners, Sierra
Ventures

List of Notable Companies in Tech for Traditional Advertising in China
Notable Companies in the Sector in China
15
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector in China
Public
Focus Media
(2003, Shanghai, $12.5M)
Vision China
(2005, Futian)
Asiaray Media Group
(1993, Shanghai)
Airmedia
(2005, Beijing)

Recent News in Tech for Traditional Advertising Sector
Recent News
16
Tech for Traditional Advertising > Feed Summary > Recent News
Jun 2018
Ooh!Media buying Adshel as Australia billboard assets M&A heats
up, Reuters
Jun 2018
UK start-up A Million Ads raises GBP2.3 million in seed funding
ahead of formal US launch, Private Equity Wire
Jun 2018
Candy crushes: King dethrones PlayStation at top of most-seen TV
game ads chart, VentureBeat
Jun 2018
OOH bidding war explodes as APN ups Adshel bid to $540 million,
AdNews
Jun 2018
Amagi Receives Frost & Sullivan’s Global New Product Innovation
Award for CLOUDPORT, PRWeb
Jun 2018 DAX hires new sales head for Germany, RAIN News
Jun 2018
Scottish adtech startup TVSquared enters Australia and eyes its
$3.1bn TV advertising market, The Drum
Jun 2018
Janus Displays unveils digital signage monitoring system, Digital
Signage Today
Jun 2018
Test bubble-sheet maker Scantron buys Morrisville firm, The
Business Journals
Jun 2018
Four Winds Interactive to support BrightSign media players, Digital
Signage Today
Jun 2018
Vistar Media to Provide Full Digital Out-of-Home Software Support
for Topgolf, WebWire
Jun 2018
TargetSpot opens Los Angeles office led by Hispanic media veteran,
RAIN News
Jun 2018 BrightLine adding voice activation to OTT ads, Fierce Cable
Key Recent News Key Recent News
Jun 2018
Mvix Wins 2018 InfoComm Best of Show Award - Digital Signage for
the 2nd Year Running, Newswire
Jun 2018
Videa Releases New Research Signaling the TV Advertising Industry
is Ready for Change, Business Wire
Jun 2018
IBM, Mediaocean Partner to Tackle Ad Industry Opacity with
Blockchain, 0
Jun 2018
TVSquared Australia Opens as Advertiser Demand for TV
Performance Analytics Grows, Business Wire
Jun 2018
TargetSpot expands North American presence with new Canada
office, RAIN News
Jun 2018
India’s Radio City partners with AdsWizz and Google for new
revenue streams, RAIN News
Jun 2018
Samba TV Plans Cryptocurrency To Encourage Users To Share Data,
MediaPost
Jun 2018
Scala Delivers Stylish Digital Ticketing in Victoria and Albert
Museum Redesign, PR Newswire
Jun 2018
Young Turks Network Picks Amagi for Broadcast Services,
Multichannel News
Jun 2018 JC Decaux enters $1.1bn bid for APN Outdoor, AdNews
Jun 2018 Abry Partners Acquires Screenvision Media, PR Newswire
Jun 2018 Visix to intro software, hardware solutions, Digital Signage Today
Jun 2018 Amagi appoints Ritu Sharma as its Global Sales Leader, PRWeb

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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Industrial Internet of Things
May 2018
Chatbots
May 2018 May 2018
Internet of Things Infrastructure

$253M
$128M
$237M
$142M
$162M
$118M
$62M
$19M
0
5
10
15
20
25
30
35
40
45
$0k
$50M
$100M
$150M
$200M
$250M
$300M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
Investments ($M) and number of rounds in Tech for Traditional Advertising; 2011-2018
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Tech for Traditional Advertising > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 21% # of Rounds21% $ Funding
5% # of Rounds
24% $ Funding

7 13 23 24 23 17 12 4
7
16
12
10 10
15
6
3
10 3
6
3 4 4
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
24
7
Total # of Rounds
$2M $8M $10M $17M $6M $10M $9M $900K$42M
$80M
$37M
$32M $63M
$64M
$53M
$19M
$209M $40M $190M $93M $93M $45M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
$181M
$26M
$170M
$83M
$99M
$55M
$30M
$0K
0
1
2
3
4
5
6
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
180000000
200000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Tech for Traditional Advertising; 2011-2018
Tech for Traditional Advertising > Investment Trends > Global Funding Trends
27
21
18
18
15
10
3
112
$1.7M
$1M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
$1.8M
0
20
40
60
80
100
120
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
5 1 4 2 3 2 1 - $1.7M $0.5M $1.1M $0.5M $1.1M $0.8M $1M $1M
$253M
$19M
Total $ Invested

Tech for Traditional Advertising > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Tech for Traditional Advertising
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 604M 59
Bay Area 292M 42
Needham 196M 8
Los Angeles 135M 8
Baltimore 129M 4
Princeton 125M 6
Boston 83.3M 10
Bangalore 70.8M 9
Chicago 69.5M 11
Delhi NCR 62.9M 12
Total Funding
116
25
58
12
4
8
1
11
# Rounds
$2B
$135M
$118M
$59M
$47.4M
$40.5M
$20M
$2.9M
US
India
Europe
Israel
United Arab
Emirates
Canada
Australia
SEA
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.4
$0.8
$0.5
$1.0
$0.4
$1.0 $1.0
2011 2012 2013 2014 2015 2016 2017
$3.9 $3.3 $3.5
$2.8
$2.0
$3.6
$2.9
$8.6 $8.8
$3.9 $4.9
$16.4
$8.0
$14.8
$20.9
$13.3
$31.7 $31.2 $30.8
$22.5
$0.0
Tech for Traditional Advertising > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Tech for Traditional Advertising; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$21K* $6M
$350K $20M
$521K $30M
$5M $68.3M
$21M
$6.8M
$2.6M
$500K
Series C+
Series B
Series A
Seed
Stage

Note: 142 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
44
57
39
10
5
No. of Companies
Tech for Traditional Advertising > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Tech for Traditional Advertising; as of Jun 2018
Distribution of companies by Funding Range
$16M
$209M
$1.B
$581M
$674M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
28%
10%
6%
4%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
45
65
98
285
1019
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
28% 3%
(29)
2%
(24)
6%
(64)
15%
(155)
51%
(515)
34% 8%
(24)
7%
(19)
15%
(42)
11%
(31)
40%
(114)
66% 9%
(9)
4%
(4)
31%
(30)
5%
(5)
-2%
(-2)
69% 14%
(9)
6%
(4)
35%
(23)
6%
(4)
-11%
(-7)
- 20%
(9)
9%
(4)
36%
(16)
2%
(1)
4%
(2)
Tech for Traditional Advertising > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Tech for Traditional Advertising
Funding Funnel
17 Months
20 Months
25 Months
Investment backedBootstrapped
5
2
21
12
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Tech for Traditional Advertising > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Tech for Traditional Advertising; Jun 2016-Jun 2018
Notable Investments in last 24 months
LATE STAGE
$35M - Series D Dec 2016
Channels
Emerald, Premji Invest
EARLY STAGE
$30M - Series B Jun 2017
Samba (2008, San Francisco, $45.7M)
Smart TV Apps Publishing and Advertising platform
Union Grove Venture Partners, Interpublic, Time
Warner, A+E Networks, Draper Associates, Ambition
VC, MDC Ventures, Thomas McInerney
$20M - Series A Sep 2016
BrightLine (2003, New York City, $56M)
Interactive Advertising for Connected TV & OTT
Pivotal Capital
$8M - Series B Mar 2017
TV viewership data repository
Star India
$6.7M - Series B Sep 2016
Platform for advertisers to synchronize their digital
advertisement campaigns with offline moments
Serena Capital, 360 Capital Partners, Partech
SEED STAGE
Seed Jan 2018
In-cab digital advertising platform
Seed Dec 2017

Most Active Investors (VC, PE) by Stage in Tech for Traditional Advertising; Last 5 years (Jun 2013-Jun 2018)
Most Active VC & PE Investors
26
Tech for Traditional Advertising > Investment Trends > Most Active VC & PE Investors
SEED STAGE
London Co-Investment Fund (2
Investments)
Captive Media, Shoppar
1
Social Capital
Wrapify
2
Ludlow Ventures
Wrapify
3
Serra Ventures
Wrapify
4
Bayern Kapital
Adnymics
5
VTF Capital
AdQuick
6
Kibo Ventures
playthe.net
7
H.I.G. Growth Partners
Brainworks
8
East Ventures
Stickearn
9
Seedcamp
Car Quids
10
EARLY STAGE
New Enterprise Associates
Tagkast
1
Mayfield
Amagi
2
Madrona Venture Group
iSpot.tv
3
Partech
TVTY
4
360 Capital Partners
TVTY
5
Golden Venture Partners
TVision Insights
6
Rogers Venture Partners
Watchwith
7
West Coast Capital
TVSquared
8
Canaan Partners
SureWaves MediaTech
9
VTF Capital
Vengo Labs
10
LATE STAGE
New Science Ventures
Godengo
1
Spire Capital
Vector Media
2

Tech for Traditional Advertising > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Tech for Traditional Advertising; Last 5 years (Jun 2013-Jun 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Techstars(4 Investments)
TVbeat, Flytedesk, RallyCharge
1
500 Startups(3 Investments)
Zapr, Enplug, ResultsOnAir
2
10K
Asia MX
3
Accelerator Centre
SmartAd
4
Curious Minds
TSN Advertising
5
DEV Korea
Richslide
6
GnB Accelerator
Sti-car
7
HardGamma Ventures
BrightMove Media
8
Idealab
Enplug
9
MassChallenge
TVision Insights
10
OTHER NOTABLE INVESTORS
Accomplice(3 Investments)
DataXu, Clypd, TVision Insights
1
Internet Initiatives Development
Fund(2 Investments)
PromoAtlas, Beguchka
2
Interpublic(2 Investments)
Samba, ADstruc
3
Mumbai Angels(2 Investments)
AdSparx, MintM
4
Samsung(2 Investments)
Watchwith, The Pole Society
5
A Ventures
Displayce
6
Adtoma
The Virtual Pulp Company
7
A+E Networks
Samba
8
AMIDI GROUP
Enplug
9
Apadmi
OfferMoments
10
DEBT INVESTORS
Hercules Capital(2 Investments)
Extreme Reach, Zoom Media US
1
Western Technology Investment(2
Investments)
Visible World, Clypd
2
Advantage Capital
DOmedia
3
The Carlyle Group
Extreme Reach
4
InnoVen Capital
SureWaves MediaTech
5
Exterion Media
6
Pinnacle Ventures
Videology
7
Siparex
Holimetrix
8

Tech for Traditional Advertising > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club

Tech for Traditional Advertising > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
30
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Market Deep Dive

Mobile Advertising
May 2018
AdTech
Apr 2018
Mobile Advertising
Feb 2018

Feed Report - Tech for Traditional Advertising - Jun 2018
Marketmap: Tech for Traditional Advertising Tech for Traditional Advertising > Market Details > BlueBox
32

Key Sub Sectors
33
Key Sub Sectors in Tech for Traditional Advertising
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
TV
Companies that provide technology solutions for advertisers to plan, buy and deliver TV
advertising
Videology (2007, Baltimore, Acquired)
Extreme Reach (2007, Needham, $196M)
129 73 $1.7B
Out of Home
Companies that provide technology solutions for advertisers to advertise on out of home
places such as billboards and vehicles including digital or traditional medium
Gas Station TV (2006, Detroit, Acquired)
768 175 $628M
Audio
Companies that provide advertising solutions for advertisers and media agencies to place
audio ads including radio ads
TargetSpot (2007, New York City, Acquired)
40 17 $65.8M
Multi Channel
Companies that provide technology solutions which cater to various media ad platforms that
include Print, Audio, TV and OOH
Radiate Media (2008, Philadelphia,
Acquired)
Adwanted (2012, Lille, $3.1M)
46 13 $43.1M
Print Media
Companies that provide technology solutions for advertisers to advertise on print media
which includes newspapers, magazines etc.
Gladifi (2009, Chesterbrook, Public)
Flytedesk (2012, Boulder, $4.6M)
36 7 $16.6M
Tech for Traditional Advertising > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/4)
34
Tech for Traditional Advertising > Market Details > Detailed Sector Taxonomy

35

36

37

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
TV > Enabler > Campaign Analytics
Companies that provide technology for advertisers to track ad creatives, airings, spend, and
impressions measured across broadcast and cable networks
(Companies covered 27 | Funded 19 | Total Funding $143M)
$28.1M
(-$74.2M)
6
(-18)
TVSquared
(2012, Edinburgh, $21M)
38
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Tech for Traditional Advertising in last 2 years (June 2016 - May 2018)
Tech for Traditional Advertising > Market Details > Top Markets of Investment Activity

Incubators Techstars (#1), MassChallenge (#1)
Seed Credo Ventures (#1), Episode 1 Ventures (#1)
Series A/B WPP (#2), Insight Venture Partners (#1)
Series C+ Intel Capital (#1), StarVest Partners (#1)
Rentrak Sep - 2015
Acq by comScore for $768M
$8M - Series B
TVSquared (2012, Edinburgh, $21M)
$2.7M - Series A
Realytics (2014, Paris, $2.7M)
$6.5M - Series B
$6.8M - Series B
TVision Insights (2014, Delaware,
$9.7M)
$3M - Series A
$1.1M - Series A
admo.tv (2011, Paris, $1.1M)
$1.4M - Series A
Clarivoy (2012, New York City, $1.4M)
$2.5M - Series A
TVision Insights (2014, Delaware,
$9.7M)
Seed
Clarivoy (2012, New York City, $1.4M)
$3.8M - Series A
Holimetrix (2012, Lyon, $3.8M)
$21.9M - Series B
iSpot.tv (2012, Seattle, $27.5M)
Jun 2017
Verimatrix acquires Genius Digital's MiriMon tech,
Telecompaper
Feb 2016
Audience Measurement Consolidates As ComScore Closes
$768M Rentrak Acquisition, TechCrunch
May 2010
TRA raises $18.2M for TV ad measurement and media
planning, VentureBeat
Oct 2017 Marketsmith Buys Back i.Predictus, PR Newswire
Aug 2017
Cable Outpaces Broadcast for Viewer Attention in TVision
Insights’ Q2 2017 TV Attention Report, Press Release Rocket
Mar 2014
Big promise in big data as TVbeat secures $2MN funding,
Rapid TV News
Aug 2017
Humira may spend most on TV, but Xeljanz, Taltz and Breo
notch highest view rates, FiercePharma
Oct 2015
MassChallenge Boston Celebrates Highest-Impact Startups
from 2015, MassChallenge
Nov 2017 TVSquared Acquires wywy, Business Wire
Oct 2015
The Big Reveal: Rev1 Ventures Presents 11 Startups at First,
PRWeb
Mar 2016
Tech startup raises $1.37M, will double staff for sales push of
analytics tools for auto dealers, World News
Aug 2017
Genius Digital Rebrands as Dativa, Broadband Technology
Report
Jun 2017
iQ Media and Lotame Introduce Real-Time TV Measurement
and Attribution Solution, GlobeNewswire
Mar 2017
iQ Media Launches Metrics Solution For Events Sponsorships
, MediaPost
News
0
1
2
3
4
5
6
$0k
$5M
$10M
$15M
$20M
$25M
$30M
2014 2015 2016 2017 2018
YoY Funding Rounds
2
4
13
19
27
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
TV > Enabler > Campaign Analytics: Market Factsheet
39
Exits
Recent Investments
YoY Funding and Rounds
Companies that provide
technology for advertisers to track
ad creatives, airings, spend, and
impress....
TRA Global
(2007, New York City, $31.7M)
iSpot.tv
(2012, Seattle, $27.5M)
TVSquared
(2012, Edinburgh, $21M)
PrecisionDemand
(2005, Seattle, $15.5M)
Ace Metrix
(2007, El Segundo, $14M)
Top Companies
#1 Top Markets of Investment Activity
Tech for Traditional Advertising > Market Details > Market: Campaign Analytics
Companies Created 27 | Funded 19 | Total Funding $143M
Market: Campaign Analytics

TV > Enabler > Campaign Analytics: Top Companies
Analyst’s Pick
iQ media (2010, Conshohocken, $9M)
Cloud based media intelligence provider
Editor's Pick. Stage: Funded
ResultsOnAir (2014, Mountain View)
Predictive analytics and attribution for TV
advertising
Editor's Pick. Stage: Seed
500 Startups, Startup Wise Guys

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
41
TV > Enabler > Campaign Analytics: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Ace Metrix 2007 El Segundo Series C $14M - 3 - - 1 1.7M 1.4k 300 2 26k 2% - - 10 1%
4.8 TVSquared 2012 Edinburgh Series B $21M - - - - 4 611k 607 - - 361k 112% - - 47 8%
4.6 Rentrak 1977 Portland Acquired - - - - - 1 351k 8.8k - - 44k 14% - - 834 11%
4.4 Realytics 2014 Paris Series A $2.7M - - - - - 993k 787 - - 525k 110% - - 39 5%
4.2 iSpot.tv 2012 Seattle Series B $27.5M - - - - 12 19k 3.6k - - -4k -15% - - 86 2%
4.0
TVision
Insights
2014 Delaware Series B $9.7M - - - - 3 2.7M 480 - - 3M 410% - - 27 6%
3.8 Clarivoy 2012
New York
City
Series A $1.4M - - - - 3 4M 1.7k - - 3M 131% - - 189 13%
3.5 admo.tv 2011 Paris Series A $1.1M - - - - - 1.2M 356 - - 400k 53% - - 42 13%
3.3 TVbeat 2013 London Seed $2M - - - - 1 2.3M 766 - - 362k 19% - - -1 -
3.1 TV2Z 2016 Hyderabad Funded - - - - 3 - - 248 - - - - - - - -
2.9 ClickTv 2004 Berlin Unfunded - - - - 4 - 10M 4.1k - - 531k 3% - - -47 -1%
2.7 iQ media 2010
Conshohoc
ken
Funded $9M - - - - 5 1.3M 2.3k - - -59k -4% - - -59 -3%
2.5 i.Predictus 2011 Parsippany Series A $3.5M - - - - 2 5.6M 474 - - 732k 15% - - -10 -2%
2.3 SQAD 1990 Tarrytown Funded - - - - - - 1.4M 422 - - 88k 7% - - 4 1%
2.1 Holimetrix 2012 Lyon Series A $3.8M - - - - - 8M 204 - - 2M 26% - - -11 -6%

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
42
Notable Acquisitions
Top Acquirers
Acqui-hires

Industrial Internet of Things
May 2018
Chatbots
May 2018
Internet of Things Infrastructure
May 2018

Public companies (1/2)
44
Performance indicators of public companies in Tech for Traditional Advertising
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Jun 2015
$1.3B $83.5M 20.48 ASX:QMS
Jan 2015
Asiaray Media Group (1993, Shanghai)
Out of home advertising company
$125M 22.06 1993.HK
Dec 2014
oOh Media (1989, Sydney)
$238M $242M 25.35 ASX:OML
Dec 2014
Supplier of outdoor and indoor advertising solutions.
$53.9M
EURONEXT:ALP
RI
Mar 2014
$1.5B OUT
Nov 2011
$7.4M $2.2M KLSE:AMEDIA
May 2009
NGAFROMEDIA7
Nov 2007
Airmedia (2005, Beijing)
Media production company
$40.8M $971M $16.6M NASDAQ:AMCN
Feb 2006
Data Call Tech (2002, Friendswood)
$424k DCLT
Jul 2005
Focus Media (2003, Shanghai)
Digital Out Of Home advertising
$630M $928M NASDAQ:FMCN
Tech for Traditional Advertising > Exit Outlook > Public Companies

Public companies (2/2)
45
Performance indicators of public companies in Tech for Traditional Advertising
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Sep 2003
$25M $21.1M BKK:MACO
May 2001
EN
Gladifi (2009, Chesterbrook)
$200 ADST
The ad management and distribution platform across TV and online
media
$15.7M STO:ZETA
Tech for Traditional Advertising > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
46
Notable Acquisitions in Tech for Traditional Advertising
Tech for Traditional Advertising > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: JCDecaux Deal: $830M
Acquirer: oOh Media Deal: $424M
Acquirer: Amobee
Provides technology platform to manage, measure,
and optimize digital video
Acquirer: Pandora Deal: $145M
Acquirer: AUO Optronics
ComQi (2005, New York City, $28M)
Digital Signage Solutions
2016
Acquirer: Comcast
Watchwith (2012, San Francisco, $23M)
Interactive Video solutions
Acquirer: AT&T
INVIDI Technologies (2000, Princeton, $125M)
Targeted TV Advertising
Acquirer: Sports Media Technology
Acquirer: Mediaocean
INVISION (1993, New York City, $35M)
Multi-platform advertising sales software
Acquirer: Francisco Partners Deal: $400M
2015
Acquirer: comScore Deal: $768M
company.
Acquirer: Cross MediaWorks
BlackArrow (2005, San Jose, $59.8M)
Advertising Solutions for TV Platforms
Acquirer: Vista Equity Partners
Deal: $720M
Acquirer: Comcast
Visible World (2000, New York City, $41M)
End to End programmatic TV ad sell side platform.
Acquired by Comcast.

47
2014
Acquirer: Victoria Capital Partners
Deal: $100M
Elemidia (2003, Sao Paulo)
Digital outdoor advertising company
Acquirer: Rockbridge Growth Equity
Gas Station TV (2006, Detroit, $50M)
Hyper-local targeting down to the station level
2013
Acquirer: Harland Clarke Deal: $1.8B
Valassis (1970, Livonia)
Local marketing management solutions for
businesses
Acquirer: Radionomy
TargetSpot (2007, New York City, $20.2M)
Advertising for streaming audio
Acquirer: Platinum Equity Deal: $225M
2012
Acquirer: TiVo Deal: $20M
TRA Global (2007, New York City, $31.7M)
Media & Marketing research company

48
2011
Acquirer: Brite Media
TargetCast Networks (2001, San Ramon,
$26.8M)
Technology platform for Advertising on TV sets in
venues
Before 2008
Acquirer: Microsoft Deal: $200M
Acquirer: GTN LTD Deal: $15M
Radiate Media (2008, Philadelphia, $35.4M)
Content connected advertising
Acquirer: Gannett
Captivate (1997, New York City, $24M)
DOOH advertising in elevators

Most Active Acquirers
49
Tech for Traditional Advertising > Exit Outlook > Most Active Acquirers

Date Target
Jul-14 ECNlive Acq by ECN Australia
Jun-14 Abacast Acq by WideOrbit
May-14
PrecisionDemand Acq by America
Online
Apr-14 Brite Media Acq by The Beekman Group
Apr-14 SeaWell Networks Acq by ARRIS
Jan-14 Outcast Media Acq by Gilbarco
Sep-13 Eletromidia Acq by H.I.G. Capital
Sep-13 Shoom Acq by Sysorex
Feb-13 Bluefin Labs Acq by Twitter
Feb-13 eBUS Acq by IMD Global
Aug-12 MediaTile Acq by CORUM DIGITAL
Jun-12 Olympus Media Acq by Fairway Outdoor
Nov-11 AllOver Media Acq by AllOver Media
Nov-11 ECE flatmedia Acq by Ströer Media AG
Acqui-hires (1/2)
50
List of Acqui-hires in Tech for Traditional Advertising
Excludes all details for Chinese companies
Date Target
Mar-18
Ocean Outdoor Acq by Ocelot Partners
Limited
Feb-18 Escher Group Acq by Hanover Investors
Oct-17 AudioHQ Acq by Global
Jun-17 Genius Digital Acq by Verimatrix
Jun-17
Dynamic Outdoor Acq by OUTFRONT
Media
Jan-17
REAL DIGITAL MEDIA Acq by
STRATACACHE
Jan-17 Cielsok Media Acq by Bell Media
Sep-16
Group IMD Acq by Inflexion Private
Equity
Aug-16 Scala Acq by STRATACACHE
Jun-16 Adclever Acq by Oi Media
May-16
Liveposter Acq by Dentsu Aegis
Network
Feb-16
elevate DIGITAL Acq by CIVIQ
Smartscapes
Jan-16 Axwave Acq by TBI
Date Target
Jan-16 Cogeco Metromedia Acq by Bell Media
Dec-15 DMS Midia Acq by Eletromidia
Aug-15 This Tech Acq by Comcast
Jul-15 Midroll Acq by The E.W. Scripps
Jul-15 Prime Point Media Acq by AllOver Media
Jul-15 Aerva Acq by Watchfire Signs
Jun-15 RapidApe Acq by ProSiebenSat.1 Digital
Jun-15 Titan Acq by Sidewalk Labs
Apr-15 MediaCo Outdoor Acq by Ocean Outdoor
Mar-15 Audio Acq by Cisneros
Mar-15 Triton Digital Acq by Vector Capital
Mar-15 FastChannel Acq by Dubsat
Jan-15 Fairway Outdoor Acq by GTCR
Aug-14
Signature Outdoor Acq by Ocean
Outdoor
Tech for Traditional Advertising > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
51
List of Acqui-hires in Tech for Traditional Advertising
Excludes all details for Chinese companies
Date Target
Nov-10 CognoVision Acq by Intel
Oct-10 Vubites Acq by Rediff
Sep-10
Screenvision Acq by Shamrock Capital
Advisors
Sep-09 Ripple Acq by TargetCast Networks
Sep-09 Ando Media Acq by Triton Digital
Sep-08 Zattoo Acq by Tamedia
Dec-06 Tivella Acq by Cisco
Monster Media Acq by Spring Capital
Partners
Taxitube Acq by Clean House
Tech for Traditional Advertising > Exit Outlook > Acqui-hires
View all 50 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
52
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Tech for Traditional Advertising > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Tech for Traditional Advertising; Last 5 years (Jun 2013 - May 2018)
Index of Most Active VC & PE Investors
SEED STAGE
London Co-Investment Fund (2 Investments)
Kibo Ventures
VTF Capital
Winter Capital
DominateFund
Credo Ventures
Episode 1 Ventures
Ludlow Ventures
Serra Ventures
Social Capital
Haystack Partners
Initialized Capital
Aquiti Gestion
East Ventures
EchoVC Partners
EARLY STAGE
Ambition VC
Draper Associates
MDC Ventures
Union Grove Venture Partners
Insight Venture Partners
Mayfield
Partech
West Coast Capital
Jump Capital
ITOCHU Technology Ventures
LATE STAGE
Spire Capital

London Co-Investment Fund
55
Portfolio in Tech for Traditional Advertising | Exits | Funds Link | Website | LinkedIn | Twitter
Tech for Traditional Advertising > Investors > London Co-Investment Fund
Investments
[Minicorn] BridgeU (2013, London, $8.2M, Series A)
Data-driven admission counselling through predictive analytics
[Minicorn] City Pantry (2013, London, $7.6M, Series A)
Marketplace for London's Street vendors, pop-ups, chefs, restaurants
and delis for business or events/gatherings
[Minicorn] Gluru (2014, London, $3.5M, Seed)
AI based personal assistant for consumer and business users
[Minicorn] Lexoo (2014, London, $1.7M, Series A)
Marketplace for posting legal jobs and hiring solicitors at fixed fee.
[Minicorn] Charlie (2015, London, $1.4M, Seed)
HRMS platform
[Minicorn] Vallie (2015, London, $750k, Seed)
On-demand valet in UK
[Minicorn] Sentisum (2015, San Francisco, $699k, Seed)
Customer review analytics
[Editor's Pick] Imagine Curve (2015, London, $15M, Series A)
Many-in-one mutli environment meta card
[Editor's Pick] Benivo (2010, London, $14M, Series B)
Employee relocation management & support for enterprises
[Editor's Pick] AirSorted (2015, London, $11.8M, Series A)
Airbnb Management Service
[Editor's Pick] Snaptrip (2014, London, $9.3M, Series A)
Marketplace for last minute booking of holiday rentals
[Editor's Pick] Hummingbird Technologies (2015, London,
$5.5M, Series A)
Services for on-demand aerial image capturing, image processing, and
data analytics
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Nov 2017
Startup Funding Club raises £300K for Shoppar,
ukbaa.org.uk
Nov 2012
Urinals Paved With Gold: Captive Media Raises $700K For
Its Interactive Washroom Tech, TechCrunch
None
1 1
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
Europe

Kibo Ventures
56
Tech for Traditional Advertising > Investors > Kibo Ventures
Investments
[Soonicorn] Jobandtalent (2009, Madrid, $85.6M, Series B)
Job listing and matching platform for blue-collar jobs
[Soonicorn] Flywire (2009, Boston, $43.2M, Series C)
Global money transfer in local currency
[Soonicorn] iContainers (2007, Barcelona, $8.3M, Series C)
Online freight forwarder providing door to door shipping
[Minicorn] Coverwallet (2015, New York City, $35M, Series B)
Insurance for small businesses
[Minicorn] Colingo (2007, San Francisco, $2.4M, Seed)
Online tutoring platform for english
[Minicorn] Upclose (2015, Madrid, $2M, Deadpooled)
Live video broadcasting app, Developed by Betaworks
[Editor's Pick] Logtrust (2011, Madrid, $49M, Series B)
Cloud based SIEM solution
[Editor's Pick] 21 Buttons (2015, Barcelona, $13.2M, Series A)
Community application platform for fashion enthusiasts
[Editor's Pick] Blueliv (2009, Barcelona, $8.1M, Series A)
Cyber threat intelligence platform for enterprise
Top Exits Recent News on Fund & Portfolio
NoneNone
1
1
2013 2014 2015 2016 2017 2018
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
Europe

VTF Capital
57
Tech for Traditional Advertising > Investors > VTF Capital
People
Investments
[Unicorn] SpaceX (2002, Hawthorne, $2.2B, Series I)
Reusable Space launch vehicles
[Soonicorn] Thrive Market (2013, Los Angeles, $300M, Series C)
Online store for organic products on paid membership
[Soonicorn] Banjo (2011, Redwood City, $121M, Series C)
Location based social networking app to discover events
[Soonicorn] Meta (2012, Redwood City, $73M, Series B)
AR headsets for holographic interactions
[Soonicorn] littleBits (2011, New York City, $59.8M, Series B)
Do-it-yourself kits for STEM learning for kids
[Soonicorn] Skycatch (2013, San Francisco, $48.8M, Series B)
Autonomous drone and an image processing platform
[Soonicorn] Swift Navigation (2012, San Francisco, $47.6M,
Series B)
Low cost, open source real time kinematics GPS receivers
[Soonicorn] Whill (2012, San Francisco, $44M, Series B)
Electric wheelchair for elderly and differently-abled
[Soonicorn] Zipline (2014, San Francisco, $43M, Series B)
Delivery drones for medicine and vaccine delivery
[Soonicorn] WithMe (2016, Las Vegas, $38.8M, Series B)
Designer, builder and lease provider of short-term omnichannel retail
stores
[Soonicorn] Node (2014, San Francisco, $29M, Series B)
Contextual web personalization for B2B sales and marketing
[Minicorn] Filament (2012, Reno, $35.6M, Series C)
Decentralized Internet of Things stack
[Minicorn] Skillshare (2010, New York City, $22.8M, Series B)
Online P2P skill-based learning marketplace
Top Exits
Recent News on Fund & Portfolio
Zach Ware
Founder & Managing
Partner
Nov 2017
AdQuick’s New Analytics Platform to help prove outdoor
ROI, MarTech Advisor
Jul 2017
AdQuick raises $1.1M to bring online tools to outdoor
advertising, Starter Incubator
None
1 1
2013 2014 2015 2016 2017 2018
-
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Winter Capital
58
Tech for Traditional Advertising > Investors > Winter Capital

Credo Ventures
59
Tech for Traditional Advertising > Investors > Credo Ventures

Episode 1 Ventures
60
Tech for Traditional Advertising > Investors > Episode 1 Ventures

Ludlow Ventures
61
Tech for Traditional Advertising > Investors > Ludlow Ventures

Serra Ventures
62
Tech for Traditional Advertising > Investors > Serra Ventures

Social Capital
63
Tech for Traditional Advertising > Investors > Social Capital

Haystack Partners
64
Tech for Traditional Advertising > Investors > Haystack Partners

Initialized Capital
65
Tech for Traditional Advertising > Investors > Initialized Capital

Aquiti Gestion
66
Tech for Traditional Advertising > Investors > Aquiti Gestion

East Ventures
67
Tech for Traditional Advertising > Investors > East Ventures

EchoVC Partners
68
Tech for Traditional Advertising > Investors > EchoVC Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
69
Seed Stage
Early Stage
Late Stage

70
Tech for Traditional Advertising > Investors > New Enterprise Associates

Ambition VC
71
Tech for Traditional Advertising > Investors > Ambition VC

Draper Associates
72
Tech for Traditional Advertising > Investors > Draper Associates

MDC Ventures
73
Tech for Traditional Advertising > Investors > MDC Ventures

Union Grove Venture Partners
74
Tech for Traditional Advertising > Investors > Union Grove Venture Partners

75
Tech for Traditional Advertising > Investors > Madrona Venture Group

Insight Venture Partners
76
Tech for Traditional Advertising > Investors > Insight Venture Partners

Mayfield
77
Tech for Traditional Advertising > Investors > Mayfield

78
Tech for Traditional Advertising > Investors > Rogers Venture Partners

79
Tech for Traditional Advertising > Investors > 360 Capital Partners

Partech
80
Tech for Traditional Advertising > Investors > Partech

81
Tech for Traditional Advertising > Investors > Golden Venture Partners

Jump Capital
82
Tech for Traditional Advertising > Investors > Jump Capital

ITOCHU Technology Ventures
83
Tech for Traditional Advertising > Investors > ITOCHU Technology Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
84
Seed Stage
Early Stage
Late Stage

85
Tech for Traditional Advertising > Investors > New Science Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
86
Incubators
Other Notable Investors
Debt Investors

Tech for Traditional Advertising > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Tech for Traditional Advertising; Q2 2013 - Q1 2018
Index of Ecosystem Investors
INCUBATOR
Techstars (4 Investments)
500 Startups (3 Investments)
10K
Accelerator Centre
Curious Minds
DEV Korea
GnB Accelerator
HardGamma Ventures
Idealab
MassChallenge
Nielsen Innovate Fund
Plug and Play Tech Center
Quarizon
Rev1 Ventures
Rheingau Founders
OTHER NOTABLE INVESTORS
Accomplice (3 Investments)
Internet Initiatives Development Fund (2
Investments)
Interpublic (2 Investments)
Mumbai Angels (2 Investments)
Samsung (2 Investments)
A Ventures
Adtoma
A+E Networks
AMIDI GROUP
Apadmi
ARRIS
Avery Dennison
Bank of Ireland
Beringea
BNP Paribas
DEBT INVESTORS
Hercules Capital (2 Investments)
Western Technology Investment (2
Investments)
Advantage Capital
The Carlyle Group
InnoVen Capital
Pinnacle Ventures
Siparex

Techstars
88
Tech for Traditional Advertising > Investors > Techstars
People
Investments
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] ClassPass (2011, New York City, $222M, Series C)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] Outreach (2013, Seattle, $125M, Series D)
SaaS based Lead Engagement Tools
[Soonicorn] DigitalOcean (2011, New York City, $124M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] PillPack (2013, Boston, $93.9M, Series D)
Periodic delivery of Medications - Subscription based
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
[Soonicorn] SendGrid (2009, Boulder, $80.5M, Public)
Email delivery and analytics
Top Exits
Brad Feld
Co-Founder
David Brown
Co-Founder and co-
CEO
David Cohen
Founder and co-CEO
Oct 2017
Boulder entrepreneur raises $3M for college advertising
software, BusinessDen
Mar 2014
Big promise in big data as TVbeat secures $2MN funding,
Rapid TV News
Sep 2010
ADstruc, A Marketplace For Outdoor Advertising, Closes
$1.1 Million Series A Round – TechCrunch, TechCrunch
None
1 1 1 1
2013 2014 2015 2016 2017 2018
-
-
-
-
5
Undisclosed
Series C+
Series B
Series A
Seed3
2
-
-
-
US
Europe

500 Startups
89
Tech for Traditional Advertising > Investors > 500 Startups
People
Investments
[Minicorn] Zapr (2012, Gurgaon, $10.8M, Series B)
[Editor's Pick] ResultsOnAir (2014, Mountain View, Seed)
Predictive analytics and attribution for TV advertising
Tech for Traditional Advertising Notable Portfolio
[Unicorn] Grab (2012, Singapore, $4.4B, Series G)
Taxi Booking App
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P mobile listing platform
[Soonicorn] Smule (2008, San Francisco, $144M, Series F)
Developer of social music-making & sharing apps
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
Top Exits
Dave McClure
Founder, Partner
Mar 2017
Hotstar ties up with Zapr Media Labs for mobile audience
analytics, Livemint
Jan 2017 Enplug and FunWall Announce Partnership, PR Newswire
Jan 2016
tech startup ZAPR raises funding led by Flipkart, to bridge
the gap between TV and mobile for advertisers, YourStory
MediaNone
2
2013 2014 2015 2016 2017 2018
1
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
US
India

HardGamma Ventures
90
Tech for Traditional Advertising > Investors > HardGamma Ventures
People
Investments
[Minicorn] QuanTemplate (2011, Gibraltar, $13.4M, Series A)
Offers data driven decision making and compliance solution to
reinsurance market
[Minicorn] Osper (2013, London, $11.2M, Series A)
Mobile only banking for young people
[Minicorn] Lingvist (2013, Tallinn, $10.2M, Series A)
Data-driven adaptive language learning platform
[Minicorn] Peerby (2011, Amsterdam, $4.6M, Seed)
Marketplace to Borrow Things Locally
[Minicorn] Clarify (2014, Austin, $1.1M, Seed)
API for understanding audio and video
[Editor's Pick] Mellow (2013, Burlingame, Funded)
Smart cooking appliance
[Editor's Pick] Proximus.io (2013, Madrid, Funded)
Analytics for retailers
Top Exits
Chris Kowalczyk
Founder
None
None
1
2013 2014 2015 2016 2017 2018
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
Europe

Idealab
91
Tech for Traditional Advertising > Investors > Idealab

MassChallenge
92
Tech for Traditional Advertising > Investors > MassChallenge

Nielsen Innovate Fund
93
Tech for Traditional Advertising > Investors > Nielsen Innovate Fund

Plug and Play Tech Center
94
Tech for Traditional Advertising > Investors > Plug and Play Tech Center

Rev1 Ventures
95
Tech for Traditional Advertising > Investors > Rev1 Ventures

Rheingau Founders
96
Tech for Traditional Advertising > Investors > Rheingau Founders

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
97
Incubators
Debt Investors

Accomplice
98
Tech for Traditional Advertising > Investors > Accomplice

Internet Initiatives Development Fund
99
Tech for Traditional Advertising > Investors > Internet Initiatives Development Fund

Interpublic
100
Tech for Traditional Advertising > Investors > Interpublic

Mumbai Angels
101
Tech for Traditional Advertising > Investors > Mumbai Angels

Samsung
102
Tech for Traditional Advertising > Investors > Samsung

A+E Networks
103
Tech for Traditional Advertising > Investors > A+E Networks

ARRIS
104
Tech for Traditional Advertising > Investors > ARRIS

Bank of Ireland
105
Tech for Traditional Advertising > Investors > Bank of Ireland

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
106
Incubators
Debt Investors

Hercules Capital
107
Tech for Traditional Advertising > Investors > Hercules Capital

Western Technology Investment
108
Tech for Traditional Advertising > Investors > Western Technology Investment

Advantage Capital
109
Tech for Traditional Advertising > Investors > Advantage Capital

The Carlyle Group
110
Tech for Traditional Advertising > Investors > The Carlyle Group

InnoVen Capital
111
Tech for Traditional Advertising > Investors > InnoVen Capital

112
Tech for Traditional Advertising > Investors > Kohlberg Kravis Roberts

Pinnacle Ventures
113
Tech for Traditional Advertising > Investors > Pinnacle Ventures

Siparex
114
Tech for Traditional Advertising > Investors > Siparex

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
115
Recent News

Recent News (1/2)
117
Tech for Traditional Advertising > News > Recent News
Jun 2018
Ooh!Media buying Adshel as Australia billboard assets M&A heats
up, Reuters
Jun 2018
UK start-up A Million Ads raises GBP2.3 million in seed funding
ahead of formal US launch, Private Equity Wire
Jun 2018
Candy crushes: King dethrones PlayStation at top of most-seen TV
game ads chart, VentureBeat
Jun 2018
OOH bidding war explodes as APN ups Adshel bid to $540 million,
AdNews
Jun 2018
Amagi Receives Frost & Sullivan’s Global New Product Innovation
Award for CLOUDPORT, PRWeb
Jun 2018
Scottish adtech startup TVSquared enters Australia and eyes its
$3.1bn TV advertising market, The Drum
Jun 2018
Samba TV Plans Cryptocurrency To Encourage Users To Share Data,
MediaPost
Jun 2018
Janus Displays unveils digital signage monitoring system, Digital
Signage Today
Jun 2018
Test bubble-sheet maker Scantron buys Morrisville firm, The
Business Journals
Jun 2018
Vistar Media to Provide Full Digital Out-of-Home Software Support
for Topgolf, WebWire
Jun 2018 JC Decaux enters $1.1bn bid for APN Outdoor, AdNews
Jun 2018
TargetSpot opens Los Angeles office led by Hispanic media veteran,
RAIN News
Jun 2018 BrightLine adding voice activation to OTT ads, Fierce Cable
Jun 2018
Mvix Wins 2018 InfoComm Best of Show Award - Digital Signage for
the 2nd Year Running, Newswire
Jun 2018
Videa Releases New Research Signaling the TV Advertising Industry
is Ready for Change, Business Wire
Jun 2018
IBM, Mediaocean Partner to Tackle Ad Industry Opacity with
Blockchain, globalbitcoin.co.uk
Jun 2018
TVSquared Australia Opens as Advertiser Demand for TV
Performance Analytics Grows, Business Wire
Jun 2018
TargetSpot expands North American presence with new Canada
office, RAIN News
Jun 2018
India’s Radio City partners with AdsWizz and Google for new
revenue streams, RAIN News
Jun 2018
Four Winds Interactive to support BrightSign media players, Digital
Signage Today
Jun 2018
Scala Delivers Stylish Digital Ticketing in Victoria and Albert
Museum Redesign, PR Newswire
Jun 2018
Young Turks Network Picks Amagi for Broadcast Services,
Multichannel News
Jun 2018 DAX hires new sales head for Germany, RAIN News
Jun 2018 Abry Partners Acquires Screenvision Media, PR Newswire
Jun 2018 Visix to intro software, hardware solutions, Digital Signage Today
Jun 2018 Amagi appoints Ritu Sharma as its Global Sales Leader, PRWeb

Recent News (2/2)
118
Tech for Traditional Advertising > News > Recent News
Jun 2018
Ocean Outdoor Buys Forrest Media For GBP32 Million, London South
East
Jun 2018
Valassis Digital Engineer Recognized for Computer Science
Contributions, Business Wire
Jun 2018
AdsWizz wins Drum Digital Trading Award for best programmatic
tech, RAIN News
May 2018 Extreme Reach Expands New York Sales Team, Citybizlist
May 2018 Adspace Appoints Greg Glenday CEO, Citybizlist
May 2018
Visix Showcases Campus Digital Signage Solutions at UBTech 2018,
PRWeb
May 2018
Pandora’s acquisition of audio adtech company AdsWizz is
complete, TechCrunch
May 2018
Lamar Companies Acquires 550K SF Shopping Center in Phoenix
MSA, PR Newswire
May 2018
Chinese AI Firm Unisound Raises $100M Series C Round Led By
China Electronics Health Fund, China Money Network
Apr 2018
Veritone Announces Breakthrough Real-Time Artificial Intelligence
Capabilities, Business Wire
Apr 2018 InVision acquires design visibility tool Wake, Tech Innovations News
Feb 2018
Audioboom Suspended Amid Purchase As Trading Ahead Of
Forecasts (ALLISS), London South East
Feb 2018
Astronics CSC Awarded Systems Certification Contract by Air
Esurfing for Chinese Airline Connectivity Systems, Business Wire
Jan 2018
Chinese Smart Gym Operator Liking Fit Completes $54M Founding
Rounds, China Money Network
Jan 2018
GingerCup is making advertising engaging, one tea cup at a time,
YourStory Media
Jan 2018
Irish-headquartered Escher Group forecasts higher revenues, The
Irish Times
Jan 2018 Escher Group sees FY earnings at around $2.8m, Webfg
Jan 2018
US Capital Partners Advises on AirSign’s Acquisition of Van Wagner,
PressReleasePoint
Jan 2018
Mvix Promotes SaaS Adoption With Scholarship and Reseller Master
Class, PR Newswire
Jan 2018
Zattoo introduces cross-EU streaming for German premium
customers, Telecompaper
Jan 2018
Samba Television unveils new programmatic ad buying platform,
Fierce Cable
Jan 2018
Canoe Says VOD Ad Impressions Rose 30% in 2017, Multichannel
News
Jan 2018
Valassis Names Cindy Walker Senior Vice President of Human
Resources, Business Wire
Jan 2018 Mera Hoardings launches mobile app, Business Line
Jan 2018 Mvix Releases webOS App for LG SoC Signage Screens, PR Newswire
Jan 2018
Escher Group Long-Standing Boss Liam Church To Retire, London
South East

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
119
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
121
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Tech for Traditional Advertising > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Tech for Traditional Advertising
Index of Top companies by Market (1/8)
122
Tech for Traditional Advertising > Appendix > Index of Top companies by Market
TV
Creatives - Interactive Ads
Stage: Acquired
Pilot House Ventures, Highland Capital Partners,
Himalaya Capital and 1 Other Investors
Watchwith (2012, San Francisco, $23M)
Interactive Video solutions
Stage: Acquired
Rogers Venture Partners, Samsung, ARRIS and 4
Other Investors
Demand Side Platform
Provides technology platform to manage, measure,
and optimize digital video
Editor's Pick. Stage: Acquired
FastPay, Tennenbaum Capital Partners, New
Ad Network
Channels
Emerald, Premji Invest, Mayfield and 8 Other
Investors

123
TV
Supply Side Platform
Visible World (2000, New York City, $41M)
End to End programmatic TV ad sell side platform.
Acquired by Comcast.
Stage: Acquired
Adams Street Partners, Comcast Ventures,
Dawntreader and 9 Other Investors
Clypd (2012, Cambridge, $29.8M)
Supply-Side Platform For TV Advertising
Editor's Pick. Stage: Series B
RTL Group, Data Point Capital, Duke University and
9 Other Investors
Data Management Platform
DataXu (2009, Boston, $64.1M)
Data Management and Demand Side Platform
Unicorn. Stage: Series C
Sky, Atlas Venture, Flybridge Capital Partners and 7
Other Investors
Ad Insertion
INVIDI Technologies (2000, Princeton, $125M)
Targeted TV Advertising
Stage: Acquired
DIRECTV, GV, GroupM and 9 Other Investors
BlackArrow (2005, San Jose, $59.8M)
Advertising Solutions for TV Platforms
Stage: Acquired
Time Warner Cable, NDS Group, Comcast Ventures
Soonicorn. Stage: Acquired
Escalate Capital, Comerica, Hercules Capital and 11
Other Investors

124
TV
Ad Insertion
AdSparx (2012, Pune, $600k)
Offers dynamic ad insertion for OTT platforms
Minicorn. Stage: Seed
Indian Angel Network, Mumbai Angels, GrowX
Venture Management and 2 Other Investors
Canoe Ventures (2008, Denver)
Advertisement insertion for linear television
Editor's Pick. Stage: Unfunded
IPO Date - Mcap -
IPO Mcap -
- - P/E -
Enabler
Stage: Acquired
Vista Equity Partners, Steamboat Ventures, New
TRA Global (2007, New York City, $31.7M)
Media & Marketing research company
Stage: Acquired
Intel Capital, WPP, Kodiak Venture Partners and 1
Other Investors
Stage: Acquired
Sequoia Capital, Ascend Technology Ventures,
Kardan and 3 Other Investors
Enabler
Platform for advertisers to synchronize their digital
advertisement campaigns with offline moments
Minicorn. Stage: Series B
Serena Capital, 360 Capital Partners, Partech
Minicorn. Stage: Series B
Star India, Flipkart, Micromax Informatics and 12
Other Investors
iQ media (2010, Conshohocken, $9M)
Cloud based media intelligence provider
ResultsOnAir (2014, Mountain View)
Predictive analytics and attribution for TV
advertising
500 Startups, Startup Wise Guys

125
TV
Enabler
Spotwatch (2014, Maisach)
Offers TV tracking and visitor tracking reporting
suite
company.
Stage: Acquired
Out of Home
Digital OOH
Interactive display with a gesture recognition
feature for advertising and customer engagement.
Menlo Ventures, Mobius Venture Capital, Thomas
Weisel Venture Partners and 2 Other Investors
Gas Station TV (2006, Detroit, $50M)
Hyper-local targeting down to the station level
Stage: Acquired
Wayne Fueling Systems, Beringea
ComQi (2005, New York City, $28M)
Digital Signage Solutions
Stage: Acquired
Amadeus Capital, Wellington Partners Venture
Capital, Ithmaar Bank and 2 Other Investors
Digital OOH
TargetCast Networks (2001, San Ramon,
$26.8M)
Technology platform for Advertising on TV sets in
venues
Stage: Acquired
DFJ, Claremont Creek Ventures
Captivate (1997, New York City, $24M)
DOOH advertising in elevators
Stage: Acquired
ABS Capital, OVP Venture Partners, Advent
International and 3 Other Investors
Tagkast (2013, Chicago, $8.6M)
Event marketing platform to share branded photos,
videos and content.
Editor's Pick. Stage: Series A
New Enterprise Associates, Lightbank

126
Out of Home
Digital OOH
Data Call Tech (2002, Friendswood, $3.8M)
IPO Date Feb 2006 Mcap $424k
IPO Mcap -
- DCLT P/E -
EverThere (2013, Tel Aviv, $1.8M)
Advertising network for events
Editor's Pick. Stage: Series A
Elevator, Start Capital
Riky (2016, Pune, $150k)
OOH media advertising platform for Auto-rickshaw
commuters
MintM (2012, Bangalore, $50k)
Customer engagement solutions for offline retailers
Mumbai Angels, Times Internet, TLabs
Digital OOH
Tivella (2001, Half Moon Bay)
Digital signage solutions provider
Minicorn. Stage: Acquired
Adonmo (2017, Hyderabad)
In-transit cab advertising
Minicorn. Stage: Unfunded
Ozzy (2017, Palo Alto)
Traditional OOH advertising network for in-transit
cab advertising
Minicorn. Stage: Funded
500 Istanbul, NewDo Venture, Vela Partners
Adsnovation (2015, Miami)
Face recognition based advertising system
Digital OOH
Adzipod (2005, Bangalore)
Motion controlled advertisements
Cliques Labs (2015, Boston)
Outdoor Retail Ad Exchange
FaceMedia (2015, Bratislava)
Facial recognition based DOOH advertising
Karta (2016, Jakarta)
Out of home in-transit advertising platform
ScreenBox (2015, London)
Digital Out of Home advertising solutions using
Dropbox and Chromecast
Stage: Acquired

127
Out of Home
Digital OOH
IPO Date Nov 2011 Mcap -
IPO Mcap $7.4M
KLSE AMEDIA P/E -
Stage: Acquired
IPO Date May 2001 Mcap -
IPO Mcap -
- EN P/E -
Supplier of outdoor and indoor advertising
solutions.
IPO Date Dec 2014 Mcap -
IPO Mcap -
EURONEXT ALPRI P/E -
Digital OOH
IPO Date Jun 2015 Mcap -
IPO Mcap $1.3B
ASX QMS P/E 20.48
IPO Date - Mcap -
IPO Mcap -
STO ZETA P/E -
Traditional OOH
oOh Media (1989, Sydney, $20M)
IPO Date Dec 2014 Mcap -
IPO Mcap $238M
ASX OML P/E 25.35
Wrapify (2015, San Diego, $4.7M)
Crowdsourced advertising platform connecting
drivers and brands to create on-vehicle advertising
Avery Dennison, Ludlow Ventures, Social Capital
8hoarding (2015, Bangalore)
End to End OOH advertising management solutions
IPO Date May 2009 Mcap -
IPO Mcap -
- NGAFROMEDIA7 P/E
-

128
Out of Home
Traditional OOH
Stage: Acquired
Quadrant Private Equity
IPO Date Sep 2003 Mcap -
IPO Mcap $25M
BKK MACO P/E -
IPO Date Mar 2014 Mcap -
IPO Mcap -
WSE OUT P/E -
Audio
Ad Network
Programmatic adnetwork for radio advertising
Soonicorn. Stage: Series C
First Round Capital, Intel Capital, Relay Ventures
TargetSpot (2007, New York City, $20.2M)
Advertising for streaming audio
Stage: Acquired
Union Square Ventures, Bain Capital Ventures, CBS
Radio and 3 Other Investors
Stage: Acquired
A Million Ads (2015, London)
A dynamic creative optimization tool for audio ads
Ascension Ventures, The Sandpit, Founders Factory
Ad Network
F Sharp (2012, New York City)
Audio ad network for deploying online music ads
Venture Collective, Space Pirates

129
Print Media
Ad Network
Gladifi (2009, Chesterbrook, $1.5M)
IPO Date Dec 1999 Mcap $200
IPO Mcap -
- ADST P/E -
Multi Channel
Ad Network
Radiate Media (2008, Philadelphia, $35.4M)
Content connected advertising
Stage: Acquired
Level Equity, Crescendo Ventures, Greycroft
Partners and 5 Other Investors
The Media Ant (2012, Bangalore)
Offline media discovery platform
AdEasy (2017, Kuala Lumpur)
Online listing platform for traditional advertising
channels
The ad management and distribution platform
across TV and online media
IPO Date - Mcap -
IPO Mcap -
- - P/E -

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