Tracxn Research - Online Video Landscape, August 2016

Online Video Report, August 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 08
Investment Trend 12
Who is Investing 20
Exit Outlook - IPO, Acquisitions 24
Sub Sector Analysis 27
Interesting Companies 45
Useful Links 57
Company List 59
Team 373

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
CONSUMER FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
SAAS
ERP
FINANCE AND ACCOUNTING
DATA AS A SERVICE
LEGAL TECH
MARKETING TECH
ONLINE VIDEO
BUSINESS INTELLIGENCE
MOBILETECHNOLOGY
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
INTERNET OF THINGS
VIRTUAL REALITY
CONSUMER ROBOTICS
WEARABLE TECHNOLOGY
SMART HOMES
DRONES
SMART CARS
3D PRINTING
FOOD TECH
SECOND HAND GOODS
BITCOIN
PAYMENTS
EDUCATION IT
SELF LEARNING
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of report
This report covers companies that provides software and platforms to enable viewing of Videos Online. It includes online tools used by
the video creators as well as marketplaces which connect video creators with the Brands. It also includes companies which provides
platforms for the publishing and management of video content. This report also covers companies providing On-demand videos and OTT
videos. It also includes companies which provides encoding/transcoding, bitrate streaming solutions for video distribution. The report
also encompasses companies providing platforms for social sharing of videos and live streaming of videos and multi channel networks.
Further, the report also covers companies providing solutions and technology for Video advertisement and Marketing. It also includes
companies providing platforms or solutions for video analytics.
This report does not include Video surveillance and monitoring solutions, Companies providing solutions for TV advertisement and
analytics, Cable networks providers and broadcasters, Video conferencing and Video Chat software, Firms or agencies operating in
Online video sector, Content Creation Studios, Free software and tools for video creation.
This report focuses on the following sub-sectors:
The scope of this report includes equity as well as debt funding received by the companies.
Name Descriptions
Video Distribution
Includes On-demand and live streaming platforms. Also, includes companies which provides infrastructure for
video distribution.
Advertising
Companies which provide technology, software and tools that are used to deliver, control and target digital display
advertisements and search advertisements
Social Videos Includes Social Platform to share User Generated Video Content.
Video Content Management Includes companies which provides platform to manage and publish videos
Multi Channel Networks Offers end to end Solutions for content creators on social platforms like YouTube
5

Online Video – Insights, Market Trends
6

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
7

87
119
151
167
188
178
0
40
80
120
160
200
2010 2011 2012 2013 2014 2015
NumberofCompanies
8
YoY – Number of companies founded
iQIYI Vessel Le Sports Vidku
Iroko TV Culture Machine iflix Inke TV
Mango TV Tastemade
Azubu mitu

Large Upcoming Sectors

Niche Upcoming Sectors

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
11

YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$737M
$491M
$609M
$909M $959M
$819M
$2.6B
$1.5B
$2.1B
130
106
124
136
186
198 200 200
81
0
50
100
150
200
250
0
600
1200
1800
2400
3000
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage

YoY – Funding by Stage

Average Ticket Size – Early Stage

Top investments in last one year

Funnel view of Sector

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
19

Most Active Investors in Sector
33
18
17 17
16
12 12
11 11 11
0
7
14
21
28
35
500 Startups Western
Technology
Investment
Greycroft
Partners
Y Combinator Sequoia Capital Intel Capital SV Angel Comcast
Ventures
DFJ Ventures Plug and Play
Tech Center
TotalNumberofCompanies
Sightly RockYou Innovid Tremor VideoKaltura Tastemade Virool
SambaAds Youku Tudou Extreme Reach Vidyard
RockYou KamcirdYuMe Videology
Kyte
Maker Studios
Twitch
Kamcird
Virool

Where are Top Investors investing

Top Investor by Stage of Entry

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
3
23

Top IPOs in last three years
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Jul-2014 tubemogul.com
TubeMogul
(Emeryville, 2006)
Video Ad Buying Platform
Trinity Ventures, Foundation Capital, Bullpen Capital, Northgate, Cross Creek Capital,
KBC Partners, NetService Ventures Group, Bee Partners, Cross Creek Advisors, DAC
ASIA Pte.Ltd., Singtel Innov8, Bullpen Capital
$45.24M NASDAQ : TUBE
Mar-2014 keek.com
Keek
(Toronto, 2011)
Web/ Mobile short video sharing platform
AlphaNorth Asset Management, Plaza Ventures, Cranson Capital, Pinetree Capital,
AGF Management Limited, Terracap Ventures, Whitecap Venture Partners
$30.5M KEK
Nov-2013 rightster.com
Rightster
(London, 2010)
Online Video Marketing
RSTR
Jul-2013 yume.com
YuMe
(Redwood City, 2004)
Video Advertising Solutions
Accel Partners, SV Angel, Khosla Ventures, Felicis Ventures, Intel Capital, Menlo
Ventures, DAG Ventures, TransLink Capital, WestSummit Capital, e.ventures, Infinity
Ventures, Samsung Venture Investment
$72.88M NYSE:YUME
Jun-2013 www1.tremorvideo.com
Tremor Video
(New York City, 2005)
Video Advertising Network.
Canaan Partners, SV Angel, Draper Fisher Jurvetson, Meritech Capital, DFJ Growth, W
Capital Partners, Masthead Venture Partners, European Founders Fund, Triangle Peak
Partners, Sapphire Ventures
$145M NYSE:TRMR
Jan-2013 tremorvideo.com
Huanju
(Guangzhou, 2005)
Video based Social Network $116.4M NASDAQ : YY

Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
6
26

August 2016Tracxn BlueBox : Online Video
1200+ companies in the sector, 514 funded in last 5 years, $3.7B invested in 2015/16

Top Business Models by Funding
$5.4B
$2.3B
$1.2B
$999M
$623M
$282M $258M $221M $200M $85M
0
1200
2400
3600
4800
6000
Video
Distribution
Advertising Social Video Video Content
Management
Multi Channel
Networks
Video Marketing
and Syndication
Content
Creation
Streaming Media
Player
Digital Rights
Management
Analytics
TotalFundingAmount(inMillions)
# Cos. 341 242 169 132 87 85 95 11 13 46
Avg. Age 2009.8 2009.8 2012.3 2007.3 2011.3 2010.8 2010.9 2011.2 2008 2011.8
Le Sports Extreme Reach Vessel Brightcove Tastemade Vidyard Animoto Roku
Widevine
Technologies
Tubular Labs
Youku Tudou RockYou AcFun Ooyala Machinima Milyoni StudioNow PLAiR Zefr Avvasi

Video Distribution – Business Model Description

Video Distribution – Entrepreneur Activity and
Investment Trend

Video Distribution – Most Funded Companies

Advertising – Business Model Description

Advertising – Entrepreneur Activity and
Investment Trend

Advertising – Most Funded Companies

Social Video – Business Model Description

Social Video – Entrepreneur Activity and
Investment Trend

Social Video – Most Funded Companies

Video Content Management – Business Model
Description

Video Content Management – Entrepreneur
Activity and Investment Trend

Video Content Management – Most Funded
Companies

Multi Channel Networks – Business Model
Description

Multi Channel Networks – Entrepreneur Activity
and Investment Trend

Multi Channel Networks – Most Funded
Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
44

Interesting Unfunded Companies
Company Overview
Business
Model
peekapp.co
Peek
(2016, London)
Whatsapp for live videos Social Video > Live streaming
maestro.io
Maestro
(2015, San Francisco)
Engagement and monetization tools for broadcasters Video Marketing and Syndication
getstreamius.com
STREAMIUS
(2016, Panama)
Netflix for Twitch Video distribution > On demand
vidrovr.com
VidRovr
(2016, New York City)
Video content management and recommendation Video Recommendation
acusense.ai
Acusense
(2015, Palo Alto)
Video analytics platform Analytics
squadeo.tv
Squadeo
(2015, Puteaux)
Provides video player on OTT devices Video distribution > Technology > OTT Enablers
dizivizi.com
DiziVizi
(2015, San Francisco)
Location based video search engine Social Video > Video Sharing
vidooya.com
Vidooya
(2015, )
Video marketing platform Video Marketing and Syndication
Vimote
(2015, Seoul)
Video advertising Platform. Developed by Narrowcast, Inc. Advertising > Campaign Management
Curated list of companies by the sector analyst are defined as Interesting

Interesting Seed Companies

Interesting Series A Companies

Interesting Series B Companies

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5656

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Horizontal – Most Funded Companies Sub Sector Understand Link
Payment Processors – Most Funded companies Sub Sector Understand Link
Payment Processors – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5858

Online Video – Company List
DETAILS CLOSE TO 1400 COMPANIES
(729 FUNDED COMPANIES)
COVERS THE FOLLOWING SECTORS
Content Creation
Video Content
Management
Video Distribution Social Videos Multi Channel Networks
Video Aggregators Advertising
Video Marketing
and Syndication
Video
Recommendations
Digital Rights
Management
Analytics

Content Creation (1/20)
Content
Creation
Video Content
Management
Video
Distribution
Social Videos
Multi Channel
Networks
Video
Aggregators
Advertising
Video Marketing
and Syndication
Video
Recommendations
Digital Rights
Management
Analytics Enablers
Company Details Funding Investors
Tool
Animoto [New York City, 2006]: Animoto is a cloud based video creation startup. Animoto runs a
freemium service that lets users create short video slideshows from collections of pictures and videos
that they have on their computers or mobile phones. Claims to have more than 3 million users, who
together have created about 15 million videos.Joined Facebook's FbStart program as a technology
partner.
$30M
Amazon, SoftTech VC, Spectrum
Equity, Madrona Venture Group
Tool
Magisto [New York City, 2009]: Magisto is an automated video editing app for iOS and Android. When
users upload videos and pictures to Magisto, their patent-pending artificial intelligence technology,
Emotion Sense analyses the footage. The algorithms take a virtual look at all of the video and
photographs users upload for their movie and breaks down analysis on three levels - visual analysis,
audio analysis and storytelling. Incorporates professional effects and transitions into the video.
$20.5M
Qualcomm, Magma Venture Partners,
Mail.Ru Group, SanDisk, Horizons
Ventures
Tool
WeVideo [Menlo Park, 2011]: WeVideo is a cloud based collaborative video editing tool. Provides an
online video editing platfrom that can scale to a user’s processing speeds on demand. Allows video
producers to collaborate and share video clips on a single interface. Its free version provides 1 GB of
workspace, while other scaled offerings range from $6.99 to $79.99 for 10 to 100 GB of workspace,
plus additional production features. The company also offers an enterprise feature that’s priced
according to its clients’ needs. WeVideo is a spin-out of Creaza.
$19.1M
Keiretsu Forum, Second Century
Ventures, Crest Capital Ventures
Tool
Wochit [New York City, 2012]: Wochit is a video creation platform. It licences raw footage from
original sources and produces videos that can be repurposed and embedded onto publisher sites. It
automates the process of editing footage into watchable segments. For each story, It creates a
template video that can be used by any news organization, but it can also provide more customized
videos for individual publishers. That allows them to provide white-labeled videos with their own
branding, incorporating their own media and basing content of the video on the text of their stories.
Customers include Yahoo, USA Today, AOL and more.
$15.75M
Redpoint Ventures, Greycroft
Partners, Cedar Fund, Marker
Tool
One True Media [Redwood City, 2005]: One True Media, a business of SpotMixer, Inc., was an online
provider of online editing and sharing tools that allow users to combine photos, video, music and
special effects in order to create video montages. It aimed to provide tools to make video montages an
interactive experience for the users. In 2012 SpotMixer Inc., was sold to The Walt Disney Company
$14M KPCB, DAG Ventures, NTT Finance

Tool
iMemories [Scottsdale, 2006]: iMemories converts home movies and photos into a digital format.
Allows user to view and share videos on various devices. Offers editing option with their drag and drop
interface. Their Video Montage "engine" analyzes videos and photos and music to make a fully
produced and edited music video, with Hollywood special effects. Pricing varies with cloud storage and
analog to digital conversion service.
$12.26M
ARISTOS VENTURES, Capital
Southwest
Tool
Wibbitz [New York City, 2011]: Wibbitz helps brand and online publishers to create video summaries
of their articles. Automatically converts text-based articles, post or feed into a video. Analyzes the text
of a story, creates a summary that’s turned into a voiceover, accompanied by photos, graphics and
other content from the publisher or from Wibbitz partners.
$10.8M
Horizons Ventures, Kima Ventures,
Lool Ventures, Initial Capital,
NantWorks
Tool
Qwiki [New York City, 2009]: Qwiki is an iOS app that makes videos out of people’s photos. Helps users
create movies from the photos and videos in their Camera Roll. Users can share video not only on their
Qwiki stream but also facebook, twitter or even embed a Qwiki on a web page. Winner of TechCrunch
Disrupt SF 2010. Acquired by Yahoo in July 2013. Later, Yahoo closed Qwiki in November 2014.
$10.5M
Greylock Partners, Lerer Hippeau
Ventures, Tugboat Ventures, Bowery
Capital, Contour Venture Partners,
Lightbank, Seraph Group, Mindfull
Investors, Y Ventures, Lerer Hippeau
Ventures, Thinkplus
Tool
Slidely by EasyHi [New York City, 2012]: Slidely lets users create movies that stitch together social
media photos and videos from social networks and then share across those networks again. Users can
upload photos from their computer, Instagram, Flickr, Google Images and other websites, and then add
messages and add effects to their photos. They can also browse songs on the web or upload songs that
they already have on their computer.
$8.3M
Tool
Showbox [Tel Aviv, 2012]: It aims at enabling any business or individual to produce high-quality video
within minutes. It provides online video creation, by delivering creation experience, rich in formats,
content and features while being easy to use. Setting new standards of quality and scale for online
video-based expression. It provides a variety of tools for animation, background and collaborates with
various professional footage providers for creating great videos.
$8M station12
Content
Creation
Video Content
Management
Video
Distribution
Social Videos
Multi Channel
Networks
Video
Aggregators
Advertising
Video Marketing
and Syndication
Video
Recommendations
Digital Rights
Management
Analytics Enablers

Tool
Videolicious [New York City, 2007]: Videolicious develops apps which allows users to create videos
from their mobile phones. The app provides a workflow for stitching together photos and videos and
recording a voiceover on top. Automatically adds Logos, lower thirds, and watermarks. The company
also provides some enterprise-style tools to make connecting the app and the videos made on it to
existing content management systems. Used mostly by media companies.
$5.15M
Amazon, Ludlow Ventures, Venture
51, Quotidian Ventures, Knight
Foundation, Trestle Ventures, Social
Leverage
Tool
Socialstudios TV [Tel Aviv, 2012]: SocialStudios develops social media applications by using social
media data to automatically create and curate personalized video content. SocialStudios' proprietary
software platform is a combination of algorithmic strength & crowd-sourcing functionality and it allows
publishers to transform original web content into engaging, promotional videos that can be viewed on
all devices. These videos enrich publishers' source web pages and extend the reach and brand of them
via promotional placement on social and video networks.
$3.8M Moonscape Ventures
Tool
Vyclone [ , 2011]: Vyclone is a social video platform. It helps a user to co-create, sync and edit multiple
views of a shared moment. Synchronizes video clips from multiple users and creates one editable film.
$2.7M
Live Nation Entertainment, Thrive
Capital, A-Grade Investments,
DreamWorks Animation
Tool
JumpCam [San Francisco, 2012]: JumpCam is a free Android and iOS app to create collaborative videos
by compiling multiple videos into a single clip.The user can invite others to add their own clips and the
app instantly stitches everything together into a single movie.The video can be collaborated with up to
30 other people at once and each person’s clip can be 10-seconds long.The app uses cloud technology
for faster upload. JumpCam was acquired by RelayRides in 2015.In November 2015 RelayRides was
rebranded as Turo.
$2.7M Trinity Ventures, Google Ventures
Tool
Givit [San Diego, 2011]: Givit is a video editor designed to accommodate video files from users’ Camera
Roll, from the cloud, and from GoPro Hero 3+ cameras. Provides users with ways to stitch together
video scenes – either from the same video or multiple clips. It’s designed to work with footage from
GoPro Hero 3+ cameras, as well as videos saved in the cloud or located on your iOS device’s Camera
Roll. Closed in 2014.
$2.5M
Content
Creation
Video Content
Management
Video
Distribution
Social Videos
Multi Channel
Networks
Video
Aggregators
Advertising
Video Marketing
and Syndication
Video
Recommendations
Digital Rights
Management
Analytics Enablers