Tracxn Research: Augmented Reality Landscape, August 2016

Augmented Reality Report, August 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
3
Topic Page No.
Scope of Report 05
Entrepreneur Activity 07
Investment Trend 11
Who is Investing 19
Exit Outlook - IPO, Acquisitions 23
Sub Sector Analysis 26
Interesting Companies 40
Useful Links 46
Company List 48
Team 165

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
CONSUMER
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
FOOD TECH
SECOND HAND GOODS
TECHNOLOGY
FINTECH
INTERNET OF THINGS
VIRTUAL REALITY
CONSUMER ROBOTICS
WEARABLE TECHNOLOGY
AUGMENTED REALITY
DRONES
SMART CARS
3D PRINTING
BITCOIN
PAYMENTS
MOBILE
EDUCATION
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
EDUCATION IT
SELF LEARNING
ENTERPRISE
APPLICATIONS
HEALTHCARE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of report
This report covers companies that manufacture display mediums (Head Mounted devices, Heads-up display devices and
Holographic display devices) and provide technology solutions for digital imaging, 3D reconstruction etc. The report also includes
companies which develop AR applications for both Consumer (Games, Social networking etc.) and Enterprise (Marketing, Retail,
Real estate etc.) interactions and content providers that develop content or provide platform (video delivery platforms) for
enterprise applications such as applications in education, healthcare, entertainment, gaming & others.
The report does not cover companies providing gesture recognition software system and manufacturing display devices that
provide no interaction (provides only information, notifications etc.) and also excludes Virtual Reality specific device
manufacturers and technology solutions providers.
Notable investments in last 3 months
• Lumus (Display Medium - HMD) - $15M, Series B funding from Crystal-Optech and Shanda Group - Jun 15, 2016
• Meta (Display Medium - HMD) - $50M, Series B funding from Horizons Ventures, Tencent, Banyan Capital, Comcast Ventures
and others - Jun 13, 2016
• uSens (Display Medium - HMD) - $20M, Series A funding from Fosun Kinzon Capital, Maison Capital, Fortune Capital, Oriental
Fortune Capital and others - Jun 1, 2016
• Augmedix (Application - Medical) - $17M funding from Sutter Health, Dignity Health, Catholic Health Initiatives (CHI),
TriHealth Inc. and others - Apr 25, 2016
The scope of this report includes equity as well as debt funding received by the companies.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
66

51
57
75
82
87
101
0
24
48
72
96
120
2010 2011 2012 2013 2014 2015
NumberofCompanies
7
YoY – Number of companies founded
MindMaze
Meta
uSens
Navdy
penrose
Pixvana
Magic Leap
Blippar
APX Labs
Niantic
8i
Foyr

Large Upcoming Sectors

Niche Upcoming Sectors

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
0
10

YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$35M
$12M
$63M
$78M
$52M
$91M
$664M
$454M
$1.1B
4
3
16
24
36
55
52
72
34
0
16
32
48
64
80
0
240
480
720
960
1200
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage

YoY – Funding by Stage

Average Ticket Size – Early Stage

Top investments in last one year

Funnel view of Sector

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
8
18

Most Active Investors in Sector
7 7
6 6
5 5 5
4 4 4
0
2
3
5
6
8
Intel Capital Qualcomm
Ventures
DCM Ventures Rothenberg
Ventures
AIB Seed Capital
Fund
Capital-E
Partners
Techstars Emergence
Capital
Motorola
Solutions
Partech Ventures
TotalNumberofCompanies
Recon Instruments Magic Leap Augmedix Augmate Movidius Movidius Reach Robotics Augmedix Lumus InvenSense
TeliBrahma Blippar Tonchidot TriggarVR NConnex EYEFLUENCE Total Immersion

Where are Top Investors investing

Top Investor by Stage of Entry

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
2
22

Top IPOs in Augmented Reality sector
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Nov-2011 invensense.co
m
InvenSense
(San Jose, 2003)
Motion processing solutions
Qualcomm Ventures, Sierra Ventures, Artiman, Western Technology
Investment, Partech Ventures, VentureTech Alliance, DOCOMO Innovations
$38M
INVN
Dec-2009 vuzix.com
Vuzix
(Rochester, 1997)
Video Eyewear products
Intel $25.81M
VUZI
Jun-2011 infinityar.com
InfinityAR
(Tel Aviv, 2006)
Platform to seamlessly connect all digital devices
Platinum Management, Sunsoft, Genesis Investment, Singulariteam $56.85M
ALSO
Jul-2013 engagemobilit
y.com
Engage Mobility
(Orlando, 2011)
AR app for mobile customer engagement
$1M
ENGA

Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5
25

August 2016Tracxn BlueBox : Augmented Reality
540 companies in the sector, 150 funded in last 5 years, $1.5B invested in 2015-16
26

Top Business Models by Funding
$1.7B
$463M
$401M
$27M
0
400
800
1200
1600
2000
Display Medium Applications Technology Providers Content Providers
TotalFundingAmount(inMillions)
# Cos. 49 35.6 84 53
Avg. Founded Year 2011.2 2012.1 2010.8 2012.3
Magic Leap MindMaze Movidius penrose
Meta Blippar InfinityAR Pixvana

Display Medium – Business Model Description

Display Medium – Entrepreneur Activity and
Investment Trend

Display Medium – Most Funded Companies

Applications – Business Model Description

Applications – Entrepreneur Activity and
Investment Trend

Applications – Most Funded Companies

Technology Providers – Business Model
Description

Technology Providers – Entrepreneur Activity and
Investment Trend

Technology Providers – Most Funded Companies

Content Providers – Entrepreneur Activity and
Investment Trend

Content Providers – Most Funded Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
39

Interesting Seed Companies
Curated list of companies by the sector analyst are defined as Interesting
Company Overview Business Model
Total
Funding
augmentedpixels.com
Augmented Pixels
(2010, Palo Alto)
Augmented reality base indoor navigation solutions for robots &
drones
The Hive, Plug and Play, AVentures Capital, Plug and Play Accelerator
Applications > Enterprise > Retail $2.5M
coitor.com
Coitor
(2013, Coimbatore)
AR technology based virtual apparel look trials at offline retails Applications > Enterprise > Retail

Interesting Series A Companies

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5
45

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Top investments in last one year Investment Trend Link
Top IPOs companies Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Display Medium – Most Funded Companies Sub Sector Understand Link
Technology Providers – Most Funded companies Sub Sector Understand Link
Applications – Most Funded Companies Sub Sector Understand Link
Content Providers – Most Funded Companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
7
47

Augmented Reality – Company List
DETAILS CLOSE TO 540 COMPANIES
(165 FUNDED COMPANIES)
COVERS THE FOLLOWING SECTORS
Display Medium Technology Providers Applications Content Providers

Display Medium (1/10)
Company Details Funding Investors
Head Mounted Device
Magic Leap [Miami, 2011]: Magic Leap is developing the next generation of Augmented reality computing
platform. Developing a lightweight wearable. The platform relies heavily on the Unity3D gaming engine to
render 3D virtual objects. Haven't released the product as of Nov 2014. Sundar Pichai, CEO of Google,
joined Magic Leap's board of directors. It is headquartered in Florida with offices in Santa Cruz, Los
Angeles, Mountain View, Seattle, Austin, and New Zealand.
$1.39B
Google, Fidelity Investments,
Andreessen Horowitz, Morgan Stanley,
Qualcomm Ventures, KPCB, J.P. Morgan,
KKR, Obvious Ventures, Alibaba Group,
Warner Bros, Legendary Entertainment,
Wellington Management, Vulcan Capital
Head Mounted Device
Meta [Redwood City, 2012]: Meta develops AR headsets which provides holographic displays, markerless
surface tracking and natural user interface. Users can get access to their Meta1 developer kits from their
website for $667. Developers can build AR apps using Meta SDK. Another of their device Meta Pro was
launched in 2013 for almost $3000. Initially designed for enterprise applications, their AR glasses are now
focused for consumer use as well. Raised $190K on kickstarter in 2013. Was part of YCombinator in 2013.
$73M
Lenovo, Y Combinator, Draper Fisher
Jurvetson, Horizons Ventures, Comcast
Ventures, Fenox Venture Capital,
Tencent, Alexis Ohanian, Raptor Group,
Zillionize, BOE Technology Group,
Ningbo GQY, Banyan Capital, Draper
Associates, Danhua Capital, Commodore
Partners, VTF Capital
Head Mounted Device
zSpace [San Francisco, 2007]: zSpace, previously InfiniteZ, develops set of devices to give desktop virtual
reality to users. Incorporates head-tracking cameras, gyroscopic stylus for both precise pointing and 3D
manipulation of objects, and a 3D display that uses special glasses. Provides SDK to developers to build
applications for zSpace platform. Currently finds application in education, research and medicine.
Partnered with TerraEchos, FMS and Mindtel in Nov'12. Joined Microsoft BizSpark in Apr'13 and now
supports Microsoft Windows 8 and DirectX, enabling Microsoft developers to create software applications
in immersive 3D on zSpace hardware. Software partners include EchoPixel, CyberAnatomy, n-Grain.
$56.61M Artiman, In-Q-Tel
Head Mounted Device
uSens [San Jose, 2013]: uSens provides a wireless headset, Impression Pi, which combines both VR & AR
with interactive experience. In addition to VR display, the device has 6DOF head tracking, hologram-like
AR, free hand 3D gesture input and 3D human-computer interaction. Raised $300K on Kickstarter in 2015.
Has offices in China (Beijing, Shanghai and Shenzhen) and USA. Users can pre-order the device on their
website for $79 - $359.
$29.97M
IDG ventures, Morningside Ventures,
Stone Point Capital, Chord Capital,
Fulcrum, Han Hai Investment, iResearch,
Maison Capital, Shenzhen Oriental
Fortune Capital Management, Madison
Industries, LeBox Capital, Fosun Kinzon
Capital

Head Mounted Device
Atheer [Mountain View, 2011]: Atheerlabs is using their patented Augmented Interactive Reality (AIR)
technology to enable interaction between humans and augmented 3D reality. Atheer AIR platform consists of
smart glasses and an OS. Their development kit is available too. Atheerlabs is primarily focused on increasing
productivity in industries by overlaying digital information in workers visual space and thus enabling gesture
based interaction. Focussed on field services, health care, oil & gas and warehousing industries. Successfully
raised $213k on Indiegogo, a global crowdfunding platform.
$28.43M
FundersClub, Signature Capital,
Mindfull Investors, Rona Holdings,
Shanda Group, Streamlined Ventures,
Sherpa Capital, Flextronics Lab IX,
streamlineventures.com,
fanggroup.com
Head Mounted Device
Lumus [Rehovot, 2000]: Lumus develops AR headsets with their patented Light-guide Optical Element (LOE)
technology, to give users information without interrupting their vision. Their LOE is an ultra-thin lens technology
that embeds mini-projector at temples of glass that takes information from smartphones and projects into the
side of LOE using coupling optics, which later appears as a virtual large screen to user. The eye-wear are for both
consumer and commercial use-case.
$28M
Motorola Solutions, Jerusalem Global
Ventures, Crystal-Optech, Shanda
Group, Glory Ventures
Head Mounted Device
Vuzix [Rochester, 1997]: Vuzix is a leading supplier of Video Eyewear products in the consumer, commercial and
entertainment markets. Products include display and wearable devices that provide solutions for mobility,
wearable displays and virtual and augmented reality. Holds 39 patents and IP licenses in the Video Eyewear
field. Vuzix is a public company, with offices in Rochester, NY, Oxford, UK and Tokyo, Japan.
$25.81M Intel
Head Mounted Device
CastAR [Mountain View, 2013]: CastAR, by Technical Illusions, is developing glasses for both AR & VR, which
enables users to experience interfaces that are natural, responsive, and embedded in the physical world. User
can pre-order the glasses and controller on their website for $400. Will be available from Q4 2015. Raised $1M
on kickstarter in 2013. In Aug'15, Android creator Andy Rubin's firm Playground Global invested $15M. Founders
are ex- Valve Software.
$15M Playground Global
Head Mounted Device
Telepathy One [Sunnyvale, 2013]: Telepathy launched in 2013 at SXSW in Austin, TX. Telepathy currently has
one product, a wearable computer named the Telepathy One which is a Google Glass rival. The Telepathy One is
a sleek headset covering one side of the head, with a micro-projector in front of one eye. It looks as if there's a
five-inch screen floating in the air, about 45cm from your eye. A camera captures what user sees,
communicating via his smartphone's data connection, and by Bluetooth. Has second office in Tokyo.
$5M Firsthand Technology Value Fund

Head Mounted Device
Immy [Royal Oak, 2003]: Immy, formerly known as Immersion USA, develops a smart-glass platform, to deliver
AR and VR experiences. Its breakthrough technology uses Natural Eye Optics for comfortable viewing. Also
provides SDK for developers to make the device compatible across platforms. Costs user $1500 for pre-ordering
the device. Sponsor for SAE'14 AR/VR Technologies Symposium.
$2.4M
Head Mounted Device
Laforge [Cambridge, 2013]: Laforge designs and markets “6th sense” displays for people who wear prescription
glasses. Using a system of prisms and lenses, the company has figured out a novel way to display augmented
reality elements in front of a user. Their first device will act as a social navigator, which allow the user to receive
updates from apps without looking at a mobile device. Designs and licenses its hardware to other brands and
eyewear manufacturers. Also provides SDK to make apps compatible. Announced $1.1 million partnership with
SOMO Optical in 2014. Published Form D in Aug'15.
$1.62M SOMO Optical
Head Mounted Device
Xloong [Beijing, 2015]: Xiao Long Technology (XLOONG) focuses on developing smart glasses and augmented
reality based head mounted display product. The product is specifically developed for sports fields and build,
using Qualcomm hardware platform. Claims to have raised seed round of funding in November 2015.
$783K
Head Mounted Device
Explore Engage [Sydney, 2010]: Explore Engage provides a camera device, connected to internet, in order to
overlay information in real world view, in real time. Serves industries and lifestyles. Partnered with Optinvent,
AR smart-glass manufacturer, to develop AR sunglasses. Also integrated AR with Unity3D game engine, to create
official Transformers 3 AR app.
$200K
Head Mounted Device
Imagine [Rosh HaAyin, 2012]: Imagine develops AR based smart glass that is compatible with different
operating systems such as Android, Linux, Windows etc. The glass has a number of functionalities & devices
including tracking, cameras, audio, communication devices and others. The glass enables stereoscopic 3-
dimensional (3D) effect to create the virtual world. Imagine is owned by Nanjing MRK Technology Development,
a Chinese corporation. According to the company, it has received funding from MRK Information Technology
and Opticana.
MRK International Outsourcing Indl.
Park, Opticana

Technology Providers (1/19)

Applications (1/75)

Applications (2/75)

Applications (3/75)

Applications (4/75)

Applications (5/75)

Applications (6/75)

Applications (7/75)

Applications (8/75)

Applications (9/75)

Applications (10/75)

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140

141

142

143

144

145

146

147

148

149

150

151

152

Content Providers (1/11)
153

154

155

156

157

158

159

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
4
164

Team
165
Tanmoy Mondal
Lead Analyst, Technology
Vijaya Bhaskar Rao
Lead Analyst, Technology

Tracxn Research: Augmented Reality Landscape, August 2016

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Tracxn Research: Augmented Reality Landscape, August 2016