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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 13
Who is Investing 24
Exit Outlook - IPO, Acquisitions 28
Sub Sector Analysis 30
Interesting Companies 43
Useful Links 54
Company List 57
Team 168
3
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Sector Overview
Scope of report
Agriculture Market Linkages includes digital companies providing farmers with access to farm inputs and produce markets,
finance and agronomy information.
This report includes
• Companies providing digital platforms for
• Facilitating procurement of farm input products
• Marketing of farm produce
• Companies providing digital platforms to farmers for
• Accessing working capital and crop insurance
• Facilitating digital payments across the agriculture supply chain including crypto-currency based payments
• Managing financial ledgers
• Companies providing digital platforms for agronomic information dissemination and e-consultation
This report excludes
• Offline farm input suppliers and farm produce marketing companies
• Forward integrated online grocery companies which don’t source their total or partial inventory directly from farms
• Agriculture news websites and other digital media companies
• Sector agnostic FinTech platforms
• The report contains equity as well as debt financing rounds.
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till May 23, 2017. This is to categorically state that any events
and relevant developments after the said date will not reflect in the report.
4
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
26
38
62
75
127
224
153
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015 2016
#ofCompanies
YoY – Number of companies founded
6
Agrostar YMT.com FarmDrop Cloud Farm Meicai Nongfadai
Foodstock
Farmers Market
Treedom AgLocal Mercaris Bicaijia GrubMarket Dachuwang Crofarm
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
52 Jan-2014 20 Finance > Credit $161M
ProducePay
2014, Los Angeles
38 Sep-2013 6
Supply Chain > Farm Produce > Crops >
B2C > Marketplace
$495K limakilo.id
Limakilo
2016, Jakarta
100 Jul-2013 14
Supply Chain > Farm Produce > Crops >
B2C
$6M
SiembraViva
2013, Medellin
33 Feb-2013 13
Supply Chain > Farm Produce > Crops >
B2B > E-Distributor
$26M crofarm.com
Crofarm
2016, Delhi
64 Jun-2012 18
Supply Chain > Farm Input > Crops >
Marketplace
$32M ync365.com
Cloud Farm
2013, Beijing
56 Jun-2012 23
Supply Chain > Farm Produce >
Horizontal > B2B > Marketplace
$34M efresh.com
EFresh.com
2009, Rotterdam
32 Jun-2012 12
Supply Chain > Farm Produce > Meat and
Seafood
$50M
AgLocal
2011, Mission
228 May-2012 52 Supply Chain > Farm Produce > Crops $80M
Azahar Coffee
2010, D.c.
7
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
424 Feb-2012 116 Supply Chain > Farm Produce $533M horizongb.com.au
Horizon Grain Brokers
2015, Mildura
47 Jan-2012 14
Supply Chain > Farm Produce >
Horizontal > B2C
$87M
Tony's Farm
2009, Shanghai
140 Sep-2011 47
Supply Chain > Farm Produce >
Horizontal
$402M
Meicai
2014, Beijing
38 Sep-2011 12
Supply Chain > Farm Produce >
Horizontal > B2C > Marketplace
$48M grubmarket.com
GrubMarket
2014, Scottsdale
93 Aug-2011 33
Supply Chain > Farm Produce >
Horizontal > B2B
$315M
Foodstock Farmers Market
2016, Lagos
125 May-2011 37
Supply Chain > Farm Produce > Crops >
B2B
$74M
Ninjacart
2015, Bangalore
100 Feb-2011 14
Agronomy Platform > Crops >
Information Dissemination
$12M agri8.io
Agri8
2016,
82 Jan-2011 23
Supply Chain > Farm Produce > Crops >
B2B > Marketplace
$48M
Easy Flower
2014, Beijing
8
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
29 Jan-2008 3
Supply Chain > Farm Input > Crops >
Listing Platform
$15K
Agrihub
2016, Bangalore
184 Jan-2007 34 Supply Chain > Farm Input > Crops $47M
Yagro
2015, Cambridge
15 Aug-2006 8
Supply Chain > Farm Produce >
Horizontal > B2B > E-Distributor
$280M
Meicai
2014, Beijing
91 Nov-2002 13
Supply Chain > Farm Input > Crops > E-
Distributor
$16M
Agrostar
2010, Pune
9
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Niche Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
10 Jan-2015 1
Agronomy Platform > Crops >
Information Dissemination > P2P
$3M wefarm.org
WeFarm
2015, London
21 Jun-2014 6
Supply Chain > Farm Input > Crops >
Marketplace > Equipment Rental
$3M trringo.com
Trringo
2016, Mumbai
9 May-2014 2 Finance > Credit > Livestock $5M vestifarm.com
Vestifarm
2016, Jakarta
20 Jan-2014 8 Finance > Credit > Horizontal $36M farmfolio.net
Farmfolio
2015, Medellin
17 Nov-2013 8 Finance > Credit > Crops $118M nongfadai.com
Nongfadai
2015, Shenzhen
7 Aug-2013 1
Supply Chain > Farm Produce > Meat and
Seafood > B2C > E-Distributor
$14M licious.in
Licious
2015, Bangalore
9 Feb-2013 2
Supply Chain > Farm Produce >
Horizontal > B2C > E-Distributor
$39M tonysfarm.com
Tony's Farm
2009, Shanghai
14 Jan-2013 3
Supply Chain > Farm Produce > Meat and
Seafood > B2C
$18M
HooftyMatch
2012, North Olmsted
10
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Niche Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
7 Jan-2013 3
Agronomy Platform > Crops > Pricing
Tool
$3M
Mercaris
2012, Chicago
19 Jun-2012 5
Supply Chain > Farm Produce > Livestock
Animals > B2B
$666K
Farmia
2014, Sofia
16 Feb-2012 9
Supply Chain > Farm Produce > Meat and
Seafood > B2B > Marketplace
$32M
ThePoultryExchange
2015, College Station
12 Nov-2005 2 Supply Chain > Farm Input > Livestock $65K
Minneapolis Biomass
Exchange
2009, Minneapolis
11
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
12
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
YoY – Number of Rounds and Total Funding
$5M $11M
$29M
$5M $4M
$34M
$171M
$335M
1 5
4
17
19
26
61
77
0
18
36
54
72
90
0
80
160
240
320
400
2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
13
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
YoY – Number of Rounds by Stage
3
13
17
14
36
41
1
2 10
24
28
1
1
1
2
0
16
32
48
64
80
2011 2012 2013 2014 2015 2016
#ofRounds
Seed Early Late
14
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
YoY – Funding by Stage
$5M $4M
$8M $14M $19M$29M
$26M
$157M
$114M
$200M
0
70
140
210
280
350
2011 2012 2013 2014 2015 2016
TotalFundingin($M)
Seed Early Late
15
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Average Ticket Size – Early Stage
$0.5M $0.4M
$0.5M $0.5M
$1.0M$1.6M
$8.1M $7.5M
$29.0M
$20.0M
$25.3M
$12.0M
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
2011 2012 2013 2014 2015 2016
FundingAmountin($M)
Seed Series A Series B
16
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Company
Funding
Amount
Round
Name
Date Investors
meicai.cn
Meicai
(Beijing, 2014)
$200M Series D Jun-2016 Undisclosed
kesucorp.com
KesuCorp
(Hangzhou, 2014)
$23M Series A Jun-2016 Undisclosed
gfresh.com
Gfresh
(Shanghai, 2014)
$20M Series A Nov-2016 River Hill Capital, Legend Capital
grubmarket.com
GrubMarket
(Scottsdale, 2014)
$20M Series B Aug-2016
Sound Ventures, Global Founders Capital, GGV Capital, Fosun International,
Danhua Capital
nongfenqi.com
Nongfenqi
(Nanjing, 2014)
$14M Series B Jan-2017
Bertelsmann Asia Investment Fund, Source Code Capital, ZhenFund, Shunwei
Capital Partner, Future Capital, Sinolink Securities
haishangxian.cn
Haishangxian
(Ningbo, 2015)
$10M Series B Apr-2017 AirTAC, Shunwei Capital Partner
agrostar.in
Agrostar
(Pune, 2010)
$10M Series B Mar-2017 Accel Partners, IDG Ventures India, Aavishkaar
licious.in
Licious
(Bangalore, 2015)
$10M Series B Mar-2017 Mayfield, Sistema, 3one4 Capital
17
Top investments in last one year
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Company
Funding
Amount
Round
Name
Date Investors
foodstock.com.ng
Foodstock Farmers
Market
(Lagos, 2016)
$9M Series A Dec-2016
farmdrop.com
FarmDrop
(London, 2012)
$9M Series A Apr-2017 Atomico
producepay.com
ProducePay
(Los Angeles, 2014)
$7M Series A Mar-2017 Coventure, Menlo Ventures, Arena Ventures, Red Bear Angels, Social Leverage
farmlead.com
FarmLead
(Saskatoon, 2013)
$7M Series A Mar-2017 Monsanto, Avrio Ventures, MaRS IAF, Serra Ventures
nongfadai.com
Nongfadai
(Shenzhen, 2015)
$6M Series A Jul-2016
ninjacart.in
Ninjacart
(Bangalore, 2015)
$6M Series B Apr-2017 Accel Partners, Qualcomm Ventures, M and S Capital Partners
zhaonongzi.com
Zhaonongzi
(Shenzhen, 2014)
$5M Series A Jun-2016 ZhenShun Fund, Qiming Venture Partners
planet-table.com
Planet Table
(Tokyo, 2014)
$4M Series B Sep-2016 Genuine Startups, Mistletoe
18
Top investments in last one year
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Company
Funding
Amount
Round
Name
Date Investors
rmlglobal.com
Reuters Market Light
(Mumbai, 2007)
$4M Series B Jan-2017 IvyCap Ventures
aggrigator.com
Aggrigator
(Palo Alto, 2015)
$3M Series A Apr-2017 Undisclosed
tradiv.com
Tradiv
(Boulder, 2014)
$3M Series A May-2016 Undisclosed
yzyy365.com
Yzyy365
(Beijing, 2015)
$3M Seed Apr-2017 Undisclosed
treedom.net
Treedom
(Florence, 2010)
$3M Seed Mar-2017 Club Deal AG, Rancilio Cube, Banca Sella Holding
harvestport.com
HarvestPort
(San Francisco, 2013)
$3M Series A Mar-2017 Cultivian Sandbox, Taylor Farms
producepay.com
ProducePay
(Los Angeles, 2014)
$3M Seed Jun-2016 Menlo Ventures, Arena Ventures, Coventure, Red Bear Angels, Social Leverage
foodspoileralert.com
Spoiler Alert
(Boston, 2015)
$3M Seed Nov-2016
Acre Venture Partners, Valley Oak Investments, LaunchCapital, Fresh Source
Capital, FTW Ventures
19
Top investments in last one year
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Company
Funding
Amount
Round
Name
Date Investors
farmfolio.net
Farmfolio
(Medellin, 2015)
$2M Series A Oct-2016 Undisclosed
fullharvest.com
Full Harvest
(San Francisco, 2015)
$2M Seed Apr-2017 BBG Ventures, Impact Engine, Wireframe Ventures, Astia, Radicle
jumbotail.com
Jumbotail
(Bangalore, 2015)
$2M Seed Jul-2016 Nexus Venture Partners
wefarm.org
WeFarm
(London, 2015)
$2M Seed Nov-2016 LocalGlobe
crofarm.com
Crofarm
(Delhi, 2016)
$2M Seed Jul-2016 Pravega Ventures
okguo.com
Okguo
(Guangzhou, 2015)
$1M Seed Apr-2017 Thick stone capital
arcviewgroup.com
The Arcview Group
(San Francisco, 2010)
$1M Seed May-2016 Undisclosed
merakisan.com
MeraKisan
(Bangalore, 2014)
$1M Seed Sep-2016 Mahindra Agri Solutions
20
Top investments in last one year
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Company
Funding
Amount
Round
Name
Date Investors
azaharcoffee.com
Azahar Coffee
(D.c., 2010)
$1000K Seed Nov-2016 Undisclosed
tokken.com
Tokken
(Denver, 2016)
$750K
Convertible
Debt
Sep-2016 Undisclosed
tokken.com
Tokken
(Denver, 2016)
$560K
Convertible
Debt
Jan-2017 Undisclosed
mercaris.com
Mercaris
(Chicago, 2012)
$506K Series A Sep-2016 Undisclosed
yagro.com
Yagro
(Cambridge, 2015)
$500K Seed Dec-2016 Undisclosed
ugaoo.com
Ugaoo
(Pune, 2015)
$447K Seed Sep-2016 Undisclosed
freshworld.in
FreshWorld
(Bangalore, 2013)
$434K Angel Aug-2016 Indian Angel Network
supplybunny.com
SupplyBunny
(Petaling Jaya, 2016)
$300K Seed Aug-2016 Gobi Partners
21
Top investments in last one year
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Funnel view of Sector
Percent of
Previous
23%
26%
39%
11
4
20
51
197
863
0 200 400 600 800 1000
M&A & IPO
Late
Series B
Series A
Funded
Founded
# of Companies
22
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
23
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Most Active Investors in Sector
4
3 3 3 3 3 3 3 3 3
0
1
2
3
4
5
ZhenFund East Ventures Legend Capital Mumbai Angels Shunwei Capital
Partner
Techstars VTF Capital Wayra Y Combinator ZhenShun Fund
TotalNumberofCompanies
24
Meicai iGrow GrubMarket Vahdam Teas Nongfenqi Spoiler Alert Tealet WeFarm GrubMarket Easy Flower
Nongfenqi Limakilo Gfresh Truce Easy Flower Provender Find Veggies FruitBull WorldCover Zhaonongzi
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Where are Top Investors investing
25
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Top Investor by Stage of Entry
26
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
27
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Date Company Acquirer Deal size Overview
Total
Funding
Mar-2017 thompson-morgan.com
Thompson
(Ipswich, 1855)
bvg-group.co.uk Undisclosed
Online and offline platforms retailing seeds and plantlets for
urban cultivation
Funded
Jan-2017 agri-business.fr
AgriBusiness.fr
(Roubaix, 2008)
sandhills.com Undisclosed
Digital listing platform for used agri equipment and a digital
magazine
NA
Aug-2016 euxtongroup.co.uk
Euxton Group
(Bath, 2013)
foresightgroup.
eu
$3.6M Online retailer of horticulture plants Funded
Jul-2016 cannabase.io
Cannabase
(Denver, 2013)
helixtcs.com Undisclosed Online platform for cannabis products wholesale NA
28
Major Acquisitions in last one year
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
29
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
May 2017Tracxn BlueBox : AgriTech
4400+ companies in the sector, 600+ funded in last 5 years, $2.2b invested in 2016/17
30
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.31
850+ companies in the sector, 120+ funded in last 5 years, $425M invested in 2016/17
May 2017Tracxn BlueBox : Market Linkages – Deep Dive
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Top Business Models by Funding
$579M
$92M
$13M
0
140
280
420
560
700
Supply Chain Finance Agronomy Platform
TotalFundingin($M)
32
Avg. Age Aug-10 Jan-14 Jan-11
#Cos. 671 62 129
Meicai KesuCorp Reuters Market Light
Tony's Farm Nongfadai Mercaris
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.33
Supply Chain – Business Model Description
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Supply Chain – Key Trends
34
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.35
Supply Chain – Most Funded Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.36
Finance – Business Model Description
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Finance – Key Trends
37
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.38
Finance – Most Funded Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.39
Agronomy Platform – Business Model Description
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Agronomy Platform – Key Trends
40
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.41
Agronomy Platform – Most Funded Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
42
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.43
Interesting Unfunded Companies
Company Overview Business Model
vestifarm.com
Vestifarm
(2016, Jakarta)
Platform for crowdfunding animal rearing Finance > Credit > Livestock
agri8.io
Agri8
(2016)
Chat bots for farmers
Agronomy Platform > Crops > Information
Dissemination
orda.org.za
Orda
(2016, Caledon)
Online platform for animal mating software
Agronomy Platform > Livestock > Information
Dissemination
comparateuragricole.com
Comparateur Agricole
(2016, Chateaudun)
Online platform for farmers to find farm input suppliers and to market
their products digitally
Supply Chain > Horizontal > Crops > B2B >
Marketplace
trringo.com
Trringo
(2016, Mumbai)
Mobile based app offering farming equipment on rent
Supply Chain > Farm Input > Crops >
Marketplace > Equipment Rental
ajaoko.com.ng
Ajaoko
(2016, Jos)
Digital market linkage platform for Nigerian farmers
Supply Chain > Horizontal > Horizontal > B2B
> Marketplace
groulatam.com
Grou
(2016, Bogota)
Online marketplace connecting farms with businesses
Supply Chain > Farm Produce > Crops > B2B >
Marketplace
seedwiz.com
SeedWiz
(2015, Tel Aviv)
Digital agronomy platform
Agronomy Platform > Crops > Information
Dissemination
Curated list of companies by the sector analyst are defined as Interesting
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.44
Interesting Unfunded Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.45
Interesting Seed Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.46
Interesting Seed Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.47
Interesting Series A Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.48
Interesting Series A Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.49
Interesting Series B Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.50
Interesting Series B Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.51
Interesting Late Stage Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.52
Top Funded Deadpooled Companies
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
53
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Major Acquisitions in last one year Exit Outlook - Acquisitions Link
Supply Chain – Most Funded Companies Sub Sector Understand Link
Finance – Most Funded companies Sub Sector Understand Link
Agronomy Platform – Most Funded Companies Sub Sector Understand Link
Market Linkages – Most Funded Companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
54
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.55
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
56
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.57
Agriculture Market Linkages – List of Companies
Supply Chain Finance Agronomy Platform
197 FUNDED COMPANIES AND 666 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.58
Supply Chain (1/84)
Company Overview Business Model
Total
Funding
paytm.com
Aquacultur Fischtechnik
(2015, Nienburg)
Dealer and supplier of equipment for commercial aquaculture Farm Input > Aquaculture > E-
Distributor
FishFindersDirect
(2009, Sacramento)
Online retail of fish finders Farm Input > Aquaculture > E-
Distributor
Fresh By Design
(2002, Moss Vale)
Consultation and supplier of aquaculture infrastructure, equipment and
consumables
Farm Input > Aquaculture > E-
Distributor
IronFish
(2011, Victoria)
Listing platform of the infrastructure products and services providers for
aquaculture and fishing companies
Farm Input > Aquaculture >
Listing Platform
Aquall
(2015, Hyderabad)
Marketplace for aquaculture farmers Farm Input > Aquaculture >
Marketplace
AquaBrahma
(2015, Kakinada)
Marketplace mobile app for aquaculture inputs Farm Input > Aquaculture >
Marketplace
AQmarket
(2014, Puerto Varas)
B2B marketplace for aquaculture farmers to procure farm input
products
Farm Input > Aquaculture >
Marketplace
Yuyuyu
(2012, Wuxi)
Online platform for buying products needed for pisciculture and trading Farm Input > Aquaculture >
Marketplace
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.59
Supply Chain (2/84)
Company Overview Business Model
Total
Funding
paytm.com
Agrostar
(2010, Pune)
m-commerce for agri-inputs
Accel Partners, Aavishkaar, IDG Ventures India, Intellecap Impact
Investment Network
Farm Input > Crops > E-
Distributor
$14.00M
Bamboo Pipeline
(2001, Hollywood)
Wholesaler of Nursery Plants & Trees Online Farm Input > Crops > E-
Distributor
$1.25M
Ugaoo
(2015, Pune)
Online retail for gardening and related accessories Farm Input > Crops > E-
Distributor
$447.00K
Cultivation Technology
(2015, Irvine)
Indoor farming systems and LED lights for cultivation of legal cannabis in
USA
Farm Input > Crops > E-
Distributor
$10.00K
Agrimart India
(2017, Bangalore)
Online retailer of agriculture supplies Farm Input > Crops > E-
Distributor
Gramophone
(2016, Indore)
Agri inputs supplier Farm Input > Crops > E-
Distributor
AgriBegri
(2016, Ahmedabad)
Online platform for farmers to buy farm input products Farm Input > Crops > E-
Distributor
Agrowala
(2016, London)
Online platform for farmers to buy farm input products Farm Input > Crops > E-
Distributor
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.60
Supply Chain (3/84)
Company Overview Business Model
Total
Funding
paytm.com
Splendour Seeds
(2016, Pollachi)
Online platform for small farmers and gardeners to buy seeds Farm Input > Crops > E-
Distributor
Urban Vine
(2016, Illinois City)
Online retail of urban farming input products and content Farm Input > Crops > E-
Distributor
AgriShop
(2016, Thane)
Online platform for farmers to procure farm input products Farm Input > Crops > E-
Distributor
Vuon Xanh 360
(2016, Hanoi)
Online retail of infrastructure for indoor agriculture Farm Input > Crops > E-
Distributor
Kuza
(2016, Nairobi)
Farming practice education and farm input kits Farm Input > Crops > E-
Distributor
VezaMart
(2016, Vadodara)
Online and mobile commerce platform for farmers to procure farm input Farm Input > Crops > E-
Distributor
Saral Agro
(2016, Gandhinagar)
Online store for agricultural inputs and machinery Farm Input > Crops > E-
Distributor
SeedBasket
(2016, Hyderabad)
Online platform for farmers and gardeners to buy seeds Farm Input > Crops > E-
Distributor
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.61
Supply Chain (4/84)
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Supply Chain (15/84)
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Supply Chain (16/84)
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Supply Chain (17/84)
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Supply Chain (18/84)
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Supply Chain (19/84)
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Supply Chain (20/84)
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Supply Chain (21/84)
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Supply Chain (22/84)
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Supply Chain (23/84)
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Supply Chain (24/84)
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Supply Chain (25/84)
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Supply Chain (26/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.84
Supply Chain (27/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.85
Supply Chain (28/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.86
Supply Chain (29/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.87
Supply Chain (30/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.88
Supply Chain (31/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.89
Supply Chain (32/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.90
Supply Chain (33/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.91
Supply Chain (34/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.92
Supply Chain (35/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.93
Supply Chain (36/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.94
Supply Chain (37/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.95
Supply Chain (38/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.96
Supply Chain (39/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.97
Supply Chain (40/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.98
Supply Chain (41/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.99
Supply Chain (42/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.100
Supply Chain (43/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.101
Supply Chain (44/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.102
Supply Chain (45/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.103
Supply Chain (46/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.104
Supply Chain (47/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.105
Supply Chain (48/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.106
Supply Chain (49/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.107
Supply Chain (50/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.108
Supply Chain (51/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.109
Supply Chain (52/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.110
Supply Chain (53/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.111
Supply Chain (54/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.112
Supply Chain (55/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.113
Supply Chain (56/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.114
Supply Chain (57/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.115
Supply Chain (58/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.116
Supply Chain (59/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.117
Supply Chain (60/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.118
Supply Chain (61/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.119
Supply Chain (62/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.120
Supply Chain (63/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.121
Supply Chain (64/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.122
Supply Chain (65/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.123
Supply Chain (66/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.124
Supply Chain (67/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.125
Supply Chain (68/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.126
Supply Chain (69/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.127
Supply Chain (70/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.128
Supply Chain (71/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.129
Supply Chain (72/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.130
Supply Chain (73/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.131
Supply Chain (74/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.132
Supply Chain (75/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.133
Supply Chain (76/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.134
Supply Chain (77/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.135
Supply Chain (78/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.136
Supply Chain (79/84)
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.137
Supply Chain (80/84)
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.138
Supply Chain (81/84)
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.139
Supply Chain (82/84)
Go to BM List >> Finance
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.140
Supply Chain (83/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.141
Supply Chain (84/84)
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Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.142
Finance (1/8)
Company Overview Business Model
Total
Funding
paytm.com
Budidaya Ku
(2016, Samarinda)
Crowd funding investment platform for fish cultivation
Credit > Aquaculture
Iwak
(2015, Yogyakarta)
Fisheries crowdfunding platform
Credit > Aquaculture
Growpal
(2015, Surabaya)
Crowdfunding in agriculture projects for revenue sharing
Credit > Aquaculture
Nongfadai
(2015, Shenzhen)
Platform for P2P agricultural loans
Credit > Crops $21.47M
Nongfenqi
(2014, Nanjing)
Online purchase finance platform for farmers to buy agricultural
equipment
ZhenFund, Shunwei Capital Partner, Sinolink Securities, Yonghua Capital,
Bertelsmann Asia Investment Fund, Source Code Capital, Future Capital
Credit > Crops $14.47M
ProducePay
(2014, Los Angeles)
Platform for real time tracking of produce movement and arrangement
of collateral and loans
Dorm Room Fund, Menlo Ventures, Cornell eLab, QueensBridge Venture
Partners, Social Leverage, Coventure, Wonder Ventures, Arena Ventures,
Red Bear Angels, TYLT Ventures
Credit > Crops $9.50M
The Arcview Group
(2010, San Francisco)
Cannabis Investing Network
Credit > Crops $1.42M
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.143
Finance (2/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.144
Finance (3/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.145
Finance (4/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.146
Finance (5/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.147
Finance (6/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.148
Finance (7/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.149
Finance (8/8)
Supply Chain << Go to BM List >> Agronomy Platform
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.150
Agronomy Platform (1/17)
Company Overview Business Model
Total
Funding
paytm.com
Hurudza Africa
(2015, Harare)
Mobile-based platform for agronomy information dissemination and
other digital market linkages
Samriddhi Knowledge
Centre
(2015, Mumbai)
Online platform for agronomy information dissemination
Agrocom Software
Technologies
(2006, Mumbai)
ICT services for agri-enablers and farmers.
Aqua App
(2016, Hyderabad)
Mobile application for dissemination of agronomic information related
to aquaculture
Aquaculture > Information
Dissemination
$100.00K
Reuters Market Light
(2007, Mumbai)
Digital agronomy platform for information dissemination to farmers
IvyCap Ventures
Crops > Information
Dissemination
$4.31M
Yzyy365
(2015, Beijing)
Online platform for agricultural related queries Crops > Information
Dissemination
$2.91M
Grow the Planet
(2011, Roncade)
Videos to create organic gardens
H-FARM Ventures, Veneto Sviluppo, H-Farm
Crops > Information
Dissemination
$564.00K
8Villages
(2011, Singapore)
Marketing solution for companies in agribusiness
IMJ Investment Partners
Crops > Information
Dissemination
$150.00K
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.151
Agronomy Platform (2/17)
Company Overview Business Model
Total
Funding
paytm.com
Smart Living Studios
(2009, Lake)
SaaS tool to track and manage growth of organic vegetables Crops > Information
Dissemination
$128.00K
AgTech Tools
(2017, Seattle)
Content aggregation and data analytics to provide information services
for the agriculture industry
Crops > Information
Dissemination
CropInfo Information
(2016, Mumbai)
App for information on crops in India Crops > Information
Dissemination
AgroIn
(2016, Mumbai)
Online market linkages platform Crops > Information
Dissemination
Agmarknet
(2016, Delhi)
Online portal for information sharing of agricultural commodities Crops > Information
Dissemination
Precision Ag for
Development
(2016 )
Digital platform for agronomic information dissemination and
information aggregation
Crops > Information
Dissemination
Bioline App
(2016, Rayleigh)
Mobile application for the dissemination of agronomic advisory related
to integrated pest management in farms
Crops > Information
Dissemination
Impact Terra
(2016, Yangon)
Mobile-based platform for agronomy information dissemination and
other digital market linkages
Crops > Information
Dissemination
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.152
Agronomy Platform (3/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.153
Agronomy Platform (4/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.154
Agronomy Platform (5/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.155
Agronomy Platform (6/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.156
Agronomy Platform (7/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.157
Agronomy Platform (8/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.158
Agronomy Platform (9/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.159
Agronomy Platform (10/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.160
Agronomy Platform (11/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.161
Agronomy Platform (12/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.162
Agronomy Platform (13/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.163
Agronomy Platform (14/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.164
Agronomy Platform (15/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.165
Agronomy Platform (16/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.166
Agronomy Platform (17/17)
Finance << Go to BM List
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
167
Contents
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.168
Team
Ritesh Agrawal
Senior Analyst, Agriculture Practice
Pradyumna Murhar
Lead Analyst, Agriculture Practice
Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.169
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Tracxn Research - Agriculture Market Linkages Report, july 2017

  • 1.
  • 2. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Tracxn World’s Largest Startup Research Platform 2
  • 3. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Contents Topic Page No. Scope of Report 04 Entrepreneur Activity 06 Investment Trend 13 Who is Investing 24 Exit Outlook - IPO, Acquisitions 28 Sub Sector Analysis 30 Interesting Companies 43 Useful Links 54 Company List 57 Team 168 3
  • 4. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Sector Overview Scope of report Agriculture Market Linkages includes digital companies providing farmers with access to farm inputs and produce markets, finance and agronomy information. This report includes • Companies providing digital platforms for • Facilitating procurement of farm input products • Marketing of farm produce • Companies providing digital platforms to farmers for • Accessing working capital and crop insurance • Facilitating digital payments across the agriculture supply chain including crypto-currency based payments • Managing financial ledgers • Companies providing digital platforms for agronomic information dissemination and e-consultation This report excludes • Offline farm input suppliers and farm produce marketing companies • Forward integrated online grocery companies which don’t source their total or partial inventory directly from farms • Agriculture news websites and other digital media companies • Sector agnostic FinTech platforms • The report contains equity as well as debt financing rounds. The scope of this report includes equity as well as debt funding received by the companies. Disclaimer: The information and data in the report is based on global developments tracked in the sector till May 23, 2017. This is to categorically state that any events and relevant developments after the said date will not reflect in the report. 4
  • 5. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 5 Contents
  • 6. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. 26 38 62 75 127 224 153 0 50 100 150 200 250 2010 2011 2012 2013 2014 2015 2016 #ofCompanies YoY – Number of companies founded 6 Agrostar YMT.com FarmDrop Cloud Farm Meicai Nongfadai Foodstock Farmers Market Treedom AgLocal Mercaris Bicaijia GrubMarket Dachuwang Crofarm
  • 7. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Large Upcoming Sectors # of Companies Founded Average Age # of Companies Funded Business Model Total Funding Example 52 Jan-2014 20 Finance > Credit $161M ProducePay 2014, Los Angeles 38 Sep-2013 6 Supply Chain > Farm Produce > Crops > B2C > Marketplace $495K limakilo.id Limakilo 2016, Jakarta 100 Jul-2013 14 Supply Chain > Farm Produce > Crops > B2C $6M SiembraViva 2013, Medellin 33 Feb-2013 13 Supply Chain > Farm Produce > Crops > B2B > E-Distributor $26M crofarm.com Crofarm 2016, Delhi 64 Jun-2012 18 Supply Chain > Farm Input > Crops > Marketplace $32M ync365.com Cloud Farm 2013, Beijing 56 Jun-2012 23 Supply Chain > Farm Produce > Horizontal > B2B > Marketplace $34M efresh.com EFresh.com 2009, Rotterdam 32 Jun-2012 12 Supply Chain > Farm Produce > Meat and Seafood $50M AgLocal 2011, Mission 228 May-2012 52 Supply Chain > Farm Produce > Crops $80M Azahar Coffee 2010, D.c. 7
  • 8. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Large Upcoming Sectors # of Companies Founded Average Age # of Companies Funded Business Model Total Funding Example 424 Feb-2012 116 Supply Chain > Farm Produce $533M horizongb.com.au Horizon Grain Brokers 2015, Mildura 47 Jan-2012 14 Supply Chain > Farm Produce > Horizontal > B2C $87M Tony's Farm 2009, Shanghai 140 Sep-2011 47 Supply Chain > Farm Produce > Horizontal $402M Meicai 2014, Beijing 38 Sep-2011 12 Supply Chain > Farm Produce > Horizontal > B2C > Marketplace $48M grubmarket.com GrubMarket 2014, Scottsdale 93 Aug-2011 33 Supply Chain > Farm Produce > Horizontal > B2B $315M Foodstock Farmers Market 2016, Lagos 125 May-2011 37 Supply Chain > Farm Produce > Crops > B2B $74M Ninjacart 2015, Bangalore 100 Feb-2011 14 Agronomy Platform > Crops > Information Dissemination $12M agri8.io Agri8 2016, 82 Jan-2011 23 Supply Chain > Farm Produce > Crops > B2B > Marketplace $48M Easy Flower 2014, Beijing 8
  • 9. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Large Upcoming Sectors # of Companies Founded Average Age # of Companies Funded Business Model Total Funding Example 29 Jan-2008 3 Supply Chain > Farm Input > Crops > Listing Platform $15K Agrihub 2016, Bangalore 184 Jan-2007 34 Supply Chain > Farm Input > Crops $47M Yagro 2015, Cambridge 15 Aug-2006 8 Supply Chain > Farm Produce > Horizontal > B2B > E-Distributor $280M Meicai 2014, Beijing 91 Nov-2002 13 Supply Chain > Farm Input > Crops > E- Distributor $16M Agrostar 2010, Pune 9
  • 10. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Niche Upcoming Sectors # of Companies Founded Average Age # of Companies Funded Business Model Total Funding Example 10 Jan-2015 1 Agronomy Platform > Crops > Information Dissemination > P2P $3M wefarm.org WeFarm 2015, London 21 Jun-2014 6 Supply Chain > Farm Input > Crops > Marketplace > Equipment Rental $3M trringo.com Trringo 2016, Mumbai 9 May-2014 2 Finance > Credit > Livestock $5M vestifarm.com Vestifarm 2016, Jakarta 20 Jan-2014 8 Finance > Credit > Horizontal $36M farmfolio.net Farmfolio 2015, Medellin 17 Nov-2013 8 Finance > Credit > Crops $118M nongfadai.com Nongfadai 2015, Shenzhen 7 Aug-2013 1 Supply Chain > Farm Produce > Meat and Seafood > B2C > E-Distributor $14M licious.in Licious 2015, Bangalore 9 Feb-2013 2 Supply Chain > Farm Produce > Horizontal > B2C > E-Distributor $39M tonysfarm.com Tony's Farm 2009, Shanghai 14 Jan-2013 3 Supply Chain > Farm Produce > Meat and Seafood > B2C $18M HooftyMatch 2012, North Olmsted 10
  • 11. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Niche Upcoming Sectors # of Companies Founded Average Age # of Companies Funded Business Model Total Funding Example 7 Jan-2013 3 Agronomy Platform > Crops > Pricing Tool $3M Mercaris 2012, Chicago 19 Jun-2012 5 Supply Chain > Farm Produce > Livestock Animals > B2B $666K Farmia 2014, Sofia 16 Feb-2012 9 Supply Chain > Farm Produce > Meat and Seafood > B2B > Marketplace $32M ThePoultryExchange 2015, College Station 12 Nov-2005 2 Supply Chain > Farm Input > Livestock $65K Minneapolis Biomass Exchange 2009, Minneapolis 11
  • 12. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 12 Contents
  • 13. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. YoY – Number of Rounds and Total Funding $5M $11M $29M $5M $4M $34M $171M $335M 1 5 4 17 19 26 61 77 0 18 36 54 72 90 0 80 160 240 320 400 2009 2010 2011 2012 2013 2014 2015 2016 #ofRounds FundingAmountin($M) 13
  • 14. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. YoY – Number of Rounds by Stage 3 13 17 14 36 41 1 2 10 24 28 1 1 1 2 0 16 32 48 64 80 2011 2012 2013 2014 2015 2016 #ofRounds Seed Early Late 14
  • 15. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. YoY – Funding by Stage $5M $4M $8M $14M $19M$29M $26M $157M $114M $200M 0 70 140 210 280 350 2011 2012 2013 2014 2015 2016 TotalFundingin($M) Seed Early Late 15
  • 16. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Average Ticket Size – Early Stage $0.5M $0.4M $0.5M $0.5M $1.0M$1.6M $8.1M $7.5M $29.0M $20.0M $25.3M $12.0M 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 2011 2012 2013 2014 2015 2016 FundingAmountin($M) Seed Series A Series B 16
  • 17. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Company Funding Amount Round Name Date Investors meicai.cn Meicai (Beijing, 2014) $200M Series D Jun-2016 Undisclosed kesucorp.com KesuCorp (Hangzhou, 2014) $23M Series A Jun-2016 Undisclosed gfresh.com Gfresh (Shanghai, 2014) $20M Series A Nov-2016 River Hill Capital, Legend Capital grubmarket.com GrubMarket (Scottsdale, 2014) $20M Series B Aug-2016 Sound Ventures, Global Founders Capital, GGV Capital, Fosun International, Danhua Capital nongfenqi.com Nongfenqi (Nanjing, 2014) $14M Series B Jan-2017 Bertelsmann Asia Investment Fund, Source Code Capital, ZhenFund, Shunwei Capital Partner, Future Capital, Sinolink Securities haishangxian.cn Haishangxian (Ningbo, 2015) $10M Series B Apr-2017 AirTAC, Shunwei Capital Partner agrostar.in Agrostar (Pune, 2010) $10M Series B Mar-2017 Accel Partners, IDG Ventures India, Aavishkaar licious.in Licious (Bangalore, 2015) $10M Series B Mar-2017 Mayfield, Sistema, 3one4 Capital 17 Top investments in last one year
  • 18. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Company Funding Amount Round Name Date Investors foodstock.com.ng Foodstock Farmers Market (Lagos, 2016) $9M Series A Dec-2016 farmdrop.com FarmDrop (London, 2012) $9M Series A Apr-2017 Atomico producepay.com ProducePay (Los Angeles, 2014) $7M Series A Mar-2017 Coventure, Menlo Ventures, Arena Ventures, Red Bear Angels, Social Leverage farmlead.com FarmLead (Saskatoon, 2013) $7M Series A Mar-2017 Monsanto, Avrio Ventures, MaRS IAF, Serra Ventures nongfadai.com Nongfadai (Shenzhen, 2015) $6M Series A Jul-2016 ninjacart.in Ninjacart (Bangalore, 2015) $6M Series B Apr-2017 Accel Partners, Qualcomm Ventures, M and S Capital Partners zhaonongzi.com Zhaonongzi (Shenzhen, 2014) $5M Series A Jun-2016 ZhenShun Fund, Qiming Venture Partners planet-table.com Planet Table (Tokyo, 2014) $4M Series B Sep-2016 Genuine Startups, Mistletoe 18 Top investments in last one year
  • 19. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Company Funding Amount Round Name Date Investors rmlglobal.com Reuters Market Light (Mumbai, 2007) $4M Series B Jan-2017 IvyCap Ventures aggrigator.com Aggrigator (Palo Alto, 2015) $3M Series A Apr-2017 Undisclosed tradiv.com Tradiv (Boulder, 2014) $3M Series A May-2016 Undisclosed yzyy365.com Yzyy365 (Beijing, 2015) $3M Seed Apr-2017 Undisclosed treedom.net Treedom (Florence, 2010) $3M Seed Mar-2017 Club Deal AG, Rancilio Cube, Banca Sella Holding harvestport.com HarvestPort (San Francisco, 2013) $3M Series A Mar-2017 Cultivian Sandbox, Taylor Farms producepay.com ProducePay (Los Angeles, 2014) $3M Seed Jun-2016 Menlo Ventures, Arena Ventures, Coventure, Red Bear Angels, Social Leverage foodspoileralert.com Spoiler Alert (Boston, 2015) $3M Seed Nov-2016 Acre Venture Partners, Valley Oak Investments, LaunchCapital, Fresh Source Capital, FTW Ventures 19 Top investments in last one year
  • 20. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Company Funding Amount Round Name Date Investors farmfolio.net Farmfolio (Medellin, 2015) $2M Series A Oct-2016 Undisclosed fullharvest.com Full Harvest (San Francisco, 2015) $2M Seed Apr-2017 BBG Ventures, Impact Engine, Wireframe Ventures, Astia, Radicle jumbotail.com Jumbotail (Bangalore, 2015) $2M Seed Jul-2016 Nexus Venture Partners wefarm.org WeFarm (London, 2015) $2M Seed Nov-2016 LocalGlobe crofarm.com Crofarm (Delhi, 2016) $2M Seed Jul-2016 Pravega Ventures okguo.com Okguo (Guangzhou, 2015) $1M Seed Apr-2017 Thick stone capital arcviewgroup.com The Arcview Group (San Francisco, 2010) $1M Seed May-2016 Undisclosed merakisan.com MeraKisan (Bangalore, 2014) $1M Seed Sep-2016 Mahindra Agri Solutions 20 Top investments in last one year
  • 21. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Company Funding Amount Round Name Date Investors azaharcoffee.com Azahar Coffee (D.c., 2010) $1000K Seed Nov-2016 Undisclosed tokken.com Tokken (Denver, 2016) $750K Convertible Debt Sep-2016 Undisclosed tokken.com Tokken (Denver, 2016) $560K Convertible Debt Jan-2017 Undisclosed mercaris.com Mercaris (Chicago, 2012) $506K Series A Sep-2016 Undisclosed yagro.com Yagro (Cambridge, 2015) $500K Seed Dec-2016 Undisclosed ugaoo.com Ugaoo (Pune, 2015) $447K Seed Sep-2016 Undisclosed freshworld.in FreshWorld (Bangalore, 2013) $434K Angel Aug-2016 Indian Angel Network supplybunny.com SupplyBunny (Petaling Jaya, 2016) $300K Seed Aug-2016 Gobi Partners 21 Top investments in last one year
  • 22. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Funnel view of Sector Percent of Previous 23% 26% 39% 11 4 20 51 197 863 0 200 400 600 800 1000 M&A & IPO Late Series B Series A Funded Founded # of Companies 22
  • 23. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 23 Contents
  • 24. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Most Active Investors in Sector 4 3 3 3 3 3 3 3 3 3 0 1 2 3 4 5 ZhenFund East Ventures Legend Capital Mumbai Angels Shunwei Capital Partner Techstars VTF Capital Wayra Y Combinator ZhenShun Fund TotalNumberofCompanies 24 Meicai iGrow GrubMarket Vahdam Teas Nongfenqi Spoiler Alert Tealet WeFarm GrubMarket Easy Flower Nongfenqi Limakilo Gfresh Truce Easy Flower Provender Find Veggies FruitBull WorldCover Zhaonongzi
  • 25. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Where are Top Investors investing 25
  • 26. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Top Investor by Stage of Entry 26
  • 27. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 27 Contents
  • 28. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Date Company Acquirer Deal size Overview Total Funding Mar-2017 thompson-morgan.com Thompson (Ipswich, 1855) bvg-group.co.uk Undisclosed Online and offline platforms retailing seeds and plantlets for urban cultivation Funded Jan-2017 agri-business.fr AgriBusiness.fr (Roubaix, 2008) sandhills.com Undisclosed Digital listing platform for used agri equipment and a digital magazine NA Aug-2016 euxtongroup.co.uk Euxton Group (Bath, 2013) foresightgroup. eu $3.6M Online retailer of horticulture plants Funded Jul-2016 cannabase.io Cannabase (Denver, 2013) helixtcs.com Undisclosed Online platform for cannabis products wholesale NA 28 Major Acquisitions in last one year
  • 29. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 29 Contents
  • 30. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. May 2017Tracxn BlueBox : AgriTech 4400+ companies in the sector, 600+ funded in last 5 years, $2.2b invested in 2016/17 30
  • 31. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.31 850+ companies in the sector, 120+ funded in last 5 years, $425M invested in 2016/17 May 2017Tracxn BlueBox : Market Linkages – Deep Dive
  • 32. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Top Business Models by Funding $579M $92M $13M 0 140 280 420 560 700 Supply Chain Finance Agronomy Platform TotalFundingin($M) 32 Avg. Age Aug-10 Jan-14 Jan-11 #Cos. 671 62 129 Meicai KesuCorp Reuters Market Light Tony's Farm Nongfadai Mercaris
  • 33. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.33 Supply Chain – Business Model Description
  • 34. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Supply Chain – Key Trends 34
  • 35. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.35 Supply Chain – Most Funded Companies
  • 36. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.36 Finance – Business Model Description
  • 37. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Finance – Key Trends 37
  • 38. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.38 Finance – Most Funded Companies
  • 39. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.39 Agronomy Platform – Business Model Description
  • 40. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Agronomy Platform – Key Trends 40
  • 41. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.41 Agronomy Platform – Most Funded Companies
  • 42. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 42 Contents
  • 43. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.43 Interesting Unfunded Companies Company Overview Business Model vestifarm.com Vestifarm (2016, Jakarta) Platform for crowdfunding animal rearing Finance > Credit > Livestock agri8.io Agri8 (2016) Chat bots for farmers Agronomy Platform > Crops > Information Dissemination orda.org.za Orda (2016, Caledon) Online platform for animal mating software Agronomy Platform > Livestock > Information Dissemination comparateuragricole.com Comparateur Agricole (2016, Chateaudun) Online platform for farmers to find farm input suppliers and to market their products digitally Supply Chain > Horizontal > Crops > B2B > Marketplace trringo.com Trringo (2016, Mumbai) Mobile based app offering farming equipment on rent Supply Chain > Farm Input > Crops > Marketplace > Equipment Rental ajaoko.com.ng Ajaoko (2016, Jos) Digital market linkage platform for Nigerian farmers Supply Chain > Horizontal > Horizontal > B2B > Marketplace groulatam.com Grou (2016, Bogota) Online marketplace connecting farms with businesses Supply Chain > Farm Produce > Crops > B2B > Marketplace seedwiz.com SeedWiz (2015, Tel Aviv) Digital agronomy platform Agronomy Platform > Crops > Information Dissemination Curated list of companies by the sector analyst are defined as Interesting
  • 44. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.44 Interesting Unfunded Companies
  • 45. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.45 Interesting Seed Companies
  • 46. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.46 Interesting Seed Companies
  • 47. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.47 Interesting Series A Companies
  • 48. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.48 Interesting Series A Companies
  • 49. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.49 Interesting Series B Companies
  • 50. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.50 Interesting Series B Companies
  • 51. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.51 Interesting Late Stage Companies
  • 52. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.52 Top Funded Deadpooled Companies
  • 53. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 53 Contents
  • 54. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Useful Links Slide Title Content Platform Link List of All Companies in readable format Companies Link Large Upcoming Sectors Entrepreneur Activity Link Niche Upcoming Sectors Entrepreneur Activity Link Top investments in last one year Investment Trend Link Major Acquisitions in last one year Exit Outlook - Acquisitions Link Supply Chain – Most Funded Companies Sub Sector Understand Link Finance – Most Funded companies Sub Sector Understand Link Agronomy Platform – Most Funded Companies Sub Sector Understand Link Market Linkages – Most Funded Companies Sub Sector Understand Link Top Funded Deadpooled Companies Companies Link 54
  • 55. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.55
  • 56. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 56 Contents
  • 57. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.57 Agriculture Market Linkages – List of Companies Supply Chain Finance Agronomy Platform 197 FUNDED COMPANIES AND 666 UNFUNDED COMPANIES COVERS THE FOLLOWING SECTORS
  • 58. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.58 Supply Chain (1/84) Company Overview Business Model Total Funding paytm.com Aquacultur Fischtechnik (2015, Nienburg) Dealer and supplier of equipment for commercial aquaculture Farm Input > Aquaculture > E- Distributor FishFindersDirect (2009, Sacramento) Online retail of fish finders Farm Input > Aquaculture > E- Distributor Fresh By Design (2002, Moss Vale) Consultation and supplier of aquaculture infrastructure, equipment and consumables Farm Input > Aquaculture > E- Distributor IronFish (2011, Victoria) Listing platform of the infrastructure products and services providers for aquaculture and fishing companies Farm Input > Aquaculture > Listing Platform Aquall (2015, Hyderabad) Marketplace for aquaculture farmers Farm Input > Aquaculture > Marketplace AquaBrahma (2015, Kakinada) Marketplace mobile app for aquaculture inputs Farm Input > Aquaculture > Marketplace AQmarket (2014, Puerto Varas) B2B marketplace for aquaculture farmers to procure farm input products Farm Input > Aquaculture > Marketplace Yuyuyu (2012, Wuxi) Online platform for buying products needed for pisciculture and trading Farm Input > Aquaculture > Marketplace Go to BM List >> Finance
  • 59. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.59 Supply Chain (2/84) Company Overview Business Model Total Funding paytm.com Agrostar (2010, Pune) m-commerce for agri-inputs Accel Partners, Aavishkaar, IDG Ventures India, Intellecap Impact Investment Network Farm Input > Crops > E- Distributor $14.00M Bamboo Pipeline (2001, Hollywood) Wholesaler of Nursery Plants & Trees Online Farm Input > Crops > E- Distributor $1.25M Ugaoo (2015, Pune) Online retail for gardening and related accessories Farm Input > Crops > E- Distributor $447.00K Cultivation Technology (2015, Irvine) Indoor farming systems and LED lights for cultivation of legal cannabis in USA Farm Input > Crops > E- Distributor $10.00K Agrimart India (2017, Bangalore) Online retailer of agriculture supplies Farm Input > Crops > E- Distributor Gramophone (2016, Indore) Agri inputs supplier Farm Input > Crops > E- Distributor AgriBegri (2016, Ahmedabad) Online platform for farmers to buy farm input products Farm Input > Crops > E- Distributor Agrowala (2016, London) Online platform for farmers to buy farm input products Farm Input > Crops > E- Distributor Go to BM List >> Finance
  • 60. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.60 Supply Chain (3/84) Company Overview Business Model Total Funding paytm.com Splendour Seeds (2016, Pollachi) Online platform for small farmers and gardeners to buy seeds Farm Input > Crops > E- Distributor Urban Vine (2016, Illinois City) Online retail of urban farming input products and content Farm Input > Crops > E- Distributor AgriShop (2016, Thane) Online platform for farmers to procure farm input products Farm Input > Crops > E- Distributor Vuon Xanh 360 (2016, Hanoi) Online retail of infrastructure for indoor agriculture Farm Input > Crops > E- Distributor Kuza (2016, Nairobi) Farming practice education and farm input kits Farm Input > Crops > E- Distributor VezaMart (2016, Vadodara) Online and mobile commerce platform for farmers to procure farm input Farm Input > Crops > E- Distributor Saral Agro (2016, Gandhinagar) Online store for agricultural inputs and machinery Farm Input > Crops > E- Distributor SeedBasket (2016, Hyderabad) Online platform for farmers and gardeners to buy seeds Farm Input > Crops > E- Distributor Go to BM List >> Finance
  • 61. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.61 Supply Chain (4/84) Go to BM List >> Finance
  • 62. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.62 Supply Chain (5/84) Go to BM List >> Finance
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  • 139. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.139 Supply Chain (82/84) Go to BM List >> Finance
  • 140. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.140 Supply Chain (83/84) Go to BM List >> Finance
  • 141. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.141 Supply Chain (84/84) Go to BM List >> Finance
  • 142. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.142 Finance (1/8) Company Overview Business Model Total Funding paytm.com Budidaya Ku (2016, Samarinda) Crowd funding investment platform for fish cultivation Credit > Aquaculture Iwak (2015, Yogyakarta) Fisheries crowdfunding platform Credit > Aquaculture Growpal (2015, Surabaya) Crowdfunding in agriculture projects for revenue sharing Credit > Aquaculture Nongfadai (2015, Shenzhen) Platform for P2P agricultural loans Credit > Crops $21.47M Nongfenqi (2014, Nanjing) Online purchase finance platform for farmers to buy agricultural equipment ZhenFund, Shunwei Capital Partner, Sinolink Securities, Yonghua Capital, Bertelsmann Asia Investment Fund, Source Code Capital, Future Capital Credit > Crops $14.47M ProducePay (2014, Los Angeles) Platform for real time tracking of produce movement and arrangement of collateral and loans Dorm Room Fund, Menlo Ventures, Cornell eLab, QueensBridge Venture Partners, Social Leverage, Coventure, Wonder Ventures, Arena Ventures, Red Bear Angels, TYLT Ventures Credit > Crops $9.50M The Arcview Group (2010, San Francisco) Cannabis Investing Network Credit > Crops $1.42M Supply Chain << Go to BM List >> Agronomy Platform
  • 143. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.143 Finance (2/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 144. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.144 Finance (3/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 145. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.145 Finance (4/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 146. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.146 Finance (5/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 147. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.147 Finance (6/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 148. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.148 Finance (7/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 149. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.149 Finance (8/8) Supply Chain << Go to BM List >> Agronomy Platform
  • 150. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.150 Agronomy Platform (1/17) Company Overview Business Model Total Funding paytm.com Hurudza Africa (2015, Harare) Mobile-based platform for agronomy information dissemination and other digital market linkages Samriddhi Knowledge Centre (2015, Mumbai) Online platform for agronomy information dissemination Agrocom Software Technologies (2006, Mumbai) ICT services for agri-enablers and farmers. Aqua App (2016, Hyderabad) Mobile application for dissemination of agronomic information related to aquaculture Aquaculture > Information Dissemination $100.00K Reuters Market Light (2007, Mumbai) Digital agronomy platform for information dissemination to farmers IvyCap Ventures Crops > Information Dissemination $4.31M Yzyy365 (2015, Beijing) Online platform for agricultural related queries Crops > Information Dissemination $2.91M Grow the Planet (2011, Roncade) Videos to create organic gardens H-FARM Ventures, Veneto Sviluppo, H-Farm Crops > Information Dissemination $564.00K 8Villages (2011, Singapore) Marketing solution for companies in agribusiness IMJ Investment Partners Crops > Information Dissemination $150.00K Finance << Go to BM List
  • 151. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.151 Agronomy Platform (2/17) Company Overview Business Model Total Funding paytm.com Smart Living Studios (2009, Lake) SaaS tool to track and manage growth of organic vegetables Crops > Information Dissemination $128.00K AgTech Tools (2017, Seattle) Content aggregation and data analytics to provide information services for the agriculture industry Crops > Information Dissemination CropInfo Information (2016, Mumbai) App for information on crops in India Crops > Information Dissemination AgroIn (2016, Mumbai) Online market linkages platform Crops > Information Dissemination Agmarknet (2016, Delhi) Online portal for information sharing of agricultural commodities Crops > Information Dissemination Precision Ag for Development (2016 ) Digital platform for agronomic information dissemination and information aggregation Crops > Information Dissemination Bioline App (2016, Rayleigh) Mobile application for the dissemination of agronomic advisory related to integrated pest management in farms Crops > Information Dissemination Impact Terra (2016, Yangon) Mobile-based platform for agronomy information dissemination and other digital market linkages Crops > Information Dissemination Finance << Go to BM List
  • 152. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.152 Agronomy Platform (3/17) Finance << Go to BM List
  • 153. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.153 Agronomy Platform (4/17) Finance << Go to BM List
  • 154. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.154 Agronomy Platform (5/17) Finance << Go to BM List
  • 155. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.155 Agronomy Platform (6/17) Finance << Go to BM List
  • 156. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.156 Agronomy Platform (7/17) Finance << Go to BM List
  • 157. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.157 Agronomy Platform (8/17) Finance << Go to BM List
  • 158. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.158 Agronomy Platform (9/17) Finance << Go to BM List
  • 159. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.159 Agronomy Platform (10/17) Finance << Go to BM List
  • 160. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.160 Agronomy Platform (11/17) Finance << Go to BM List
  • 161. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.161 Agronomy Platform (12/17) Finance << Go to BM List
  • 162. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.162 Agronomy Platform (13/17) Finance << Go to BM List
  • 163. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.163 Agronomy Platform (14/17) Finance << Go to BM List
  • 164. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.164 Agronomy Platform (15/17) Finance << Go to BM List
  • 165. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.165 Agronomy Platform (16/17) Finance << Go to BM List
  • 166. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.166 Agronomy Platform (17/17) Finance << Go to BM List
  • 167. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 167 Contents
  • 168. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.168 Team Ritesh Agrawal Senior Analyst, Agriculture Practice Pradyumna Murhar Lead Analyst, Agriculture Practice
  • 169. Agriculture Market Linkages – July 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.169
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