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A Complete Guide To The Best Times To Post On Social Media (And More!)

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Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.

Publicada em: Mídias sociais, Tecnologia
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A Complete Guide To The Best Times To Post On Social Media (And More!)

  1. 1. A Complete Guide To The Best Times To Post On Social Media (And More!) TrackMaven
  2. 2. Twitter When to post on
  3. 3. TrackMaven Days Most Brands Tweet Most brands tweet during the work week.   ‣ Peak: Thursday (17.4% of Tweets posted) ‣ There is a significant drop over the weekends
  4. 4. TrackMaven The majority of tweets are posted during the work week from 9AM to 6PM. ‣ Peak: 12PM-1PM  (8.01% of Tweets posted) Times Most Brands Tweet
  5. 5. TrackMaven Most Effective Day to Tweet Tweets receive the most retweets on Sundays ‣ Tweets on Sundays received on average 0.168 retweets
  6. 6. TrackMaven Tweets get the most Retweets at night (EST) ‣ Tweets sent out from  10-11pm  receive  0.194 retweets  on average. Most Effective Times To Tweet
  7. 7. Content Marketing When to
  8. 8. TrackMaven Most brands publish blogs during the work week (87%) Days Most Brands Blog 1. Tuesday & Wednesday (tied): 18% of all posts published 3. Thursday : 17.9% 4. Monday: 17.2% 5. Friday: 15.9%
 6. Sunday: 6.8% 7. Saturday: 6.3%
  9. 9. TrackMaven Times Most Brands Blog Most brands publish blogs while at work from 9AM to 6PM EST Peak: 11AM-Noon (6.53%)
  10. 10. TrackMaven Most Effective Day To Publish Blogs Blog posts are more effective on Weekends ‣ The 13% of posts published on weekends rake in the most social shares ‣ Blogs posted on Saturdays have the greatest share of social interactions (18%)
  11. 11. TrackMaven Posts are most effective at night from 9PM-midnight EST ‣Blogs posted between 10-11PM see the most interactions ‣Secondary Peaks: 4-6AM, 7-8PM, and 1-2AM Most Effective Time To Publish Blogs
  12. 12. TrackMaven Instagram When to post on
  13. 13. TrackMaven Times Most Brands Post Videos Most brands post videos on a normal distribution ‣ Most Popular Time To Post: 2-3 PM EST
  14. 14. TrackMaven Picture posting on Instagram also occurs on a normal distribution, with most posts occurring during the day   ‣ Peak: 2-3 PM EST (1800 pictures posted) Times Most Brands Post Photos
  15. 15. TrackMaven Videos get the most interactions on Instagram during the off- hours from 9pm-8am EST (It seems people will look at pictures while at work, but not videos) Most Effective Time To Post Videos
  16. 16. TrackMaven You should post pics: Whenever you want!   ‣ Overall photo effectiveness is consistent no matter the time of day! Most Effective Time To Post Photos
  17. 17. TrackMaven Most Effective Days To Post Although most people post during the week (with a peak on Thursdays), normalized effectiveness is fairly consistent no matter what day you post, with a slight peak on Mondays
  18. 18. TrackMaven Email When to
  19. 19. TrackMaven Most brands send emails during the workweek   ‣ Peak: Thursday (18.8% of emails sent) ‣ There is a huge drop in email during the weekend Days Most Brands Email
  20. 20. TrackMaven Most brands send email while they’re at work from 9AM to 6PM EST. There are significantly fewer emails sent at night. ‣ Peak: 11-12pm (10.78% of emails sent) ‣ Second Peak: 4-5pm (5.81% of emails sent) Times Most Brands Email
  21. 21. TrackMaven Your email is most likely to be read during the workweek   ‣ Highest Email Opens: Wednesdays and Thursdays ‣ Unsurprisingly, there is a large drop in emails opened during the weekend Source: MailChimp Most Effective Days To Email
  22. 22. TrackMaven Your email is most likely to be read in the afternoon ‣ Most people check email after lunch ‣ Best time to send emails: 2-5pm Source: MailChimp Most Effective Times To Email
  23. 23. TrackMaven Facebook When to post on
  24. 24. TrackMaven Facebook interactions skyrocket on the weekends ‣ Although most people post during the week, interactions per post increase steadily over the weekends ‣ Post published on Sundays have the greatest interactions per post (2.72) Most Effective Days To Post
  25. 25. TrackMaven Posts published at night get the most interactions ‣ Interactions per post increases steadily after 9 pm EST, but decreases sharply after 1am. It remains fairly constant during the work day. ‣ Posts published between 12-1AM are most effective, with a normalized effect of 2.76 average interactions per post. Most Effective Times To Post
  26. 26. TrackMaven Conclusions
  27. 27. TrackMaven For almost every channel, most people post during the workweek. The largest volume of posts typically falls on Thursdays and during work hours, with a peak at around lunch time. ! To maximize your reach, try posting in the evening and on the weekends, when people interact most with their social networks. ! The exception is email, which most people check during the workweek. In General…
  28. 28. TrackMaven Peaks In Interactions Twitter Blogs Instagram Email Facebook Peak Day Sunday Saturday Monday Wed. and Thurs. Sunday Peak Time 10-11 PM 10-11 PM Photos: anytime! Videos: 9PM-8AM 2-5 PM 12-1 AM
  29. 29. TrackMaven ‣ The Retweet Report ! ‣ The Colossal Content Marketing Report ! ‣ The Stagnant State of Email Data Report ! ‣ The Fortune 500 Instagram Report ! ‣ The Marketing Maven’s Guide to Facebook Like Our Data? Download the full reports here: