This music video by Chase and Status featuring Plan B is for the song "End Credits" from the film Harry Brown. The video portrays street violence and gang activity in cities through scenes from the film intercut with Plan B. It aims to show viewers how this lifestyle can harm those involved. As both a Drum and Bass song and video, it targets young adults while representing urban youth culture in a stereotypical way through its imagery of violence and crime.
2. Reasons why I like it
• I like this song because name End Credits has
no lyrical resemblance to the song, it is called
End Credits cause it is played in the end
credits of Harry Brown
• I like this video because its trying to explain
about the violence in City’s and how street
crime harms the people who do it.
3. Analysis of key concepts
• I think that this video is a clever video as it is a
video about a film (Harry Brown) that the singer
(Plan B) has recently been in. The movie like the
music video is about trying to stop street violence
and gang related violence.
• In the video Plan B is seen a lot in the background
of the video. For example when he is in the alley
with his women he looks over his shoulder and
you think that he see’s himself, this is clever as it
shows a concept that his memory is haunting
himself.
4. Institution
• It is created by Chase and Status and Plan B.
They are both quite mainstream bands,
especially in the Drum and Bass industry. The
video is created very well as it has actual
movie clips in it from Harry Brown, but chase
and status has edited the clips that they were
given and put the Plan B singer into the video.
This makes the video look very interesting and
professional.
5. Genre
• The Genre of this music video is Drum and Bass.
• Chase and Status produce Drum and Bass which
is very popular with young adults and ravers. And
when they produce a music video they usually try
to portray different concepts like street violence,
or domestic violence like in there other video
“Chase and Status – Time”
• Both Plan B and Chase and Status are featured in
the music video, this is unusual for Chase and
Status as they don’t usually appear in their own
videos.
6. Representation
• This music video is very stereotypical. This is
as the youth of today have been portrayed as
violent abusive hoodlums
7. Who are the target audience
• The target audience is to young adults this is
try to show them how they are being
portrayed in society and that they should stop
as they are just being seen as feral and
deviant.
8. Ideology
• The ideas behind the concepts of the video
are that you see the youth of today being very
violent and abusive. The video is filmed in a
city so is trying to portray city life, and gang
related violence in city’s.
9. Narrative
• I think that the slow motion shot at the start of
the video is very clever as it builds up the
suspense to the drop in the song. I also think its
clever cause as it is building up for the song to
drop he is falling and drops to the floor a few
beats before he starts to sing so is a kind of
anticlimax.
• I think that the way that they incorporate
samples from sirens and voice clips in the music
video. Its clever because it is in time with the
song, fits in well and sets the scene in the video.