What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
2. What is WeChat?
MAU: monthly active user accounts: 650 Mio
An app you've probably never heard of is the
most important social network in
China
WeChat launched in 2011
3. What is WeChat?
Users shop: 83% of WeChat users made a
purchase online last month.
Users listen: 78% use WeChat to find
information – big time opportunity to build brand
awareness.
&
4. WeChat in Europe?
Social Media Experts:
Learn about cool features
Agencies:
Understand the China market
Tourism:
Chinese travellers love to use their
WeChat during their trips
10. Come to our event on March 22nd
“Why 650m+ Chinese love Wechat.
And how you can benefit.”
TUE , March 22nd
18:00 - 20:00 Uhr (CET)
@ Werkheim Hamburg
Planckstraße 13
Hamburg 22765
11.
12. Where is WeChat? Everywhere!
Out of Home
F&B Promotion Shopping MallsBillboards & Elevator Ads
Online
13. What is WeChat?
WhatsApp
+ Facebook Timeline
+ See someone nearby to look for new guys
+ E-Commerce Shopping
+ Social Commerce
+ WeChat pay – one click payment
+ Transfer money between you and your friends
+ Scan QR Code ( You can send messages in Web Browser and download something ( QR Code ) ,
+ Scan Bar Code - Get the Price of any goods
+ Get the Street View of any place
+ Games
+ Integrated services like get a taxi, book a flight, order food, reserve a table
+ Translate messages from chinese to english
+ Incredible Amount of News Feed
+ Company mini websites
+ CRM solutions
14. Start using WeChat
You can scan
this QR code
with your
mobile phone
or open wechat.com on
your mobile browser to
download WeChat.