The goal of an Employment Branding effort is to create an image [and perception] that makes people want to work for the firm. Similarly, corporate Diversity efforts are about creating a corporate environment which allows each employee to contribute whatever he or she is capable of contributing. My unique presentation asserts that most companies have not considered incorporating Diversity into the development of their Employment Brand. When taken together, these two efforts can create a sustainable competitive advantage in the hunt and search for talent as well as laying the ground work for “Employer of Choice” designation.

1. Recommending a Strategy Ideas for Today and Tomorrow Diversity can Improve your Employment Brand* Author: John Torrance-Nesbitt, MBA *Registered with Copyrights

7. HIGH Low HIGH LOW Employment Branding Awareness Diversity/Employment Brand Awareness Matrix High Diversity Awareness Low Employment Brand Awareness Preferred State High Diversity Awareness High Employment Brand Awareness Undesirable State Low D Undesirable State Low Diversity Awareness Low Employment Brand Awareness Low Employment Brand Awareness Low Diversity Awareness High Low Diversity Awareness High Employment Brand Awareness Employment Brand Awareness