Top Rank is an online marketing agency in Mississauga, Canada. Our marketing professionals provide affordable & effective digital marketing solutions to all type of business to increase sales, leads & revenue. Our internet marketing services includes web design, development, search engine optimization (SEO), Social media marketing(SMM), PPC, ADwords & more. Contact our marketing experts to always stay ahead in the competition.

1. How To Make Your URL SEO Worthy?
Nowadays, most people avoid some elements of a winning URL that failed to get top rank in search
engines. Best URL means make things easier for Google and other search engines to get high rank of
your website. If you come across any blog, it is probable that they would have covered very few
articles on the structure of
URL’s that won't get ranked on search engines. So you should explore and make a lucrative feature in
your SEO efforts to make your online marketing profile look healthy, good and useful. Here are the
best practices that bring forth some of the common and get the optimal results of your website.
Read on to learn a few essential practices that you really need to follow to rank your website to the top.
1) Combine the non-www & www versions of the domain: These are the two major versions of your
domain that may index by the SEO. However, this is the most popular practice that can be combined in
more than one way to get the highest rank of their site. But most of the online marketing experts use
redirect (301) to point one of the versions of their site to the other. If you find redirect version is
difficult, you can specify the preferred version on Google with the help of the webmasters tools or
Canonical tag to rank your site.
2) Best readability score: One of the most aspect of the structure of a URL is the level of its
readability by the viewers and users. Accessibility is the major ranking factor and better for the search
engines that make the data signals of their usage to determine what people engage with and what not. It
is highly recommended that the URL has to be simple, easily understandable, and compelling to those
who are looking for relevant information.
3) Avoid relative and dynamic URLs: Some URL is dependent on the CMS like www.xyz.com/topic
or www.xyz.com/?p=578544 which could get ugly result. So you should go with a static URL instead
of dynamic ones that gives an ambiguous idea about the topic. Static URLs contain the keywords that
are quite user friendly and one can easily figure out about the page by just looking at the URLs name.

2. 4) Create an XML Sitemap: XML sitemap is a list of the URLs that includes in a website which is
submitted by the search engines. It shouldn’t be combined with an HTML sitemap, that can be created
for human users. It is created to serve a two purpose, i.e. search engines are able to find the pages of the
sites easily and they can use the sitemap as the reference while selecting canonical URLs on the site.
So, try these resources to optimize the URL to increase the usability of the link as well as boost the
SEO efforts. But it's not crucial for those who are ruling E-commerce stores where there are thousands
of URLs present.
We, at Top-rank, provide the most effective SEO services to attract visitors towards your websites in
Mississauga. Our SEO company represent the best possible online marketing strategies to deliver the
best result of their websites.