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SES SF 2010 - Whats Next for SEO and News

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Topher Kohan
Topher Kohan
Tecnologia
1 de 15
What's Next for SEO on News Sites August 2010 San Francisco
Hi all
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Try it now Try Soon Try Later
Video ,[object Object],[object Object],[object Object]
Video / Play On Page
Video / Play On Page 2
Video / Transcripts
Video XML Sitemaps / mRSS The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss
Semantic mark up / Microformats http://microformats.org/ Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163
User Generated Connect (UGC)
HTML 5 ,[object Object],[object Object],[object Object],[object Object],http://www.seomoz.org/ugc/7-html-5-elements-that-will-make-seo-more-enjoyable
Yahoo! / Bing
Testing! ,[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger

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SES SF 2010 - Whats Next for SEO and News

  • 1. What's Next for SEO on News Sites August 2010 San Francisco
  • 3.
  • 4.
  • 5. Video / Play On Page
  • 6. Video / Play On Page 2
  • 8. Video XML Sitemaps / mRSS The Engines use the XML Video Sitemap protocol or a mRSS feed to find the videos http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079 http://video.search.yahoo.com/mrss
  • 9. Semantic mark up / Microformats http://microformats.org/ Google and Yahoo! working on an open sources set of standard microformat markup to use on videos and interactive content http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=162163
  • 11.
  • 13.
  • 14.
  • 15. Thanks! Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger