1. Shopping centres
in Central Europe 2008
Construction market analysis and
development forecasts for 2008-2011
Publication date: October 2008
Language: English

2. www.ceeretail.com
A word from the author
“Favourable macroeconomic factors, booming retail markets and underdeveloped
shopping centre supply relative to Western Europe, have made Central Europe a very
enticing region for retail space developers. In Poland, the Czech Republic, Slovakia,
Hungary, Romania and Bulgaria shopping centres costing almost €3.0bn are expected to
open in 2008. In 2009 the outlays are expected to double.
Still the six countries of the region offer noticeably different market conditions and
channels for its further development. The Polish, Hungarian and Czech retail markets are
closest to maturity, while the Central European newcomers (Romania and Bulgaria in
particular) are seen to be some five-to-ten years behind the region's leaders, and thus
present significant opportunities for the development of modern retail space, including
shopping centres. Indeed, at present the bulk of shopping centre construction in Central
Europe is generated by Romania and Bulgaria. Nevertheless, there is still a great deal of
shopping centre construction activity in Poland. While in the first two countries shopping centre developers are at the
stage of establishing their presence, in all other Central European markets, given the mounting competition, investors
have to employ more and more sophisticated and innovative forms of retail distribution in order to attract shoppers.”
Małgorzata Machnicka, Head Retail Analyst
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3. www.ceeretail.com
PMR MarketInsight Methodology
This report was prepared using PMR's MarketInsight Methodology. PMR MarketInsight is a methodology
developed by PMR which assists in the complex preparation of industry reports. It defines the ways in which
data should be collected for such reports and outlines the methods to be used in analysing the information collected in
order to obtain a true picture of the market in question. It also contains special procedures to follow in the case of
incomplete market.
PMR MarketInsight precisely defines report content and structure. Industry reports prepared using PMR
MarketInsight are based on information from a variety of available statistical, industry (specialist press, the internet),
general and official sources as well as information from PMR's own database and primary research independently
carried out by PMR. The sources we use are individually tailored to each project. PMR MarketInsight is the result of
over 10 years of experience in conducting industry analysis on Central and Eastern European markets.
PMR
MarketInsight
M e t h o d o l o g y
3

4. www.ceeretail.com
At the end of 2008, Report description
in the largest cities
of 6 countries in Our report presents the shopping centre market in Central Europe in terms of available gross leasable
Central Europe there area (GLA) as well as existing schemes and those in the pipeline. In particular, the report covers Poland,
will be over 280 Czech Republic, Slovakia, Hungary, Romania and Bulgaria. The report also profiles important developers
and investors, as well as contractors in the region. Key coverage includes market development forecasts
shopping centers
up to 2011, as well as analysis of attractive locations in each country for further shopping schemes
of more than introduction.
10,000 m2 up
and running.
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4

5. www.ceeretail.com
Key sections Between 2007 and
2009, shopping
Executive summary centre GLA is
Macroeconomic overview and comparative analysis expected to grow
Demographics
n by some 60% in
Economic growth
n Central Europe, with
n market
Labour Bulgaria and
Retail market
n Romania growing
their supplies by
over 350% and
Comparative analysis of shopping centre market in Central Europe, 2007-2009 210%, respectively.
n size GLA and number of shopping schemes and growth, 2007-2009
Market
n development history
Market
Development drivers
n
Key trends
n
Investment market overview
n
ndevelopers/investors in Central Europe and their largest projects, prominent contractors
Major
n shopping centres in Central Europe
Largest
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5

6. www.ceeretail.com
Development forecasts for 2009-2011
In Slovakia, Bulgaria
and Romania, Shopping centre construction market forecasts, total Central Europe and particular countries
n
formats such as n investments in new shopping centres in Central Europe
Planned
factory outlets and
retail parks are
almost non-existent Country profiles (Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria)
but with the rapid Key macroeconomic,
n demographic, labour Profiles
n of important
and retail market data developers/investors
maturing of these
n of existing shopping centre market situation
Review n of important contractors
Profiles
markets, specialist
u total shopping centre gross leasable n of shopping centres saturation
Analysis
shopping centres
area (GLA) 2007-2009 in largest cities
are likely to appear
u GLA per 1,000 citizens u centre availability H1 2008
shopping
from 2010 onwards. and 2011
u total number of shopping centres
in operation 2007-2009 u largest shopping centres
u new shopping centre GLA u GLA per 1,000 citizens, H1 2008
u centre construction value
shopping and 2011
u average shopping centre GLA u the pipeline by 2011
projects in
u largest shopping centres u “white spots” identification
u largest projects in the pipeline
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6

7. www.ceeretail.com
An essential read for: Romania is in the
 top management
n and marketing departments of retail companies active or considering entry to
lead in terms of
Poland, the Czech Republic, Slovakia, Hungary, Romania or Bulgaria average GLA per
companies either already active or considering launching operations on the construction market in
n shopping mall
Central Europe launched
developers, contractors and investors
n in Central Europe.
architects and consultants interested in the Central European market.
n
This report is an invaluable resource for any company active in or considering entry to the Central
European construction or retail sectors.
see how to order
7

8. www.ceeretail.com
Selected PMR Clients:
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9. About PMR Ltd. Sp. z o.o.
PMR Publications provides reliable market intelligence for business professionals interested in
Central and Eastern European countries. Publications by PMR analyse the business climate in the
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To find out more about Poland and Central Eastern European countries please visit
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(www.retailpoland.com, www.ceeretail.com, www.russiaretail.com) and pharma
(www.pharmapoland.com).
PMR Publications is a division of PMR Ltd. (www.pmrcorporate.com), a publishing, consulting and
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Shopping centres in Central Europe 2008
Construction market analysis and development forecasts for 2008-2011
Publication date: October 2008
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