1.
Content Marketing & Advertising Course
Outlines
1. Digital Marketing
• Content Writing
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Email Automation
• Facebook Ads/Instagram Ads
• Marketing Funnel
2. E-Commerce
3. Blogging
Search Engine Optimization (SEO)
• On-Page SEO / On-Site SEO / Technical SEO
• Off-Page SEO / Off-Site SEO / Backlinks /
Link building
On-Page SEO / On-Site SEO / Technical SEO:
• Keywords Research

2.
• Content Optimization
• Meta Title Optimization
• Meta Description Optimization
Permalink Structure
URL Optimization
• Internal/External Links
• Images Alt Attributes/Tags/Text
• XML Sitemap
• Robots
• Google Search Console / Google Webmaster
Tools Setup
• Bing Webmaster Tools Setup
• Google Analytics
• Keyword Cannibalization
• OG(Open Graph) Metas
• Broken Links Fixes / Redirection
• URL Canonicalization
• Schema Markup / Structured Data
• Favicon
• Website Speed Optimization
• HTML/CSS/JS Minification
• Images Compression
• Caching etc.

3.
•
In the case of a local business who have a NAP
(Name/Address/Phone Number)
• - Geo Sitemap
• - Locations.kml
• - Microdata
Off-Page SEO / Off-Site SEO / Backlinks / Link
Building:
Types of Backlinks:
Domain Authority (DA) > 25-30
Page Authority (PA) > 25-30
Trust Flow (TF) > 25-30
Citation Flow (CF) > 25-30
• Directory Submissions
• Social Bookmarking/Sharing
• Web 2.0
• Forums Posting/Commenting
• Blog Comments

4.
• Articles Submission
• Profiles Creation
• Infographics
• Slide/PDF Sharing
• Images Sharing
• Video Sharing
• Audio Sharing
• Press Release Submission
• Blog Outreach/Guest Post
Local Business:
• Citations/Local Listings
• Reviews
Social Media Marketing Platforms:
• Facebook
• Instagram
• Twitter
• Pinterest
• LinkedIn
• YouTube
Earning Platforms:

5.
1. Fiverr. (Non-Traditional Platform)
2. Upwork (Traditional Platform)
3. Freelancer
4. People Per Hour
5. Guru.com
1.Yoast SEO
2.Rank Math
3.All In One SEO Pack