This document outlines 12 reasons why companies may not be hiring and retaining top talent for DevOps roles. These reasons include not using enough or too much cutting-edge technology, having an unappealing company culture, improperly implementing DevOps practices, lacking community presence, having non-inclusive interview processes, moving too slowly or quickly through hiring, focusing on the wrong criteria when hiring, issues with compensation levels, lacking an end goal, and potential shortcomings of the hiring managers themselves. The document suggests examining these areas to improve talent recruitment and retention.