SlideShare uma empresa Scribd logo
1 de 10
embedded ethnography:
from trenches to understanding
human-centered design lifecycle
Analyze

Design

Evaluate

Deliver

1

2

3

4

Ongoing user, stakeholder, SME and engineering collaboration

tonia m. bartz | embedded ethnography

Repeat
ethnography
the study and
systematic recording of
human races and cultures

tonia m. bartz | embedded ethnography
purpose
desire to connect

design with purpose

tonia m. bartz | embedded ethnography
preparations
training + supplies
reading + research

tonia m. bartz | embedded ethnography
environment
embedded with Marines
experienced two different
environments

tonia m. bartz | embedded ethnography
culture
acceptance + approval
teams, not individuals

tonia m. bartz | embedded ethnography
human-centered design
observation
direct interactions

tonia m. bartz | embedded ethnography
takeaways
learn more than expected
capabilities based on
cultures

tonia m. bartz | embedded ethnography
contact
Tonia M. Bartz
Senior Designer – Human Sciences

480.441.5437
tonia.bartz@gdc4s.com

tonia m. bartz | embedded ethnography

Mais conteúdo relacionado

Destaque (10)

Mbdou detsad 59
Mbdou detsad 59Mbdou detsad 59
Mbdou detsad 59
 
Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled Presentation
 
Front Cover Analysis
Front Cover AnalysisFront Cover Analysis
Front Cover Analysis
 
Annual Report - Mr. Pravin Ujjain
Annual Report - Mr. Pravin UjjainAnnual Report - Mr. Pravin Ujjain
Annual Report - Mr. Pravin Ujjain
 
відкритий показ на мо
відкритий показ на мовідкритий показ на мо
відкритий показ на мо
 
Informatica
InformaticaInformatica
Informatica
 
7 vi
7 vi7 vi
7 vi
 
Rey de la pista
Rey de la pistaRey de la pista
Rey de la pista
 
Sharp advertising
Sharp advertisingSharp advertising
Sharp advertising
 
Narendra modi matt friedman
Narendra modi matt friedmanNarendra modi matt friedman
Narendra modi matt friedman
 

Último

Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
anilsa9823
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
amitlee9823
 
2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx
suhanimunjal27
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
tbatkhuu1
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
tbatkhuu1
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
kumaririma588
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
soniya singh
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
University of Wisconsin-Milwaukee
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
aroranaina404
 

Último (20)

Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service  🧵
CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
 
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdfThe_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
The_Canvas_of_Creative_Mastery_Newsletter_April_2024_Version.pdf
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
 
2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
Best VIP Call Girls Noida Sector 44 Call Me: 8448380779
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 

Embedded Ethnography