![Index 1 Broadcasting or brokecasting? McLuhan Galaxy ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mc luhangalaxy presentation
- 1. Broadcasting or Broke-casting? Some notes on audiences and engagement McLuhan Galaxy Conference Barcelona, 23-25 May 2011 Antoni Roig Telo Universitat Oberta de Catalunya (UOC)
- 3. Broadcasting or brokecasting? McLuhan Galaxy 2
- 5. 4 Broadcasting or brokecasting? McLuhan Galaxy
- 6. 5 Broadcasting or brokecasting? McLuhan Galaxy
- 7. 6 Broadcasting or brokecasting? McLuhan Galaxy [data from the AIMC survey ‘Internet en medio de los medios’, 2010] 49,8% Consumers of both conventional TV and TV on the Internet 83,5% TV consumption on the Internet: access to content currently not available on conventional television 53,2% Most wanted content: international series
- 8. 7 Broadcasting or brokecasting? McLuhan Galaxy
- 10. 9 Broadcasting or brokecasting? McLuhan Galaxy Are you broadcasting yourself?
- 11. 10 Broadcasting or brokecasting? McLuhan Galaxy
- 13. 12 Broadcasting or brokecasting? McLuhan Galaxy Thanks for your attention [email_address] “ 200,000 people who deeply understand a product and brand are more valuable than 2 million lightly engaged” [Mike Monello, from Power to the Pixel Think Tank Report, 2010]