Brand Audit with Recommendations

4. POINTS OF PARITY POINTS OF DIFFERENCE POINTS OF DIFFERENCE ATTRIBUTES BENEFITS “FRESH & CLEAN” RELIABILITY STYLISH & SPORTY INDIVIDUALISM UPBEAT LIFESTYLE CARING & SELFLESS COLLECTIVISM FAMILY ORIENTED

5. KEY BRANDING ISSUES LESS PRESENT MORE PRESENT HIGHLY COMPETITIVE MARKET LESS LOYAL TRANSITION WEAK ASSOCIATIONS LOYAL MATURE STRONG ASSOCIATIONS

6. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS BRAND HIERARCHY BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS SOLUTIONS

8. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS INDIVIDUALITY SOPHISTICATION RELIABILITY ACTIVE BRAND VALUES

9. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS INDIVIDUALITY IT STARTS WITH YOU TAKE CARE OF YOURSELF

10. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS INDIVIDUALITY IT STARTS WITH YOU TAKE CARE OF YOURSELF

11. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS INDIVIDUALITY IT STARTS WITH YOU TAKE CARE OF YOURSELF CONQUER YOURSELF BEFORE CONQUERING THE WORLD CONQUER YOURSELF BEFORE CONQUERING THE WORLD

12. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SPORTS • EXCITEMENT & ACTIVE ASSOCIATION SCIENCE • REINFORCE RELIABILITY ASSOCIATION SOPHISTICATION • WELL GROOMED ASSOCIATION

13. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS EXTEND THE PRODUCT USE IN THE LIFE OF THE CONSUMER SPORTS • EXCITEMENT & ACTIVE ASSOCIATION SCIENCE • REINFORCE RELIABILITY ASSOCIATION SOPHISTICATION • WELL GROOMED ASSOCIATION

14.

15. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

16. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS CONVENIENCE EASIER FOR RECALL & RECOGNITION CONSISTENCY REFLECTIVE OF BRAND VALUES SECONDARY ASSOCIATIONS

17. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

18. SPORT I NEW BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

19. SPORT II NEW BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

20. SPORT III NEW BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

21. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS ORIGINAL NEW

22. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SENSITIVE NEW

23. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SILVER NEW

24. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SILVER NEW

25. SILVER BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS NEW

26. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS NEW AGE: 18-30 PLAYS SPORTS STRONG & FIT IMAGE AGE: 18+ SENSITIVE SKIN CARES ABOUT SELF-IMAGE AGE: 25-45 WORKING PROFESSIONAL TRAVELER

27.

28. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS PHARMACIES SUPERMARKETS DEPARTMENT STORES PLACE

29. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS NEW PLACE HOTSPOTS GYMS SWIMMING POOLS SKI RESORTS

30. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS VENDING MACHINES NEW PLACE

31. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS VENDING MACHINES NEW PLACE

32. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS POINT OF PURCHASE SHELVES NEW PLACE

33. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS PRICE $5.50 $0.75500ML 35ML

34. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS KIT NEW

35. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS KIT NEW IT TRAVELS WITH YOU $18

36. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS PROMOTION SPORTS CAMPAIGN SENSITIVE CAMPAIGN TRAVELS WITH YOU CONQUER YOURSELF 1. SOPHISTICATION 2. SCIENCE 3. ACTIVE LIFESTYLE

37. NEW ACTIVE LIFESTYLE + ENGAGEMENT BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

38. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS NEW SCIENCE + EMPOWERMENT

39. NEW SOPHISTICATION + LOYALTY BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

40.

41. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING 1. CEMENT SOPHISTICATION + ACTIVE ASSOCIATION 2. TARGET SPORT USERS SPORTS CAMPAIGN GOALS

42. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING 1. CEMENT ACTIVE ASSOCIATION 2. TARGET SPORT USERS SPORTS CAMPAIGN

43. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SAMPLES ON SLOPES NIVEA AFTER-SKI PARTIES SKI PROMOTION

44. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SAMPLES AT POOLS NIVEA POOL PARTIES SWIM PROMOTION

45. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SKI & SWIM COMPETITIONS MONTREAL IMPACT SOCCER SPONSORSHIPS

46. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING 1. CEMENT SOPHISTICATION + ACTIVE ASSOCIATION 2. TARGET SILVER USERS IT TRAVELS WITH YOU CAMPAIGN GOALS

47. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING 1. CEMENT SOPHISTICATION 2. TARGET SILVER USERS IT TRAVELS WITH YOU CAMPAIGN

48. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING STEP 1: NATURAL CLEAN CONTEST IT TRAVELS WITH YOU CAMPAIGN ENGAGE

49. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING STEP 1: NATURAL CLEAN CONTEST IT TRAVELS WITH YOU CAMPAIGN ENGAGE BOOTHS AT AIRPORTSINTERACTSTEP 2:

50. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS IT TRAVELS WITH YOU CAMPAING STEP 1: NATURAL CLEAN CONTEST IT TRAVELS WITH YOU CAMPAIGN ENGAGE BOOTHS AT AIRPORTSINTERACTSTEP 2: BANNERREMINDSTEP 3:

51. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SENSITIVE CAMPAIGN SENSITIVE

52.

53. CHALLENGE TRIUMPH ACTIVE 3-IN-1 SHOWER GELS ADRENALINE DEODORANT NIVEA MEN IT STARTS WITH YOU SPORT LINE BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS ACTIVE LIFESTYLE RELIABILITY SPORT

54. MODEL OF EXCELLENCE ACTIVE LIFESTYLE LEADERSHIP MOTIVATOR ADRENALINE RESPONSIBILITY NIVEA MEN IT STARTS WITH YOU SOCCER CAPTAIN ACTIVE SPORT BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

55. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS NIVEA MEN IT STARTS WITH YOU SOPHISTICATION SILVER LINE CLASSY STEEL TRENDY CARBON FIBER PERFORMANCE AMBITION SUCCESS ACTIVE PROFESSIONAL SILVER

56. NIVEA MEN IT STARTS WITH YOU SOPHISTICATION SPECIALIZEDGROOMING TRENDY FORWARD DRIVEN AMBITION SUCCESSFUL PROFESSIONAL WORK-LIFE BALANCE HARD-WORKING WORK PROFESSIONAL BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS SILVER

57. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS NIVEA MEN IT STARTS WITH YOU RELIABILITY ALL LINES SOOTHING MOISTURIZER FUNCTIONAL TIMELESS PROTECTION RELIABLE LOTION CLASSIC SCIENCE TRUST ALL LINES

58.

59. BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

60.

61.

62. SPORTS • PERFORMANCE, EXCITEMENT, LEADERSHIP SENSITIVE AND ORIGINAL • TRUSTED, MOISTURIZING, PROTECTION SILVER • PROFESSIONAL, AMBITIOUS, CONFIDENT BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

63. RELIABLE, EXCITING, & SOPHISTICATED SPORTS • PERFORMANCE, EXCITEMENT, LEADERSHIP SENSITIVE AND ORIGINAL • TRUSTED, MOISTURIZING, PROTECTION SILVER • PROFESSIONAL, AMBITIOUS, CONFIDENT BRAND VALUES BRAND ELEMENTS MARKETING PROGRAMS SECONDARY ASSOCIATIONS TAKEAWAYS

Brand Audit with Recommendations

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (15)

Semelhante a Brand Audit with Recommendations

Semelhante a Brand Audit with Recommendations (20)

Mais de Key Point Consultants

Mais de Key Point Consultants (10)

Último

Último (20)

Brand Audit with Recommendations