1. INTRODUCTION
THEME: SOCIAL MOVING PICTURES
Mindtrek 2010
Tampere
October8, 2010
Tommi Pelkonen
© Frantic 2010

2. FRANTIC IN A digital agency based in Helsinki.
15 SECONDS
Founded in 1996, we are currently around
50 persons.
Our expertise lies in strategy, design,
analytics and technical development.
Research & analytics
© Frantic 2010

3. TOMMI PELKONEN, STRATEGIST
• Born 1971, married, daughter
• M.Sc. (Econ.): 1999, Helsinki School of Economics,
HSE, International Business, Finance & Accounting,
Information Technology
• 2010->Strategist at Frantic
• 2008-2010: Business Consultant at Finpro
Budapest in ICT/software business
• 2005-2008: Strategist at Satama Amsterdam
• 1999-2005: Business Consultant at Satama Helsinki
• 1996-1999: Researcher at the HSE Electronic
Commerce Institute, focus: digital media service
companies
• Lecturer and author of several publications &
articles in the fields digital media,
internationalisation of SMEs and service business
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4. WHAT ARE WE TALKING THIS MORNING
ABOUT?
Future of film/
movie/video/moving Change in the media
Power of consumers?
picture creation & industry?
distribution?
Social aspects of the
Innovative usage of
Generation Y? media and our
online tools?
culture?
Changing business
Hot and trendy
model for the Or something else?
topics?
creative industry?
© Frantic 2010

5. STORYTELLING: THE OLDEST MEDIA FORMAT
• Most of our common
knowledge is stored as stories
and transferred via different
ways of storytelling
• Modern ways of storytelling,
e.g. video usage are very new in
comparison to all other means
• Nothing beats person-to-person
communications
• Stories lead to reaction,
discussion, talking, common
sharing, agreement,
disagreement, innovation etc.
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6. SOCIAL MEDIA ~ GLOBAL CONVERSATION
• Social media supports the
human need for social
interaction with technology,
transforming broadcast
media monologues (one to
many) into social media
dialogues (many to many)
• It supports the
democratization of
knowledge and information,
transforming people from
content consumers into
content producers.”
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7. HUMANS: SOCIAL ANIMALS BY LEGACY
• Regardless how FUTURELAB
darwinist we want to
be, our DNAs and
socio-cultural legacy
guides us to continue
good-old-proven
models and habits
• How will the digital
conversation change/
enable/boost our old
4000 years of media-revolution
habits to change – cannot undo 2,000,000 of
flourish – suffer? programming
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8. VIDEO IN THE DIGITAL ERA
Internet usage on PC
will drop from 95%
today to 50% in 5
years time as people
switch to other
methods
Forrester Research
(2010) estimates that
video consumption
will become the most
common usage of the
internet among
European in 2014!
Forrester claims that
social video usage
leads the shift but
traditional content
will have a major role.
© Frantic 2010

9. HOW MANY OF US REALLY CONTRIBUTE ONLINE?
CREATORS
CRITICS
COLLECTORS
JOINERS
SPECTATORS
INACTIVES
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10. IS THIS JUST THE BEGINNING?
• Generation Y= digital natives
are just about the enter work
force in full power
• Social media savvies
• Digital generation
• Life-work-motivation models
challenged?
• How will they change how we
work, consume, live, behave,
plan etc?
• The internet is only 15 years old
global phenomen – we know
very little yet!!!
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11. ECONOMIC UTOPIA?
• How idealistic we want to be, quality video & narrative
creation and transmission costs money, simple as that!
• The model where content owner / gatekeeper takes the
major share (& risk) is challenged
• Yet – what is the model to finance all of this
wonderland?
• Ads? Sponsoring?
• Subscriptions?
• Donations?
• Taxpayer money?
• Something else?
• Associtiations?
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12. OUR SPEAKERS FOR THE MORNING SESSION
Christian Korash Taina
Fonnesbech, Sandjen, Rajanti, Panel
The Quantum Chew TV Aalto discussion
Room Network University
© Frantic 2010 12

13. CHRISTIAN FONNESBECK
• Christian Fonnesbech is a new kind of director. In over 30
different online projects, he has explored the Internet’s potential
as a storytelling medium. Through various combinations of
dramatic fiction and games, social networks, search, e-mails,
mobile phones, webisodes, websites, teaching materials and more,
• Christian has gained unique insights into how to engage online
audiences emotionally and interactively. He has worked with
many different audiences, purposes and media formats.
• The Climate Mystery (2009) was a global breakthrough,
developed in collaboration with partners such as Microsoft and
Discovery Channel.
• Christian is Creative Director at the newly started The Quantum
Room (TQR), a Copenhagen-based digital content studio, which
has just become the first team in Denmark to receive Film
financing for online fiction.
• Christian is a master of Film and Media Science. He has worked
as a consultant for the Danish EU chairmanship, for a variety of
film and TV companies, as well as for the MEDIA and IST
programmes.
© Frantic 2010 13

14. KORASH SANDIJEH, CHEW TV
• Korash has been working in digital media innovation since 2003, a founder of
previous Europrix 2004 Top Talent winners HMC Interactive and now
working with The Chew TV Network and The Real Ideas
Organisation,
• Using his experience in developing agile creative companies to build up
a leading convergent online broadcast platform to showcase young
talent globally. He has a passion for talent incubation and uses his experience
to cultivate new companies, bringing together multidisciplinary teams to
develop new and innovative digital services.
• Korash has spent the past year researching Social Enterprise and is
currently writing a book on how to assemble innovative companies, that
operate socially responsible commercial practices, whilst remaining both
ethical and profitable.
• Korash is Governor at The Plymouth College of Art, sits on the board of The
South West Design Forum and is Chairman of Designed in Devon, all helping
to raise the digital creative industries of Southwest England. He is visiting
lecturer at The University of Lincoln, University of Plymouth, Newport School
of Art, Media and Design and also The Plymouth College of Art, focusing his
subject matter on commercialisation of social, experiential and
interactive software, uncovering how to develop new business models from
innovative technologies.
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15. TAINA RAJANTI
• Taina Rajanti is head of research at
Department of Art and Media Pori,
Aalto University. Her main interests are
hybrid urban space and global
communities.
• She combines theoretical approach and
discussion to experimental artistic
projects.
• She has taught in several Finnish
Universities, been a visiting researcher in
Genova and Rome, loves Shakespeare's
plays and Japanese mangas, good cooking
and winterswimming.
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16. PANEL DISCUSSION
Christian Korash Taina
Fonnesbech, Sandjen, Rajanti, Panel
The Quantum Chew TV Aalto discussion
Room Network University
© Frantic 2010 16

17. THANK YOU
FOR MORE INFORMATION
© Frantic 2010 tommi.pelkonen@frantic.com
Contact
Frantic 2010