3. Web 2.0 is the most hyped digital media phenomen in the world # . Copyright May 29, 2009 Satama. All rights reserved. Lähde: Gartner, August 2006
4. Copyright May 29, 2009 Satama. All rights reserved. What is happening in the modern marketing scene? Why should I care? What should we do? Tommi Pelkonen Strategist June 8, 2007 MARKETING IN THE ERA OF WEB 2.0
13. Copyright May 29, 2009 Satama. All rights reserved. What is happening in the modern marketing scene? Why should I care? What should we do? Tommi Pelkonen Strategist June 8, 2007 MARKETING IN THE ERA OF WEB 2.0
14. Marketeer follow the audiences US Internet ad revenues totaled $16.9 bn in 2006, up 35% from 2005. Broadcast TV down 5.3% in Q1/2007 compared to Q1/2006. UK 2006: 12,4 %! Global average: 5,8 %
15. Search is becoming a mainstream medium 80% of online visits include using search 60% of online search related in to buying the product 40% of online marketing is search based! Other online advertising forms will grow faster than SEM (now almost 40%)
21. Case: TUI I Finnmatkat 2000: ≺ 5 % of online sales 2006: Online sales over 50% of all sales
22. The era of building brands namely through mass media advertising is over . We need to find ways to get consumers to invite brands into their lives. BusinessWeek New era in marketing.
23. Copyright May 29, 2009 Satama. All rights reserved. What is happening in the modern marketing scene? Why should I care? What should we do? Tommi Pelkonen Strategist June 8, 2007 MARKETING IN THE ERA OF WEB 2.0
26. Recommendations 2: Innovate in all campainging areas # . Copyright May 29, 2009 Satama. All rights reserved. Innovate in pre-research Innovate in promotion Innovate in service design Innovate in performance measurement and react to results during the campaign