The metaverse brings new opportunities for consumers and brands to interact and exchange in a digital frontier. Perhaps the most exciting part about the metaverse is that the experience is truly open to consumers, creators, and companies. In a (virtual) world where anything is possible, brands have limitless possibilities to define the future of engagement and create wholly new revenue streams. We call this the Metaverse Economy. It’s a sandbox, bringing new opportunities and challenges.
What part of the metaverse should you make a play in? How do you connect with consumers in this space? What digital assets and products should you create? Should you tie those assets to the real world? And then there’s the simple (yet complicated) questions that you need to get off the ground. Questions like: “What is the metaverse?"
5. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
& REPUBLIC REALM
& REPUBLIC REALM
6. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
& REPUBLIC REALM
& REPUBLIC REALM
CORE TEAM
CORE TEAM
7. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
& REPUBLIC REALM
& REPUBLIC REALM
UPLAND
UPLAND
STARTUP VC
STARTUP VC
17. CONUSMERS
CONUSMERS
PROVIDES AN IMMERSIVE
PROVIDES AN IMMERSIVE
EXPERIENCE,
EXPERIENCE,
WITH A SELF-SUSTAINING,
WITH A SELF-SUSTAINING,
COMMUNITY-DRIVEN ECONOMY
COMMUNITY-DRIVEN ECONOMY
AT ITS CENTER
AT ITS CENTER
18. CONUSMERS
CONUSMERS
PROVIDES AN IMMERSIVE
PROVIDES AN IMMERSIVE
EXPERIENCE
EXPERIENCE,
,
WITH A SELF-SUSTAINING,
WITH A SELF-SUSTAINING,
COMMUNITY-
COMMUNITY-DRIVEN
DRIVEN ECONOMY
ECONOMY
AT ITS CENTER
AT ITS CENTER
19. CONUSMERS
CONUSMERS
A NEXT-GEN ENGAGEMENT FORM
A NEXT-GEN ENGAGEMENT FORM
THAT EMPOWERS BRANDS TO
THAT EMPOWERS BRANDS TO
MAKE CONSUMER
MAKE CONSUMER
PART OF THE PRODUCT
PART OF THE PRODUCT
VS. BEING SOLD A PRODUCT
VS. BEING SOLD A PRODUCT
INDUSTRIES
INDUSTRIES
20. CONUSMERS
CONUSMERS
A
A NEXT-GEN ENGAGEMENT
NEXT-GEN ENGAGEMENT FORM
FORM
THAT EMPOWERS BRANDS TO
THAT EMPOWERS BRANDS TO
MAKE CONSUMER
MAKE CONSUMER
PART OF THE
PART OF THE PRODUCT
PRODUCT
VS. BEING SOLD A PRODUCT
VS. BEING SOLD A PRODUCT
INDUSTRIES
INDUSTRIES
23. WEBSITE
WEBSITE SOCIAL MEDIA
SOCIAL MEDIA METAVERSE
METAVERSE
EXPERIENCING
EXPERIENCING
AND OWNING
AND OWNING
EARCHING
EARCHING RECEIVING
RECEIVING
48. COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
Fan Tokens
ENGAGEMENT
RETENTION Metaverse
UTILITY
TRANSACTIONAL
Fantasy Sports
& Collectibles
Marketplaces
GAMIFICATION
SALE
NFT Quadrant
Built to engage and retain consumers
long-term
Focus on community leads to highest
brand equity creation
Metaverse economy allows new
collaborative cross industry
promotions
Reach extended audience from other
brands
53. PLAYER NAME
IMAGE
COLORS + FONTS
SIGNATURE - OPT
TEAM NAME
Licensing Rights Assessment
NUMBER
CREST
COLLECTIVE
PLAYEROFFERING
BEFORE
1 OF 2
54. BEFORE
2 OF 2
Metaverse<>Brand Assimilation
Shooting &
Shooting &
Violence
Violence
Fantasy & Sci-Fi
Fantasy & Sci-Fi
Environments
Environments
Real world
Real world
planet earth
planet earth
57. DURING
1 OF 2
Story Scoping
HUNDREDS OF CASH-STRAPPED
PLAYERS ACCEPT A STRANGE
INVITATION TO COMPETE IN
CHILDREN'S GAMES. INSIDE, A
TEMPTING PRIZE AWAITS WITH
DEADLY HIGH STAKES. A
SURVIVAL GAME THAT HAS A
WHOPPING 45.6 BILLION-WON
PRIZE AT STAKE.
RELEASE:
SEASON 1
SEP. 17, 2021
58. DURING
1 OF 2
Story Scoping
HUNDREDS OF CASH-STRAPPED
PLAYERS ACCEPT A STRANGE
INVITATION TO COMPETE IN
CHILDREN'S GAMES. INSIDE, A
TEMPTING PRIZE AWAITS WITH
DEADLY HIGH STAKES. A
SURVIVAL GAME THAT HAS A
WHOPPING 45.6 BILLION-WON
PRIZE AT STAKE.
RELEASE:
SEASON 1
SEP. 17, 2021
9 EPISODES