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How to recognize a tangible opportunity

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How to recognize a tangible opportunity

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Tommaso Di Bartolo expanding upon how to sense, recognize and mature opportunities leveraging ideation techniques.

Ideation is the creative process of generating new ideas, which can be accomplished through a variety of ideation techniques, such as brainstorming and prototyping. If done right, ideation is what helps founders and executives determine the right problem to solve and how to solve it.

The goal of design thinking is to empathize with customers, uncover the non-obvious pain points they’re experiencing, and learn more about how the current solutions in the marketplace aren’t meeting users’ needs. It’s often in those gaps where companies can spot the best business opportunities.

Tommaso Di Bartolo expanding upon how to sense, recognize and mature opportunities leveraging ideation techniques.

Ideation is the creative process of generating new ideas, which can be accomplished through a variety of ideation techniques, such as brainstorming and prototyping. If done right, ideation is what helps founders and executives determine the right problem to solve and how to solve it.

The goal of design thinking is to empathize with customers, uncover the non-obvious pain points they’re experiencing, and learn more about how the current solutions in the marketplace aren’t meeting users’ needs. It’s often in those gaps where companies can spot the best business opportunities.

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How to recognize a tangible opportunity

  1. 1. A TANGIBLE OPPORTUNITY HOW TO RECOGNIZE W www.WhatItTak.es TommasoDiBartolo.com
  2. 2. When people realize that ALL we see has been invented by us, that’s when inventors unlock the will to change things!
  3. 3. @todiba Tommaso Di Bartolo
  4. 4. Woooow, wouldn’t have thought this exists!
  5. 5. Stop and analyze first
  6. 6. Stop and analyze first Expand upon options
  7. 7. Stop and analyze first Expand upon options Experience the obstacle
  8. 8. Economy Technology
  9. 9. Economy Technology Spend Power Business Models User Experience
  10. 10. Economy Technology Spend Power Business Models User Experience Team Customer Competition
  11. 11. Stop and analyze first
  12. 12. MAKROAnalyze Society/Culture Government/Politic/Law Economy Technology Ecology What’s massively broken?
  13. 13. MAKROAnalyze Society/Culture Government/Politic/Law Economy Technology Ecology What’s massively broken? Trends
  14. 14. Analyze MAKRO Society/Culture Government/Politic/Law Economy Technology Ecology What’s massively broken? Trends Generation Shift Juristic restrictions Spend Power Business Models Organism Corporates and Monopolists Environment User Experience Affinity Rights limitations Describe Opportunities and Threats
  15. 15. Analyze MIKRO Team CustomerIndustry Competition What exactly is broken?
  16. 16. Analyze MIKRO Team CustomerIndustry Competition Potential Segmentation Pains and Gains Direct & Indirect What exactly is broken? Describe Strength and Weaknesses
  17. 17. Strength & Weaknesses Opportunities & Threats Analyze
  18. 18. Strength & Weaknesses Opportunities & Threats OPTIONS Analyze
  19. 19. OPTIONS Expand Chance 1 Chance 2 Chance 3 Risk 1 Risk 2 Risk 3
  20. 20. Stop and analyze first Expand upon options
  21. 21. Expand Get crazy with your team
  22. 22. Expand Structure and prioritize
  23. 23. Expand 1.Defer judgement 2.Encourage wild ideas 3.Build on the ideas of others 4.Stay focused on the topic 5.One conversation at a time 6.Be visual 7.Go for quantity
  24. 24. Expand Get out 
 of the building Get crazy with your team
  25. 25. Expand What’s the actual problem you are trying to solve?? • Who exactly? • How Is the Feeling? • About what scenario? • While working on what? • Facing what challenge?
  26. 26. Expand Craft your problem statement W E A S S U M E T H AT 
 A C U S T O M E R 
 F E E L S F R U S T R AT E D , 
 W H E N G E T T I N G S O M E T H I N G D O N E , B E C A U S E I T ' S B R O K E N
  27. 27. Expand Craft your problem statement W E A S S U M E T H AT 
 A PA S S E N G E R 
 F E E L S T R E AT E D O F F T H E S H E L F, 
 W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N ROLE
  28. 28. Expand Craft your problem statement W E A S S U M E T H AT 
 A PA S S E N G E R 
 F E E L S T R E AT E D O F F T H E S H E L F, 
 W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N NEGATIVE FEELING
  29. 29. Expand Craft your problem statement W E A S S U M E T H AT 
 A PA S S E N G E R 
 F E E L S T R E AT E D O F F T H E S H E L F, 
 W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N ACTIVTY
  30. 30. Expand Craft your problem statement W E A S S U M E T H AT 
 A PA S S E N G E R 
 F E E L S T R E AT E D O F F T H E S H E L F, 
 W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N OBSTACLE
  31. 31. Stop and analyze first Experience the obstacle Expand upon options
  32. 32. follow potential customers Get out 
 of the building Get crazy with your team Experience
  33. 33. Get comfortable with the idea, of adopting your idea!
  34. 34. 1.Walk in your persona’s shoes 2.Don’t explain, but ask and listen 3.Avoid biased feedbacks 4.Run focused groups 5.Pitch your idea over and over 6.Build a community of prospects Experience
  35. 35. Society/Culture Technology Generation Shift User Experience Affinity Analyze
  36. 36. Society/Culture Technology Generation Shift User Experience Affinity Team CustomerIndustry Competition Analyze
  37. 37. W E A S S U M E D T H AT 
 T E E N S 
 WA N T E D T O C A P T U R E A N D S H A R E V I D E O S , 
 O F T H R I L L I N G T I M E S B E C A U S E L A C K O F R I C H E N G A G E M E N T S B E C A M E B O R I N G Expand
  38. 38. Expand
  39. 39. • Stepping on “like”
  40. 40. Experience
  41. 41. WANT THE DECK ?facebook.com/groups/be.whatittakes/ invitation only
  42. 42. WANT THE DECK ?facebook.com/groups/be.whatittakes/ invitation only
  43. 43. @todibafacebook.com/groups/be.whatittakes/

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