How to recognize a tangible opportunity
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Tommaso Di Bartolo expanding upon how to sense, recognize and mature opportunities leveraging ideation techniques. Ideation is the creative process of generating new ideas, which can be accomplished through a variety of ideation techniques, such as brainstorming and prototyping. If done right, ideation is what helps founders and executives determine the right problem to solve and how to solve it. The goal of design thinking is to empathize with customers, uncover the non-obvious pain points they’re experiencing, and learn more about how the current solutions in the marketplace aren’t meeting users’ needs. It’s often in those gaps where companies can spot the best business opportunities.
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How to recognize a tangible opportunity
- 1. A TANGIBLE OPPORTUNITY HOW TO RECOGNIZE W www.WhatItTak.es TommasoDiBartolo.com
- 2. When people realize that ALL we see has been invented by us, that’s when inventors unlock the will to change things!
- 5. Stop and analyze first
- 6. Stop and analyze first Expand upon options
- 7. Stop and analyze first Expand upon options Experience the obstacle
- 10. Economy Technology Spend Power Business Models User Experience Team Customer Competition
- 11. Stop and analyze first
- 12. MAKROAnalyze Society/Culture Government/Politic/Law Economy Technology Ecology What’s massively broken?
- 13. MAKROAnalyze Society/Culture Government/Politic/Law Economy Technology Ecology What’s massively broken? Trends
- 14. Analyze MAKRO Society/Culture Government/Politic/Law Economy Technology Ecology What’s massively broken? Trends Generation Shift Juristic restrictions Spend Power Business Models Organism Corporates and Monopolists Environment User Experience Affinity Rights limitations Describe Opportunities and Threats
- 15. Analyze MIKRO Team CustomerIndustry Competition What exactly is broken?
- 16. Analyze MIKRO Team CustomerIndustry Competition Potential Segmentation Pains and Gains Direct & Indirect What exactly is broken? Describe Strength and Weaknesses
- 17. Strength & Weaknesses Opportunities & Threats Analyze
- 18. Strength & Weaknesses Opportunities & Threats OPTIONS Analyze
- 19. OPTIONS Expand Chance 1 Chance 2 Chance 3 Risk 1 Risk 2 Risk 3
- 20. Stop and analyze first Expand upon options
- 23. Expand 1.Defer judgement 2.Encourage wild ideas 3.Build on the ideas of others 4.Stay focused on the topic 5.One conversation at a time 6.Be visual 7.Go for quantity
- 24. Expand Get out of the building Get crazy with your team
- 25. Expand What’s the actual problem you are trying to solve?? • Who exactly? • How Is the Feeling? • About what scenario? • While working on what? • Facing what challenge?
- 26. Expand Craft your problem statement W E A S S U M E T H AT A C U S T O M E R F E E L S F R U S T R AT E D , W H E N G E T T I N G S O M E T H I N G D O N E , B E C A U S E I T ' S B R O K E N
- 27. Expand Craft your problem statement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N ROLE
- 28. Expand Craft your problem statement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N NEGATIVE FEELING
- 29. Expand Craft your problem statement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N ACTIVTY
- 30. Expand Craft your problem statement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N OBSTACLE
- 31. Stop and analyze first Experience the obstacle Expand upon options
- 32. follow potential customers Get out of the building Get crazy with your team Experience
- 33. Get comfortable with the idea, of adopting your idea!
- 34. 1.Walk in your persona’s shoes 2.Don’t explain, but ask and listen 3.Avoid biased feedbacks 4.Run focused groups 5.Pitch your idea over and over 6.Build a community of prospects Experience
- 36. Society/Culture Technology Generation Shift User Experience Affinity Team CustomerIndustry Competition Analyze
- 37. W E A S S U M E D T H AT T E E N S WA N T E D T O C A P T U R E A N D S H A R E V I D E O S , O F T H R I L L I N G T I M E S B E C A U S E L A C K O F R I C H E N G A G E M E N T S B E C A M E B O R I N G Expand
- 38. Expand
- 39. • Stepping on “like”
- 40. Experience