Presentation by Tommaso Scquizzato at European Society of Emergency Medicine in Prague - 12-16 October 2019 Infographics To Communicate Science for Everyone

1. Infographics
for EVERYONE!
to communicate sciencE
Tommaso Scquizzato
@tscquizzato
tscquizzato@gmail.com
Department of Anesthesia and Intensive Care
IRCCS San Raffaele Scientific Institute
Vita-Salute San Raffaele University, Milan, Italy

2. SCIENCEIS NOT
UNTIL
IT’S COMMUNICATED
— Mark Walport
finished
@tscquizzato

3. Tommaso Scquizzato
@tscquizzato
tscquizzato@gmail.com
Department of Anesthesia and Intensive Care
IRCCS San Raffaele Scientific Institute
Vita-Salute San Raffaele University, Milan, Italy

4. Infographics
for EVERYONE!
to communicate sciencE
Tommaso Scquizzato
@tscquizzato
tscquizzato@gmail.com
Department of Anesthesia and Intensive Care
IRCCS San Raffaele Scientific Institute
Vita-Salute San Raffaele University, Milan, Italy

5. what are
text
visual
resources
design
• visual content with text and
images, which can be
illustrations, icons, charts
• not a substitute for reading the
article
?infographics
@tscquizzato

6. Reasonsto use infographics3
@tscquizzato

7. helps you catch up the audience
attention and reach more people
intuitive and easy-to-use
huge potential to become popular
and shared
1
2
3
@tscquizzato

10. HOW to make
an infographic?
@tscquizzato

11. @tscquizzato
define a
clear,
concrete
and achievable
goal

12. @tscquizzato
Who is
my audience?

13. @tscquizzato
What is
my main data?

14. start sketching
the basics
title
@tscquizzato
overview
objective
audience
main data
tone
language
references

15. datavisualization
@tscquizzato@tscquizzato

16. @tscquizzato
From venngage.com

17. @tscquizzato
From venngage.com

18. @tscquizzato
From venngage.com

19. @tscquizzato
From venngage.com

20. layout
@tscquizzato

21. create a natural information flow
highlight information you want the
reader will see first
1
2
@tscquizzato
use negative space actively
3

22. @tscquizzato
From venngage.com

23. colors
colors
colors
colors
colors

24. colours should match
with all elements
choose a colour palette
use complementary colours
or monochrome tones1
2
3
@tscquizzato

26. Complementary
colors
Color wheel
@tscquizzato

27. Grey scale
Monochrome
colours
@tscquizzato

28. @tscquizzato
Opacity
Exposure
Saturation
Contrast

29. Please avoid.

30. typography
typography
TIPOGRAPHY
typography
typography
@tscquizzato

31. The reader will see
this first.
@tscquizzato
And then the reader will see this.
Maybe the reader will see also this.

32. minimalistic
design
@tscquizzato

33. which software
?to make infographics
Difficulty Costs
Apple Keynote + free with Apple devices
Microsoft Powerpoint ++ €
Adobe Illustrator +++ €€€
Inkscape +++ open source
@tscquizzato

34. define your goal
identify your audience
1
2
@tscquizzato
prioritise informations
3
data visualisation + layout
+ colors + typography4

35. errorsto absolutely avoid5
@tscquizzato
data
misunderstanding
redundancy
“Comic Sans”
crazy
colours
no
hierarchy
redundancy

36. SCIENCEIS NOT
UNTIL
IT’S COMMUNICATED
— Mark Walport
finished
@tscquizzato

37. thank@tscquizzato – tscquizzato@gmail.comyou.