Presentation gives short proposal of marketing automation solutions for automotive industry. please visit www.edbms.pl in order to go deeper into proposed solutions.

1. Case Study
DBMS solutions for Automotive

2. What we know in DBMS about consumers in
Automotive?
Results :
» Customers make personalization industry shipments only 16% of the campaign, which realized DBMS.
» The average range obtained in typical mailing campaigns are 19.43% and 6.08 openings clicks resulted in 3% for a test drive
» Marketing Automation Application and usage analysis needs to build customer profile CRT resulted in an increase of 18%
and an increase in bookings for a test drive to around 7%
Size of DBMS resources Customer Involvement
1,25 mln has a auto
0,84 mln has only e-mail adress
0,65 mln has only fon
0,07 mln interested in a luxury car
12 % actively collects
info about cars
36% gets more than 4
times a month an
advertising message
16% consumer begins to
engage in the sale process
after receiving personalized
offers

3. DBMS Recommended Solutions for
Automotive
Analysis and profiling data currently collected.
DBMS sources have integrated data acquisition and
enriches the characteristics relevant for buyers eg.
Luxury car.
Selection process associated with an increase in
consumer involvement and preparation automation
rules of communication with a potential buyer.
DBMS built recommends rules governing
communication and establish a point of contact
with the CRM that no contact is not wasted
Preparation personalized marketing message in
the creations of e-mail, SMS or display inducement
effect on the client side. It also relates to the Social
material produced in a variety of media and
devices. Already 12% of the audience checks your
mail on the cells.
Construction of intentions on the basis of interest
in choosing the best channels on the Internet,
blogs, forums, which will attract traffic to the target
site and thus the position of the web will be a lot
better.
Analysis of the results in real time and adjusting
the media depending on the traffic generated and
interests.
Construction of knowledge about the behavior of
buyers, eg. To change the status and family income
greater need to constantly enter the labor market
picture through Lead4U from DBMS

4. Example of hybrid solutions
Analysis
base
Preparing the
creative campaign EM
Open and click
Only open
sms with a
voucher code
Analysis User in
the store
TM to people who do not
complete the purchase
EM with a promotional
message containing the most
visited products by the User
SMS with voucher coupon for
specific products, most
frequently viewed by User
EM with a
voucher code
Effect – an approx. ten-fold increase in the amount of paid orders in
contrast to the results obtained exclusively through standard mailings

5. Key benefits of building commitment of the
buyer
»With solutions DBMS buyer willing to interact with the brand name, which gives
more opportunities for cooperation and offer to fit your needs.
»Selection of media depends on the preferred channel of contact by the buyer and
the knowledge of optimization allows a communication budget brand.
»Analysis of behavior of buyers gives unlimited possibilities in building sales
conversions and proactive brand image and its positive reception.

6. Invite to cooperate
DBMS Sp. z o.o., Al. Jerozolimskie 56C, 00-803 Warsaw
District Court. St. Warsaw, XII Commercial Division of the National Court
Register nr KRS 0000373905, NIP 527-264-47-02, capital 50 000 PLN