Automated Creative worked with Beiersdorf to gather first party data on the psychological triggers that drove UK and Austrian audiences to sign up to Nivea’s innovative SkinGuide web app. Our campaign performed 21.11% better than global Facebook averages and we delivered insights on the best performing visual and written cues that drove traffic for the brand. “AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio” Adam Wright, Head of Digital - Northern Europe, Beiersdorf.