EmailGarage product presentation

1. The New EmailGarage
campaign tool
Building your market through customer intelligence
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2. EmailGarage provides you with all the tips, tricks
and professional tools you need
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3. Our email campaign services
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4. Our customers
& cases
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5. Lifecycle messaging
Mapping out the right marketing message and tactics to the lifecycle of the customer
ACQUIRE > CONVERT > GROW > RETAIN > RE-ACTIVATE
BEST CUSTOMER
LIFECYCLE
Preferred Win-Back
2nd Purchase
Transactional
Cross-sell Re-engage
Abandon
Up-sell
Nurture
Web Capture
POS Capture TYPICAL
LIFECYCLE
Suspect Prospect Customer Active Best Recaptured
Customer Customer Customer
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6. EmailGarage 6.2 campaign manager
The EmailGarage 6.2 is a tool, designed and developed by EmailGarage,
which allows you to intuitively manage your e-marketing campaigns through a
user-friendly browser interface.
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7. Functionalities
•Multi-lingual, user-friendly interface
•Advanced multi-user management
•Interactive profile management
•Campaign planning, scheduling and scenarios
•WYSIWYG composer
•Fetch an HTML page from any public site for sending
•Message and subject line personalisation
•HTML sniffing
•Asset directory for images, files and web pages
•Subscribe, unsubscribe and profile forms (opt-in / opt-out)
•Online, real-time indepth tracking and reporting
•Robinson list and company blacklist cleaning
•Spam filter check
•https secured
•Scalable and highly reliable platform
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8. user-friendly interface
Multi-language
Welcome screen
Navigation
structure
Navigation
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9. User management & resell model
Based upon these login details, a user will be granted access to different
functionalities and/or content areas.
The user management can also be used to create extra sub-accounts.
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10. User management & resell model
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11. Database
&
Segmentation
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12. Profile specific data
Profile data consists of a number of fixed profile fields, some custom
fields for specific data and labels. There is no upper limit on the
amount of custom data fields in the system. define and assign
your own labels
profiles labels dynamic
targetgroups
manual input
label A group 1
upload CSV file pre-defined fields label B
selection group 2
online forms label C
group 3
based on
label D combination of
webservices custom fields .
. - fixed fields
(website, CRM, ...) - custom fields .
.
email health & - labels .
. - EIS & EHS
interaction scores group X
label X
assign new labels based on campaign behavior
1 database per company,
no separate lists
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13. Profile management & enrichment
The profile manager offers the option to create and manage target lists. The
user defines the target groups by using profile labels and/or standard profile
fields.
General
profile
Profile details
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14. Enrich your profile
Profile interaction labels
Personal mailing history
Email scoring and creation history
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15. Data upload & deduplication
Members can be easily added by uploading a csv file, including all profile
data, or by entering the members directly into the EmailGarage tool. Invalid
and double fields are deleted based upon predefined key(s) and captured in
a csv file for easy downloading later.
It is also possible to link the profile manager directly to a subscription
form on the user’s website. 15

16. Dynamic target group creation
Define or search target groups through a user-friendly interface.
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17. Email Creation
&
WYSIWYG editor
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18. Easy Campaign Creation
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19. 3-step email creation
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2
3
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20. Email properties
Specify email-specific attributes such as ‘subject line’, ‘from name’,
‘from address’,’reply-to address’, etc.
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21. WYSIWYG editor
The WYSIWYG editor enables you to create your HTML emails in a
MS Word like environment, without any prior technical knowledge.
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22. Create email templates
You can save any created HTML layout as a template for later use.
The template can then be filled with the actual content to be sent.
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25. Message personalisation
Message and subjectline personalisation is possible in both
HTML and text versions. You can use standard and conditional
personalisation.
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26. Social Media Integration
Integrate social media buttons ( facebook, twitter, ,,,)
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27. Unsubscribe management
Use the unsubscribe link for automatic unsubscribe management
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28. Asset management
The asset directory is the user’s own private hosting space. It hosts assets
and publishes them onto the Internet. Assets are not only the images for
HTML emails, but also represent the building blocks for enhancing email
campaigns.
They can be images, Microsoft Office documents (e.g. Word, Powerpoint,
Excel), PDF’s, HTML web pages and other files. All can be uploaded to the
system, hereby creating a library that can be referenced from any campaign.
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29. Online profile - & subscription forms
Automate profile management with subscribe, unsubscribe and profile
forms. Include them in the website or use them to extend the Internet
campaigns.
Members can update their profile data and preferences by simply
clicking a link in the email message. Profile data will be recognised
and represented in the profile form.
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30. • subscribe forms
• event
• newsletter
• forms can be included in websites
( iframe )
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31. Data upload via webform
Members can be easily added by linking the profile manager
directly to a subscription form on the user’s website.
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33. Flow creation
&
Triggers
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34. Campaign planning & scenario
The campaign builder helps the user to easily set-up any e-marketing
campaign. The campaign builder is designed to send a simple email as well
as to set up an integrated campaign with different flows and triggers.
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35. Flow management
at a glance
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36. Schedule email campaigns
Scheduling
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37. Reporting
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38. Visual real-time reporting
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40. Download every interaction database
Bounce report
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41. Export or print to your prefered format
HTML docs PDF
XML 41

42. What You can’t See Is What You Get
A lot has changed “under the hood”
• built on latest technologies :
ASP.NET 2.0, SQL server 2008, XML, AJAX, webservices, ...
• more powerfull emailing engine
• better scalability & flexibility
• more secure
• elaborate user- & role management
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43. Why EmailGarage
•RELIABLE
– Scalable application
– Based on standards (.Net, XML, …)
– EmailGarage is Q*For certified (92% satisfaction)
– EmailGarage was rewarded with the Seal of E-Excellence at CeBit 2007
•EASY TO USE
– Browser based (MS IE and FireFox) outlook alike interface
– Mac & PC compatible
– Multi-lingual, multi-user interface
•POWERFULL
– Multi-Channel ready
– Customer LifeCycle management reporting & scoring
– Dedicated IP for optimal deliverability
•SECURE
– SSL secured
– world class hosting partners
– SpamCheck functionality 43

44. Contact
EmailGarage
Tom Lietaert– sales & account manager
tlietaert@emailgarage.com
tel + 32 2 658 29 54
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