23. You maintain control over what is displayed on your site with capabilities to add notes, reorder stories, remove articles, and more. Zift Syndicated Solutions – Enhance Your Website
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25. Webcast Lead Builder Generate Leads from partner Website Free To Join Leads Aligned back to partner!!
Required Slide Enter the course number and title for your session on this slide. In the subtitle area, enter your presenter name. As you go through each slide, please enter custom session text for each bullet that is listed in blue font and then change the text to black font; or delete the bullet altogether. It’s a good idea to state the title of your session early and remind participants of any prerequisites, experience level, or other issues that might limit the session’s applicability for anyone. That way, participants can leave early to find a more appropriate session. Tips for Capitalization and Punctuation for all slides: Slide titles should be Title case – Every Major Word is Capitalized. Slide bullets can either be title case or sentence case. With sentence case, you punctuate the bullet like you would punctuate a sentence, capitalizing only proper names or titles. Construct all of your bullets consistently. If one bullet is a complete sentence, all bullets should be complete sentences. Alternately, all bullets could be phrases. Use periods with bullets only if the bullet is a complete sentence. The most important thing to remember is that you be consistent in your capitalization and punctuation. Ideally, you would be consistent across all slides, but at a minimum, use consistent capitalization and punctuation on any given slide.
Required Slide This slide is required as part of our NASBA CPE certification. For the most part, you do not need to change the text on this slide. However, you do need to enter the Session Code and Recommended CPE Credit. A 1 hour session is equal to 1 CPE credit; a 90 minute session is equal to 1.5 CPE credits; a 75 minute session is equal to 1.5 CPE credits and a 120 minute session is equal to 2 CPE credits. The session code is the same code as what the session was listed on Insights website (www.sageinsightsconference.com) and on the attendees schedule. Sessions are either 60 (1 credit), 75 minutes (1.5 credits), 90 minutes (1.5 credits) or 120 minutes (2 credits). Information about how to claim CPE credit is provided at conference check-in and in the conference guide
Required Slide Learning Objectives should focus on what participants will be able to do after they participate in your session. Whenever possible, learning objectives should focus on behavior rather than knowledge. There may be learning objectives documented in your session abstract so be sure to review it first to ensure your session content is consistent with the description. Objectives identify the purpose of the session. Objectives will help you focus your session on a few key points, which is especially important in a short (60 - 90 minute) session. In the case of showcase sessions or sessions that are not particularly educational in nature, the title of this slide may be modified to Session Objectives if you prefer. As with the introduction, the presentation of this slide should be brief so that you can quickly move into the “meat” of your content.
If this is you, great! Have at it. Put more $$ into marketing. Invest, invest, invest.
CRM Put someone in charge Give everyone a way to collect data and centralize it Identify the data you want to collect Use the data
CRM Put someone in charge Give everyone a way to collect data and centralize it Identify the data you want to collect Use the data
Get crystal clear on who you want to give referrals . This is where you as a Sage partner create a list of people or companies that would make a good source of referrals. Maybe contacts that have sent referrals in the past. Maybe networks or alliances. Referral Marketing Partnerships - the reverse introduction letter - share leads - hold a joint workshop - create your own referral network Get crystal clear on who makes a good referral . We imagine you have received referrals from prospective clients that weren’t a fit. To receive referrals who are a fit, note down what an ideal referral looks like (type of business, pain points, the title of decision makers and influencers.) Communicate your value proposition . Referrers must be able to articulate what you do and who they do it for in a language that anyone can understand. We recommend every person on your team has this core message memorized, word-for-word. In 10 words or less, what do you do? If the value proposition in nailed down, networking is easier and getting qualified referrals comes naturally.
What’s your referral offer? If someone does send you a referral, what’s in it for them? We’ve found that an elaborate monetary reward (e.g. 10% or the sale amount when the deal closes) doesn’t work. It is recommended to have something simple like a couple of movie tickets, a nice bottle of wine, something simple to say “Thank you”. Continue marketing to referrals. If a referral lead doesn’t become a client right away, will you need a separate way to market to these folks? Here’s where you make sure you’re following up with referrals with some type of marketing strategy. Close-loop referrals. It’s vitally important to keep the individual who made the referral in the loop as conversations progress. This could be something as simple as …”Hello Joe, I just got off the phone with ABC Company whom you referred. Great initial conversation! Thanks for the lead – I’ll be sending a couple of movie tickets as a small token of my appreciation.” I suggest doing similar notes after each contact (or at least the milestones).
uice Marketing A press release isn't what it used to be ... it's better! The internet has changed the PR game, leveled the playing field, and made it easy for you, as a small business, to compete for attention in the online news community. We write press releases for our clients that are search engine friendly, packed with keywords, and get you noticed. We also distribute your release to an online newswire service for the entire world to see. Our press release program will help you: Drive traffic to your website and achieve higher search engine rankings Stake your claim in the online news community to attract more prospects Increase number of inbound links to your website (something Google likes!) Pop up in Google News Alerts that are delivered to the inbox of your business partners, prospects, and customers.
Recommendation: In your next e-newsletter, ask your customers what they are interested in, what they'd like to hear more about, and how often... then segment audiences and build campaigns around this information Aggressive identification of keywords that should be optimized for each significant page on your site Development of deep content that feeds search engine spiders and attracts incoming links Constant monitoring of your site statistics to track trends and progress Bonus Don't neglect your titles and meta descriptions. "Titles" are the words that appear at the top of the visitor's Web browser. Search engine spiders take titles seriously, so be sure yours include keywords. The "meta description" in your HTML is what the search engines use to describe your site when it appears as a response to search query; write yours to appeal to potential customers.
While only 16% of the general public use RSS feeds, 71% of technology buyers find them valuable, states a 2007 Marketing Sherpa and Knowledge Storm survey of more than 3,000 B2B technology-sales decision makers.Recommendation: In your next e-newsletter, ask your customers what they are interested in, what they'd like to hear more about, and how often... then segment audiences and build campaigns around this information Aggressive identification of keywords that should be optimized for each significant page on your site Development of deep content that feeds search engine spiders and attracts incoming links Constant monitoring of your site statistics to track trends and progress Bonus Don't neglect your titles and meta descriptions. "Titles" are the words that appear at the top of the visitor's Web browser. Search engine spiders take titles seriously, so be sure yours include keywords. The "meta description" in your HTML is what the search engines use to describe your site when it appears as a response to search query; write yours to appeal to potential customers.
Recommendation: In your next e-newsletter, ask your customers what they are interested in, what they'd like to hear more about, and how often... then segment audiences and build campaigns around this information Aggressive identification of keywords that should be optimized for each significant page on your site Development of deep content that feeds search engine spiders and attracts incoming links Constant monitoring of your site statistics to track trends and progress Bonus Don't neglect your titles and meta descriptions. "Titles" are the words that appear at the top of the visitor's Web browser. Search engine spiders take titles seriously, so be sure yours include keywords. The "meta description" in your HTML is what the search engines use to describe your site when it appears as a response to search query; write yours to appeal to potential customers.
Recommendation: In your next e-newsletter, ask your customers what they are interested in, what they'd like to hear more about, and how often... then segment audiences and build campaigns around this information Aggressive identification of keywords that should be optimized for each significant page on your site Development of deep content that feeds search engine spiders and attracts incoming links Constant monitoring of your site statistics to track trends and progress Bonus Don't neglect your titles and meta descriptions. "Titles" are the words that appear at the top of the visitor's Web browser. Search engine spiders take titles seriously, so be sure yours include keywords. The "meta description" in your HTML is what the search engines use to describe your site when it appears as a response to search query; write yours to appeal to potential customers.
5. Plunge Head-First Into Social Networking Too many of us are still merely dipping our toes into the world of social networking. This time last year, about the same topic I wrote that there is no time for you to wait. This year, the need to jump in is even more pronounced. Interest groups are being formed, new brand leaders are being established, and thought leaders are constantly emerging in these new social communities. If you are not out there making mistakes, learning the protocol, and getting a feel for how your brand and personal connection play in the bigger business cycle, you will quickly find yourself isolated and on the outside looking in. How are you going to use Facebook, LinkedIn, and other essential social media to establish brand credibility and your place in that new marketplace? Recommendation: Build a group in LinkedIn and Facebook and start the invitation process. And if you don't have profile set up in either, start there and begin to get a feel for the what it's like to be a participant in the community.
5. Plunge Head-First Into Social Networking Too many of us are still merely dipping our toes into the world of social networking. This time last year, about the same topic I wrote that there is no time for you to wait. This year, the need to jump in is even more pronounced. Interest groups are being formed, new brand leaders are being established, and thought leaders are constantly emerging in these new social communities. If you are not out there making mistakes, learning the protocol, and getting a feel for how your brand and personal connection play in the bigger business cycle, you will quickly find yourself isolated and on the outside looking in. How are you going to use Facebook, LinkedIn, and other essential social media to establish brand credibility and your place in that new marketplace? Recommendation: Build a group in LinkedIn and Facebook and start the invitation process. And if you don't have profile set up in either, start there and begin to get a feel for the what it's like to be a participant in the community.
How to invest: Investing in marketing is not an event but a process (source guerilla marketing) Universe – 10% Prospects – 30%
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