L’arrivée du social dans le portail intranet, projet de refonte ou évolution ?
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Le portail intranet historiquement sous l’administration et/ou le sponsoring de la communication doit trouver sa nouvelle place dans l’entreprise, notamment en tant que point d’entrée unique d’accès à l’information. Il doit donc intégrer le « réseau collaboratif/social d’entreprise » dans une vision unifiée pour l’utilisateur. SharePoint en tant que plateforme de gestion de documents et de gestion de contenu peut-il intégrer le social sans modifier intégralement l’expérience utilisateur ? Comment le rôle de la communication interne évolue, est-ce à elle d’accompagner le changement vers une entreprise ouverte et collaborative, quel contenu peut être soutenu et comment promouvoir les succès ? Illustrations concrètes de réflexions et de mises en œuvre dans diverses entreprises, sur le « social » en tant qu’outil indépendant qui s’insère dans le portail intranet.
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L’arrivée du social dans le portail intranet, projet de refonte ou évolution ?
- 1. L’arrivée du social dans le portail intranet, projet de refonte ou évolution ? Thomas Gennburg @TomGenn tomgenn@yahoo.com
- 2. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Introduction Périmètres et fonctions Projets liés A quoi ça ressemble? Quel plan? Savoir qu’on a réussi Agenda
- 3. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Introduction
- 4. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Definition intranet ‘intrǝ ̩net noun Computing An internal web site that helps employees get things done. * *un site web interne qui aide les employés à atteindre leurs objectifs.
- 5. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Du design Un site web interne avec… Plus de <logo> Moins de VS.
- 6. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. L’intranet a évolué Orienté communication Orienté services Orienté collaboration Espace de travail Fin 1990 2012 et au delàTemps Efficience/pertinence HauteFaible Adapté du Forrester 1.0 1.5 2.0 Digital Workspace
- 7. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. 3 projets en un? Portail Collaboration Social Digital Workspace
- 8. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Périmètres et fonctions
- 9. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Pourquoi unifier? Portail Collaboration Social
- 10. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Une vision http://www.digitalworkplacegroup.com
- 11. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Une autre vision http://www.deloitte.com
- 12. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. LA cible Innovation RH Contenu Fichiers Communication unifiée Identification et annuaire Données structurées Groupes et communautés Apprentissage Processus Outils internes Fil d’actualité et fonctions sociales Participation et échanges Documents
- 13. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. LA cible détaillée InnovationOutilsinternes Contenu Fichiers Communication unifiée Identificationet annuaire Données structurées Groupeset communautés Apprentissage Processus RH Authentification Profilage Interactions Recherche Gestion des temps Note de frais Congés et absences Communautés externes Navigation E-learning Vidéos Access & identité Annuaire Rapports ad-hoc Tableau de bord Workflows ERP / CRM / Finance Décisionnel Outils informatiques Business services Fild’actualitéet fonctionssociales Présence / chat e-mail Web conference Espaces Projets Communautés Wikis News et articles Pages Fil d’actualité Microblogging Vote et likes Sites d’équipes Réservations de salles Veille Boite à idées Concours Profils enrichis Annonces Achats Bureautique Participationet échanges Forum Sondages Enquêtes Documents Présentations Calculs Processeurs texte Fichiers volumineux GED et archivage
- 14. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Les fonctions « sociales » InnovationOutilsinternes Contenu Fichiers Communication unifiée Identificationet annuaire Données structurées Groupeset communautés Apprentissage Processus RH Authentification Profilage Interactions Recherche Gestion des temps Note de frais Congés et absences Communautés externes Navigation E-learning Vidéos Access & identité Annuaire Rapports ad-hoc Tableau de bord Workflows ERP / CRM / Finance Décisionnel Outils informatiques Business services Fild’actualitéet fonctionssociales Présence / chat e-mail Web conference Espaces Projets Communautés Wikis News et articles Pages Fil d’actualité Microblogging Vote et likes Sites d’équipes Réservations de salles Veille Boite à idées Concours Profils enrichis Annonces Achats Bureautique Participationet échanges Forum Sondages Enquêtes Documents Présentations Calculs Processeurs texte Fichiers volumineux GED et archivage
- 15. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Projets liés
- 16. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Innovation RH Contenu Fichiers Communication unifiée Identification et annuaire Données structurées Groupes et communautés Apprentissage Processus Outils internes Fil d’actualité et fonctions sociales Participation et échanges Documents
- 17. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Les projets « collatéraux » Innovation RH Contenu Fichiers Communication unifiée Identification et annuaire Données structurées Groupes et communautés Apprentissage Processus Outils internes Fil d’actualité et fonctions sociales Participation et échanges Documents
- 18. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Exchange (mail) Les projets « collatéraux » Innovation RH Contenu Fichiers Communication unifiée Identification et annuaire Données structurées Groupes et communautés Apprentissage Processus Outils internes Fil d’actualité et fonctions sociales Participation et échanges Documents Active Directory GED SI Métiers SI RH Lync (UC) OfficeYammer (RSE) Recherche
- 19. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Focus UC Présence au poste de travail et disponibilité selon agenda Connecté au réseau La « Présence » facilite l’engagement et la collaboration temps réel Des fonctionnalités apparemment similaires mais différentes dans leurs définitions selon les produits. Lync 2013 Yammer
- 20. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. A quoi ça ressemble?
- 21. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. La « compétition » sur la home page Faut-il innover? Design de la homepage
- 22. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Push ou abonnement ? Social Portail New Type 3 New Type 2 New Type 2 Top News Conversation Derniers commentaires
- 23. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. NON OUI Think mobile first? Think user first!!!
- 24. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Responsive Introducing Sogeti Social Intranet
- 25. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Quel plan?
- 26. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. PRODUCTION Sponsor et représentativité Intranet COMMUNICATION MARKETING & VENTES MANAGEMENT RESSOURCES HUMAINES ACHATS/ SUPPLY CHAIN SUPPORT CLIENT R&D INNOVATION QUALITÉ & ENVIRONNEMENT Je n’ai pas besoin d’un portail…
- 27. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Aller plus loin que des personae standards : Maximiser l’effet personae Jean-Marc Belleruche Product Manager Jean-Marc has 45 years, divorced, two children (Nationality French as was his wife) He has a great knowledge of the company, since he has been working for 15 years, beginning with production, then was assigned to R&D to work on a recurrent problem (on production lines). Now he is in charge of ACJ320 product : he has to collaborate frequently with marketing and communication department (events), sales, engineering He’s managing a team of 12 peoples and has a personal assistant that is working with him since 4 years. He has a engineer diploma at ENSIL specialized in Mechatronics. Jean- Marc is very proud of what he as achieved, since he was raised in the countryside in a poor family. He’s completely dedicated to his job (that was the cause of the divorce, working late), travels a lot, has an iPad mostly used by his kids. He sees the new technologies (as social) as a good thing even he is a bit afraid of not being able to control them.
- 28. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Oui : Non Le RCE* est-il déployé? *Réseau Collaboratif d’Entreprise
- 29. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Evolution en 4 modèles http://www.netjmc.com
- 30. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Evolution en 4 modèles http://www.netjmc.com
- 31. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. L’abandon de la home page http://www.netjmc.com
- 32. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Votre point d’entrée préféré Votre messagerie Outlook Votre bureau Windows Votre intranet SharePoint Votre moteur de recherche Votre réseau Yammer
- 33. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Et sur mobile?
- 34. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Savoir qu’on a réussi
- 35. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Succès et mesures Nombre de publications• Réutilisation des documents• Nombres d• ’idées Nombre de réponses closes• • … Fréquence• Portée («• social reach ») Nombre de vues / téléchargement• Nombre de recommandations• • … Portail Social Portail Social …Mais quel était votre objectif?
- 36. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Des outils… avec des utilisateurs? http://www.netjmc.com
- 37. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Projets risqués à forte1. visibilité Refonte à financer2. Affirmation des choix3. Rôle de la communication interne en évolution4. 5. L’adoption du RCE, un enjeu parallele Exemple de ce qui se fait sur le public6. En conclusion
- 38. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Questions ?
- 39. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. Tweetez, commentez les sessions et partagez vos impressions de la journée sur : # CollabUEE
- 40. All rights reserved. No part of this may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without prior written consent. http://www.intranet-matters.com/