Difference Between PPC and Organic SEO
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PPC and Organic SEO are different in some ways but they basically have the same objective – to boost your online presence. It is totally up to you to decide which alternative will better suit your business. In fact, you could choose both.
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Difference Between PPC and Organic SEO
- 1. PPC vs Organic SEO Learn to differentiate between the two
- 2. Cost PPC More expensive You will be required to pay for every click that your advertisement receives. Alternatively, you will have to pay for the duration that you require your advertisement to be visible (days, weeks, months) and where you want it to appear (first page, second page, etc.) Bidding for certain keywords This applies if there is a number of competitors who use the same keyword Organic SEO You can independently execute organic SEO If you are not knowledgeable about SEO, you should consider professional help If you do it independently, there are web hosting costs, etc. If you seek professional help, there are monthly retainers, service fees, consultation fee, etc.
- 3. Traffic PPC More targeted traffic High volume traffic because of the visibility The visibility of your website is higher if it is subscribed with PPC platforms such as AdWords Organic SEO Lower traffic at first Websites that are new to online marketing do not immediately gain ranks. Hence, the website traffic could be low at first High traffic if your website is already established Once you have worked on the authenticity of your website and included external factors that affect ranking, you will start to see results
- 4. Successful Turnout PPC High PPC advertisements are usually highly optimised. This means that these advertisements are targeted to specific users (considering their location in particular). The chances of converting users into an actual client or buyer is high Organic SEO Lower Although the visitor/client ratio is relatively lower compared to PPC, this does not mean that there are no successful turnouts. Since your visibility will remain high over a long period of time, your website will likely reach a broader audience This will determine the number of clicks that translate into actual buyers or clients.
- 5. PPC and Organic SEO are different in some ways but they basically have the same objective – to boost your online presence. It is totally up to you to decide which alternative will better suit your business. In fact, you could choose both.