SlideShare uma empresa Scribd logo
1 de 20
B2B = No Control

@TOMDERUYCK
Creating a
Pull Effect

@TOMDERUYCK
@TOMDERUYCK
From Selling
Products to
Telling Stories

@TOMDERUYCK
A Cook-Centric-Company
Plain text slide!

@TOMDERUYCK
Let’s start the
conversation

@TOMDERUYCK
@TOMDERUYCK
Passion for

cooking

@TOMDERUYCK
@TOMDERUYCK
Recognizable
Stories

@TOMDERUYCK
@TOMDERUYCK
Meet & Greet
+ Training

@TOMDERUYCK
@TOMDERUYCK
Believe in the
strategy

@TOMDERUYCK
Feeling the Passion

@TOMDERUYCK
Leverage Consumer
Insights to the Max

@TOMDERUYCK
The Rules of
The Game

@TOMDERUYCK
@TOMDERUYCK
www.insites-consulting.com

Managing Partner &
Head of Consumer Consulting Boards

linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com

Thank You!
@TOMDERUYCK

Mais conteúdo relacionado

Destaque

The Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market ResearchThe Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market Research
Tom De Ruyck
 
Mobilizing Urban Parents Around the World
Mobilizing Urban Parents Around the WorldMobilizing Urban Parents Around the World
Mobilizing Urban Parents Around the World
Tom De Ruyck
 
Best of ESOMAR - Germany
Best of ESOMAR - GermanyBest of ESOMAR - Germany
Best of ESOMAR - Germany
Tom De Ruyck
 
The Chief Consumer Officer
The Chief Consumer OfficerThe Chief Consumer Officer
The Chief Consumer Officer
Tom De Ruyck
 
Co-Everything: the Itch of Users in Innovation
Co-Everything: the Itch of Users in InnovationCo-Everything: the Itch of Users in Innovation
Co-Everything: the Itch of Users in Innovation
Tom De Ruyck
 
Come Dine With Me, Australia
Come Dine With Me, AustraliaCome Dine With Me, Australia
Come Dine With Me, Australia
Tom De Ruyck
 
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Tom De Ruyck
 
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Tom De Ruyck
 
How structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sectorHow structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sector
Tom De Ruyck
 
MRS Branding & Advertising Conference - FAMOUS Community
MRS Branding & Advertising Conference - FAMOUS CommunityMRS Branding & Advertising Conference - FAMOUS Community
MRS Branding & Advertising Conference - FAMOUS Community
Tom De Ruyck
 
Synergizing Natural and Research Communities
Synergizing Natural and Research CommunitiesSynergizing Natural and Research Communities
Synergizing Natural and Research Communities
Tom De Ruyck
 
Game on Qualitative Researchers
Game on Qualitative ResearchersGame on Qualitative Researchers
Game on Qualitative Researchers
Tom De Ruyck
 

Destaque (20)

The Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market ResearchThe Transformers - What it Takes to Lead the Change in Market Research
The Transformers - What it Takes to Lead the Change in Market Research
 
Mobilizing Urban Parents Around the World
Mobilizing Urban Parents Around the WorldMobilizing Urban Parents Around the World
Mobilizing Urban Parents Around the World
 
Best of ESOMAR - Germany
Best of ESOMAR - GermanyBest of ESOMAR - Germany
Best of ESOMAR - Germany
 
The Chief Consumer Officer
The Chief Consumer OfficerThe Chief Consumer Officer
The Chief Consumer Officer
 
Co-Everything: the Itch of Users in Innovation
Co-Everything: the Itch of Users in InnovationCo-Everything: the Itch of Users in Innovation
Co-Everything: the Itch of Users in Innovation
 
Think Big and Connect to the Max
Think Big and Connect to the MaxThink Big and Connect to the Max
Think Big and Connect to the Max
 
Come Dine With Me, Australia
Come Dine With Me, AustraliaCome Dine With Me, Australia
Come Dine With Me, Australia
 
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
Inspirational Customer Dialogues - IKEA Catalogue [PAPER]
 
Turning Shopper Insights into company-wide Memes
Turning Shopper Insights into company-wide MemesTurning Shopper Insights into company-wide Memes
Turning Shopper Insights into company-wide Memes
 
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
 
How structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sectorHow structural collaboration leads to value propositions in the financial sector
How structural collaboration leads to value propositions in the financial sector
 
MRS Branding & Advertising Conference - FAMOUS Community
MRS Branding & Advertising Conference - FAMOUS CommunityMRS Branding & Advertising Conference - FAMOUS Community
MRS Branding & Advertising Conference - FAMOUS Community
 
Consumer Collaboration in Asia
Consumer Collaboration in AsiaConsumer Collaboration in Asia
Consumer Collaboration in Asia
 
When community members take over!
When community members take over!When community members take over!
When community members take over!
 
Towards a Collaboration Culture
Towards a Collaboration CultureTowards a Collaboration Culture
Towards a Collaboration Culture
 
The Consumer Consulting Board - How Online Customer Communities will reshape ...
The Consumer Consulting Board - How Online Customer Communities will reshape ...The Consumer Consulting Board - How Online Customer Communities will reshape ...
The Consumer Consulting Board - How Online Customer Communities will reshape ...
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market Research
 
Synergizing Natural and Research Communities
Synergizing Natural and Research CommunitiesSynergizing Natural and Research Communities
Synergizing Natural and Research Communities
 
Game on Qualitative Researchers
Game on Qualitative ResearchersGame on Qualitative Researchers
Game on Qualitative Researchers
 
[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio[PAPER]: The Danone Activation Studio
[PAPER]: The Danone Activation Studio
 

Mais de Tom De Ruyck

Impact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into actionImpact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into action
Tom De Ruyck
 
Insight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversionInsight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversion
Tom De Ruyck
 

Mais de Tom De Ruyck (20)

Digital Collaboration in Times of Crisis
Digital Collaboration in Times of CrisisDigital Collaboration in Times of Crisis
Digital Collaboration in Times of Crisis
 
Digital Employee Collaboration in Times of Crisis
Digital Employee Collaboration in Times of CrisisDigital Employee Collaboration in Times of Crisis
Digital Employee Collaboration in Times of Crisis
 
Creative Crowdsourcing
Creative CrowdsourcingCreative Crowdsourcing
Creative Crowdsourcing
 
Blinded by Technology?
Blinded by Technology?Blinded by Technology?
Blinded by Technology?
 
Adapting Research Methods
Adapting Research MethodsAdapting Research Methods
Adapting Research Methods
 
The Role of VR in Insight Activation
The Role of VR in Insight ActivationThe Role of VR in Insight Activation
The Role of VR in Insight Activation
 
Impact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into actionImpact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into action
 
360 Degree Innovation
360 Degree Innovation360 Degree Innovation
360 Degree Innovation
 
Bringing back the EDGE in marketing (research)
Bringing back the EDGE in marketing (research)Bringing back the EDGE in marketing (research)
Bringing back the EDGE in marketing (research)
 
Bringing an EDGE with Market Research & Insights
Bringing an EDGE with Market Research & InsightsBringing an EDGE with Market Research & Insights
Bringing an EDGE with Market Research & Insights
 
From Hype to Reality: AI in Market Research
From Hype to Reality: AI in Market Research From Hype to Reality: AI in Market Research
From Hype to Reality: AI in Market Research
 
Have we lost our EDGE?
Have we lost our EDGE? Have we lost our EDGE?
Have we lost our EDGE?
 
AI in MR: Hype or Reality
AI in MR: Hype or Reality AI in MR: Hype or Reality
AI in MR: Hype or Reality
 
Trends in the German Research Industry
Trends in the German Research Industry Trends in the German Research Industry
Trends in the German Research Industry
 
Taking Research Forward
Taking Research ForwardTaking Research Forward
Taking Research Forward
 
Interview with Anda Marketing Magazine, Peru
Interview with Anda Marketing Magazine, PeruInterview with Anda Marketing Magazine, Peru
Interview with Anda Marketing Magazine, Peru
 
Reconnecting Marketers with Consumers
Reconnecting Marketers with ConsumersReconnecting Marketers with Consumers
Reconnecting Marketers with Consumers
 
WebTomorrow Keynote
WebTomorrow Keynote WebTomorrow Keynote
WebTomorrow Keynote
 
Welcome to the Age of Relevance
Welcome to the Age of RelevanceWelcome to the Age of Relevance
Welcome to the Age of Relevance
 
Insight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversionInsight Activation Maturity #updatedversion
Insight Activation Maturity #updatedversion
 

Último

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Último (20)

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 

Becoming a Consumer-Centric-Thinking Organization

Notas do Editor

  1. Plain text slide!