5. +100
SLIDES
A LOT TO DIGEST!
NOT ALL PEOPLE SEE THE PRESENTATION/WILL
READ THE REPORT…
SPRINGBOARD FOR IDEATION?
COLLABORATION AS A GLOBAL TEAM?
360 DEGREE INNOVATION
12. +100
SLIDES
A LOT TO DIGEST!
NOT ALL PEOPLE SEE THE
PRESENTATION/WILL READ THE
REPORT…
SPRINGBOARD FOR IDEATION?
COLLABORATION AS A GLOBAL TEAM?
360 DEGREE INNOVATION
13. +100
SLIDES
A LOT TO DIGEST!
NOT ALL PEOPLE SEE THE
PRESENTATION/WILL READ THE
REPORT…
SPRINGBOARD FOR IDEATION?
COLLABORATION AS A GLOBAL TEAM?
360 DEGREE INNOVATION
14. OF EVERY 100 PEOPLE…
90
CAN
VALIDATE
(SPECTATORS)
SOURCE: FORRESTER RESEARCH
360 DEGREE INNOVATION
15. OF EVERY 100 PEOPLE…
9
CAN
CURATE
SOURCE: FORRESTER RESEARCH
360 DEGREE INNOVATION
16. OF EVERY 100 PEOPLE…
1
CAN
CREATE
SOURCE: FORRESTER RESEARCH
360 DEGREE INNOVATION
AND ONLY
18. BUSINESS BRIEF
HOW DOES IT WORK
IN A NUTSHELL
COMMUNITY BRIEF
COMPETITION
MODERATION,
CURATION &
ANALYSIS
1
2
3
4
IP TRANSFER5
360 DEGREE INNOVATION
24. Tom De Ruyck | Tom.DeRuyck@insites-consulting.com
Notas do Editor
Cillit Bang is an established RB brand offering a wide range of cleaning products globally, mainly focusing on what they call powercleaners (powerful products for specific usage).
However, Cillit Bang is facing a declining brand penetration
No breakthrough initiatives in the pipe for 2017
Power cleaners have become a commodity – Cillit Bang has to differentiate from competitors
They want to immerse into consumer life, understand their habits, routines, unmet needs and brand usage and use these insights to develop new product and marketing initiatives.